Matahari (department store) Audience in United States

Matahari (department store) logo

Matahari (department store) has an estimated audience of 290,243 people in United States. 45.6% are female, 54.4% are male, average age 31.9. Top regions: California, Texas, Florida. Top brand affinities: Home equity, Morphine (band), Riedel (glass manufacturer), Jesse Plemons, Springfield, Illinois.

The average Matahari (department store) fan in United States is 31.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Home equity, Morphine (band), Riedel (glass manufacturer), with strongest over-indexing on Home equity (5.03× the country average). Demographically, the Matahari (department store) audience skews balanced with an average age of 31.9, and over-indexes on personality traits such as Pet Ownership, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand

Demographics of Matahari (department store) fans

Demographic split for Matahari (department store) audience in United States
MetricValue
Female45.6%
Male54.4%
Average age31.9
Estimated audience size290,243

Audience persona

The typical Matahari (department store) fan in United States is balanced, around 31.9 years old, with strong Pet Ownership tendencies and a notable affinity for Home equity.

Top regions in United States

Top regions ranked by reach for Matahari (department store) in United States
RegionReachAffinity
California38,0031.08×
Texas25,2270.91×
Florida22,9361.06×
New York20,0151.12×
Illinois10,5980.99×
Pennsylvania10,3300.96×
Georgia10,0391.02×
North Carolina9,2510.96×
Virginia8,9231.14×
Ohio8,4850.86×
Michigan7,9630.95×
New Jersey7,8090.96×
Arizona7,7591.18×
Washington7,5571.17×
Massachusetts7,3441.16×
Tennessee6,1410.95×
Maryland5,8861.07×
Missouri5,2751.02×
Indiana5,1100.87×
Colorado5,0651×
Alabama4,7621.06×
Minnesota4,6661.02×
Oregon4,6071.25×
South Carolina4,3830.91×
Wisconsin4,2130.87×
Louisiana3,9590.96×
Kentucky3,7190.92×
Oklahoma3,3410.94×
Connecticut3,1790.99×
Nevada2,8650.92×
Utah2,8270.98×
Kansas2,5040.99×
Iowa2,2360.85×
Arkansas2,2300.84×
Mississippi1,9260.73×
Idaho1,6781.04×
Washington, District of Columbia1,6771.74×
New Mexico1,5830.98×
Hawaii1,4901.08×
Nebraska1,3820.86×
New Hampshire1,3641.08×
Maine1,3171.15×
West Virginia1,2160.81×
Rhode Island9980.98×
Montana9591.08×
Alaska8501.24×
Delaware7320.83×
Vermont6331.12×
North Dakota5100.77×
South Dakota5000.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Matahari (department store) audience
BrandAffinityCategory
Home equity5.03×Home & Garden
Morphine (band)20×Music & Radio
Riedel (glass manufacturer)40.49×Home & Garden
Jesse Plemons4.92×Movies & TV
Springfield, Illinois14.84×Travel & Leisure
Khaadi7.9×Fashion & Accessoires
Hawthorn Football Club20×Sports
Kay Arthur20×Literature
JDSU2.06×Business & Career
Google Home4.37×Technology & Electronics
Unique Gifts1.56×Shopping
Elsword10.47×Games
Hibachi4.65×Food & Beverages
Grinch2.18×Movies & TV
Bell Helmets9.92×Cars & Mobility
Historic site2.22×Arts & Culture
Personalised Gifts2.16×Home & Garden
Home staging2.57×Home & Garden
University of Medicine, Mandalay13.96×Business & Career
Vocal harmony2.16×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Matahari (department store) audience
TraitClusterScore
Pet OwnershipJOY1.53
Design AffinityPREMIUM1.37
Need for SecurityCONSERVATISM1.3
Quality AwarenessPREMIUM1.26
PatriotismCONSERVATISM1.23
IndulgenceJOY1.19

Worldwide distribution

Worldwide audience distribution share by country for Matahari (department store)
CountryShare
Indonesia43.1%
United States10.8%
Spain4.7%

See Matahari (department store) audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Matahari (department store) have in United States?

Matahari (department store) has an estimated audience of 290,243 people in United States, concentrated in California and Texas.

What is the gender split and age of Matahari (department store) fans?

45.6% of Matahari (department store) fans are female, 54.4% are male, with an average age of 31.9 years.

Which brands do Matahari (department store) fans like most?

Matahari (department store) fans show strongest brand affinity for Home equity (5.03×), Morphine (band) (20×), and Riedel (glass manufacturer) (40.49×) over the country average.

Where do Matahari (department store) fans live in United States?

Matahari (department store) fans in United States are most concentrated in California (reach 38,003), Texas (reach 25,227), and Florida (reach 22,936). These three regions account for the largest share of the active audience.

What other brands do Matahari (department store) fans also like?

Beyond Matahari (department store) itself, the audience over-indexes on Morphine (band) (20×), Riedel (glass manufacturer) (40.49×), Jesse Plemons (4.92×), and Springfield, Illinois (14.84×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Matahari (department store). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.