Rascasse Audience Intelligence

Beirut Audience in United States

A data profile of the people who buy, follow and care about Beirut in United States — modelled from more than twelve digital signal sources. Beirut has an estimated audience of 1,373,782 people in United States.

#270among City in United States#1602among POI in United States#1443in Travel & Leisure

The average Beirut fan in United States is 36.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Tyre, Lebanon, Kristofer Hivju, Ertuğrul, with strongest over-indexing on Tyre, Lebanon (50.6× the country average).

Demographically, the Beirut audience skews more female with an average age of 36.0, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Beirut fan in United States is more female, around 36.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Tyre, Lebanon.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Beirut profile in United States.

Audience size
1.4M
in United States
Gender
55.2%♀
44.8% male
Age
36.0
average years
Country rank
#18948
POI in United States
Fig. 01

Search interest · 12-month trend

+47%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Beirut fans

55.2% are female, 44.8% are male, average age 36.0.

Fig. 02

Gender split

55.2%
Female
44.8%
Male
Demographic split for Beirut audience in United States
MetricValue
Female55.2%
Male44.8%
Average age36.0
Estimated audience size1,373,782
Fig. 03

Age distribution

Ø 36.0
average years
Age distribution of the Beirut audience in United States
Age bracketShare%
16-1927%
20-2923%
30-3919%
40-4917%
50+15%
Fig. 04

Worldwide distribution

5.2%

of the worldwide Beirut audience comes from United States.

Worldwide audience distribution share by country for Beirut
CountryShare
Lebanon12.4%
Germany8.7%
Saudi Arabia6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Beirut audience in United States is strongest.

Fig. 05

Top regions by affinity

Beirut fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~9K2.29×
02Massachusetts~40K1.48×
03New York~100K1.43×
04New Jersey~50K1.30×
05California~200K1.28×
06Washington~30K1.27×
07Michigan~50K1.26×
08Virginia~40K1.20×
09Oregon~20K1.16×
10Connecticut~20K1.15×
11Illinois~50K1.13×
12New Hampshire~6K1.13×
13Maryland~30K1.11×
14Florida~100K1.10×
15Rhode Island~5K1.10×
16Colorado~20K1.08×
17Vermont~3K1.07×
18Minnesota~20K1.06×
19Maine~5K1.06×
20Alaska~3K1.02×
21Pennsylvania~50K1.00×
22Arizona~30K0.98×
23Texas~100K0.97×
24Ohio~40K0.97×
25Georgia~40K0.97×
26Montana~4K0.95×
27North Carolina~40K0.90×
28Missouri~20K0.90×
29Utah~10K0.90×
30Hawaii~5K0.89×
31Kansas~9K0.88×
32New Mexico~6K0.88×
33Wisconsin~20K0.87×
34Idaho~6K0.87×
35Tennessee~20K0.85×
36Kentucky~10K0.85×
37Arkansas~10K0.85×
38Delaware~3K0.85×
39Nevada~10K0.84×
40Iowa~9K0.83×
41Nebraska~6K0.83×
42Indiana~20K0.82×
43Alabama~20K0.82×
44Oklahoma~10K0.81×
45West Virginia~5K0.80×
46North Dakota~2K0.79×
47South Dakota~2K0.77×
48Louisiana~10K0.75×
49South Carolina~20K0.74×
50Mississippi~7K0.65×
Fig. 06

Affinity by region

Affinity by region — Beirut, United States
0.65×1.00×2.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Beirut audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Beirut audience
#·InterestCategoryAffinity×
01ErtuğrulPolitics & Society139.02×
02Kishi BashiMusic & Radio99.63×
03Kristofer HivjuMovies & TV79.95×
04Lebanese American UniversityBusiness & Career66.44×
05Haifa WehbeMovies & TV66.37×
06Extraordinary DessertsFood & Beverages61.64×
07American University of BeirutBusiness & Career58.02×
08Tyre, LebanonTravel & Leisure50.60×
09German University in CairoBusiness & Career49.53×
10Sheikh Zayed CityTravel & Leisure49.24×
11El-Tagamu El KhamesPolitics & Society48.62×
12ErbilTravel & Leisure44.93×
13Northern coast of EgyptTravel & Leisure44.40×
14New CairoTravel & Leisure42.38×
156th of October CityTravel & Leisure40.84×
16BaghdadTravel & Leisure28.92×
17Luxury StoreShopping23.04×
18CairoTravel & Leisure22.19×
19LebanonTravel & Leisure17.13×
20IraqTravel & Leisure10.93×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Beirut audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Beirut audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM2.29×
Quality AwarenessPREMIUM1.98×
Design AffinityPREMIUM1.83×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Beirut audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.71×
ExtroversionTHRILL0.88×
Family OrientationCONSERVATISM0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Beirut have in United States?

Beirut has an estimated audience of 1,373,782 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Beirut fans?

55.2% of Beirut fans are female, 44.8% are male, with an average age of 36.0 years.

03

Which brands do Beirut fans like most?

Beirut fans show strongest brand affinity for Tyre, Lebanon (50.6×), Kristofer Hivju (79.95×), and Ertuğrul (139.02×) over the country average.

04

Where do Beirut fans live in United States?

Beirut fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Beirut fans also like?

Beyond Beirut itself, the audience over-indexes on Kristofer Hivju (79.95×), Ertuğrul (139.02×), Baghdad (28.92×), and Lebanon (17.13×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Beirut. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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