Brown Shoe Audience in United States

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Brown Shoe has an estimated audience of 1,000,031 people in United States. 84.6% are female, 15.4% are male, average age 42.7. Top regions: California, Texas, Florida. Top brand affinities: Franco Sarto, Zac Efron, Stuff (magazine), Longchamp, Nordstrom rack.

The average Brown Shoe fan in United States is 42.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Franco Sarto, Zac Efron, Stuff (magazine), with strongest over-indexing on Franco Sarto (184.59× the country average). Demographically, the Brown Shoe audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Design Affinity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Brown Shoe fans

Demographic split for Brown Shoe audience in United States
MetricValue
Female84.6%
Male15.4%
Average age42.7
Estimated audience size1,000,031

Audience persona

The typical Brown Shoe fan in United States is more female, around 42.7 years old, with strong Design Affinity tendencies and a notable affinity for Franco Sarto.

Top regions in United States

Top regions ranked by reach for Brown Shoe in United States
RegionReachAffinity
California126,9151.15×
Texas97,5511.13×
Florida75,0121.11×
New York55,9981×
Illinois46,0111.38×
Georgia44,2341.44×
Iowa29,0123.52×
North Carolina27,6240.92×
Michigan25,9100.99×
Ohio25,3950.82×
Missouri24,9481.55×
Pennsylvania24,7890.74×
New Jersey22,7060.89×
Virginia21,7990.89×
Alabama21,2871.52×
Tennessee19,7270.98×
Louisiana19,4081.51×
Maryland17,0770.99×
South Carolina17,0581.13×
Colorado16,0001.02×
Arizona15,7250.77×
Indiana15,3440.84×
Massachusetts14,5360.74×
Kansas14,4491.83×
Oklahoma14,1641.28×
Washington13,8370.69×
Nebraska13,2442.64×
Mississippi12,8791.56×
Wisconsin12,1100.8×
Minnesota11,1610.78×
Connecticut9,1350.91×
Kentucky8,3510.67×
Nevada8,3260.86×
Arkansas7,0860.86×
Utah6,7590.75×
Oregon6,6720.58×
New Mexico6,3941.27×
Hawaii2,9750.69×
Washington, District of Columbia2,5120.84×
Rhode Island2,4540.77×
Wyoming2,3911.61×
Idaho2,2840.46×
West Virginia2,1200.46×
Delaware2,0830.75×
New Hampshire1,7200.44×
Maine1,4810.41×
South Dakota1,2960.56×
North Dakota9400.46×
Montana8660.31×
Alaska7370.34×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Brown Shoe audience
BrandAffinityCategory
Franco Sarto184.59×Fashion & Accessoires
Zac Efron15.94×Movies & TV
Stuff (magazine)36.39×Technology & Electronics
Longchamp26.13×Fashion & Accessoires
Nordstrom rack6.54×Fashion & Accessoires
Macy's4.84×Shopping
J.Crew Factory12.55×Shopping
La Femme (band)167.24×Music & Radio
Charles & Keith24.89×Fashion & Accessoires
DSW Designer Shoe Warehouse11.07×Fashion & Accessoires
Homestead-Miami Speedway21.71×Sports
Queens5.66×Travel & Leisure
Matahari (department store)49.52×Fashion & Accessoires
Factory Five Racing54.3×Cars & Mobility
Steve Madden9.52×Fashion & Accessoires
Tory Burch6.38×Fashion & Accessoires
Fashion Nova4.47×Shopping
Old Navy3.27×Fashion & Accessoires
Kohl's3.12×Shopping
Allen Edmonds22.8×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Brown Shoe audience
TraitClusterScore
Design AffinityPREMIUM2.28
IndulgenceJOY1.76
CreativityOPEN1.62
Luxury OrientationPREMIUM1.52
SustainabilityBALANCE1.48
Quality AwarenessPREMIUM1.45

Worldwide distribution

Worldwide audience distribution share by country for Brown Shoe
CountryShare
United States57.7%
Canada10.9%
Japan5.9%

See Brown Shoe audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Brown Shoe have in United States?

Brown Shoe has an estimated audience of 1,000,031 people in United States, concentrated in California and Texas.

What is the gender split and age of Brown Shoe fans?

84.6% of Brown Shoe fans are female, 15.4% are male, with an average age of 42.7 years.

Which brands do Brown Shoe fans like most?

Brown Shoe fans show strongest brand affinity for Franco Sarto (184.59×), Zac Efron (15.94×), and Stuff (magazine) (36.39×) over the country average.

Where do Brown Shoe fans live in United States?

Brown Shoe fans in United States are most concentrated in California (reach 126,915), Texas (reach 97,551), and Florida (reach 75,012). These three regions account for the largest share of the active audience.

What other brands do Brown Shoe fans also like?

Beyond Brown Shoe itself, the audience over-indexes on Zac Efron (15.94×), Stuff (magazine) (36.39×), Longchamp (26.13×), and Nordstrom rack (6.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Brown Shoe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.