Rascasse Audience Intelligence

Matahari (department store) Target Market in United States

A data profile of the people who buy, follow and care about Matahari (department store) in United States — modelled from more than twelve digital signal sources. Matahari (department store) has an estimated audience of 446,279 people in United States.

#4039among Brand in United States#1382in Fashion & Accessoires

The average Matahari (department store) fan in United States is 31.9 years old, balanced, and lives primarily in Tennessee.

The audience is concentrated in Tennessee, California, Texas.

Top brand affinities include Google Images, Rackspace, Brown Shoe, with strongest over-indexing on Google Images (41.13× the country average).

Demographically, the Matahari (department store) audience skews balanced with an average age of 31.9, and over-indexes on personality traits such as Patriotism, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Matahari (department store) fan in United States is balanced, around 31.9 years old, with strong Patriotism tendencies and a notable affinity for Google Images.

Category: Fashion & Accessoires · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Matahari (department store) profile in United States.

Audience size
446K
in United States
Gender
45.6%♀
54.4% male
Age
31.9
average years
Country rank
#39107
Brand in United States
Fig. 01

Search interest · 12-month trend

+19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Matahari (department store)

45.6% are female, 54.4% are male, average age 31.9.

Fig. 02

Gender split

45.6%
Female
54.4%
Male
Demographic split for Matahari (department store) audience in United States
MetricValue
Female45.6%
Male54.4%
Average age31.9
Estimated audience size446,279
Fig. 03

Age distribution

Ø 31.9
average years
Age distribution of the Matahari (department store) audience in United States
Age bracketShare%
16-1939%
20-2923%
30-3917%
40-4913%
50+8%
Fig. 04

Worldwide distribution

5.9%

of the worldwide Matahari (department store) audience comes from United States.

Worldwide audience distribution share by country for Matahari (department store)
CountryShare
Denmark42.1%
Indonesia23.5%
United States5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Matahari (department store) audience in United States is strongest.

Fig. 05

Top regions by affinity

Matahari (department store) customers by region in United States
#RegionReachAffinity×
01Tennessee~70K10.30×
02Washington, District of Columbia~2K1.56×
03Alabama~7K1.55×
04Maine~1K1.17×
05Oregon~4K1.16×
06Alaska<1K1.15×
07Vermont<1K1.15×
08New Hampshire~1K1.11×
09Washington~7K1.10×
10Montana<1K1.10×
11Virginia~9K1.09×
12Massachusetts~7K1.09×
13Idaho~2K1.04×
14Arizona~7K1.02×
15New Mexico~2K1.02×
16New York~20K1.01×
17Maryland~6K1.01×
18Hawaii~1K1.01×
19Missouri~5K0.99×
20California~30K0.98×
21Rhode Island<1K0.98×
22Minnesota~4K0.97×
23Connecticut~3K0.97×
24Kansas~2K0.97×
25Colorado~5K0.96×
26Illinois~10K0.95×
27Texas~30K0.94×
28Florida~20K0.94×
29Pennsylvania~10K0.94×
30Louisiana~4K0.94×
31Georgia~9K0.93×
32New Jersey~8K0.93×
33Oklahoma~3K0.92×
34Utah~3K0.92×
35Nebraska~1K0.92×
36Kentucky~4K0.91×
37West Virginia~1K0.91×
38North Carolina~9K0.89×
39Wisconsin~4K0.89×
40Mississippi~2K0.89×
41Delaware<1K0.89×
42Ohio~9K0.88×
43Michigan~7K0.88×
44Iowa~2K0.88×
45Arkansas~2K0.88×
46South Carolina~4K0.87×
47North Dakota<1K0.86×
48Indiana~5K0.85×
49Nevada~3K0.85×
50South Dakota<1K0.85×
Fig. 06

Affinity by region

Affinity by region — Matahari (department store), United States
0.85×1.00×10.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Matahari (department store) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Matahari (department store) audience
#·InterestCategoryAffinity×
01OrnamentsArts & Culture123.71×
02RackspaceTechnology & Electronics102.03×
03Brown ShoeFashion & Accessoires49.52×
04Google ImagesInternet & Social Media41.13×
05Days of Our LivesMovies & TV23.94×
06Fine Wine & Good SpiritsShopping20.00×
07Circuit de Spa-FrancorchampsSports20.00×
08BeirutTravel & Leisure17.61×
09American Musical SupplyShopping16.43×
10American Furniture WarehouseShopping16.31×
11JIRATechnology & Electronics15.14×
12Vera FarmigaMovies & TV12.08×
13Key FoodShopping11.47×
14Charles LeclercSports10.05×
15Ringo StarrMusic & Radio8.50×
16PickleballSports7.11×
17IranTravel & Leisure7.11×
18Sonic Drive-InFood & Beverages4.17×
19Hobby LobbyHome & Garden2.41×
20PinterestInternet & Social Media1.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Matahari (department store) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Matahari (department store) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.11×
IndulgenceJOY1.79×
Pet OwnershipJOY1.68×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Matahari (department store) audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.96×
Risk AppetiteTHRILL0.99×
Early Adopter MentalityPOWER0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Matahari (department store)'s target market in United States?

Matahari (department store)'s target market in United States covers an estimated 446,279 people, concentrated in Tennessee and California.

02

What is the gender split and age of Matahari (department store) customers?

45.6% of the Matahari (department store) audience are female, 54.4% are male, with an average age of 31.9 years.

03

Which brands do Matahari (department store) fans like most?

Matahari (department store) fans show strongest brand affinity for Google Images (41.13×), Rackspace (102.03×), and Brown Shoe (49.52×) over the country average.

04

Where do Matahari (department store) fans live in United States?

Matahari (department store) fans in United States are most concentrated in Tennessee (reach ~70K), California (reach ~30K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Matahari (department store) fans also like?

Beyond Matahari (department store) itself, the audience over-indexes on Rackspace (102.03×), Brown Shoe (49.52×), Ornaments (123.71×), and Days of Our Lives (23.94×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Matahari (department store) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Matahari (department store). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →