Beirut Audience in United States

Beirut logo

Beirut has an estimated audience of 1,373,782 people in United States. 55.2% are female, 44.8% are male, average age 36.0. Top regions: California, Texas, New York. Top brand affinities: Tyre, Lebanon, Kristofer Hivju, Ertuğrul, Baghdad, Lebanon.

The average Beirut fan in United States is 36.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Tyre, Lebanon, Kristofer Hivju, Ertuğrul, with strongest over-indexing on Tyre, Lebanon (50.6× the country average). Demographically, the Beirut audience skews more female with an average age of 36.0, and over-indexes on personality traits such as Luxury Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Beirut fans

Demographic split for Beirut audience in United States
MetricValue
Female55.2%
Male44.8%
Average age36.0
Estimated audience size1,373,782

Audience persona

The typical Beirut fan in United States is more female, around 36.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Tyre, Lebanon.

Top regions in United States

Top regions ranked by reach for Beirut in United States
RegionReachAffinity
California210,4191.39×
Texas122,4231.04×
New York121,0051.58×
Florida101,4871.09×
Illinois55,3971.21×
New Jersey48,5991.39×
Pennsylvania47,8171.03×
Michigan46,1081.28×
Virginia42,9631.28×
Massachusetts42,7721.58×
Ohio41,8110.99×
Georgia41,6410.98×
North Carolina38,5260.93×
Washington36,1711.31×
Arizona28,7691.03×
Maryland27,5031.16×
Colorado23,6011.09×
Tennessee23,0540.84×
Minnesota20,6451.05×
Indiana20,2240.81×
Missouri19,6710.89×
Oregon18,5041.18×
Wisconsin17,6230.85×
Connecticut16,0901.17×
Alabama15,4680.81×
South Carolina14,6530.71×
Kentucky13,9090.81×
Louisiana12,6990.72×
Oklahoma12,1410.8×
Nevada11,1560.84×
Utah10,8360.88×
Washington, District of Columbia9,9432.41×
Kansas9,2190.85×
Arkansas9,0910.8×
Iowa9,0730.8×
Mississippi6,7510.6×
New Hampshire6,0251.11×
New Mexico5,7500.83×
Idaho5,4360.79×
Maine5,0381.02×
Nebraska5,0220.73×
Hawaii4,9580.84×
West Virginia4,6680.73×
Rhode Island4,6651.07×
Montana3,2840.86×
Delaware2,9210.77×
Alaska2,8460.97×
Vermont2,4491.02×
South Dakota1,9560.62×
North Dakota1,8750.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Beirut audience
BrandAffinityCategory
Tyre, Lebanon50.6×Travel & Leisure
Kristofer Hivju79.95×Movies & TV
Ertuğrul139.02×Politics & Society
Baghdad28.92×Travel & Leisure
Lebanon17.13×Travel & Leisure
Extraordinary Desserts61.64×Food & Beverages
Erbil44.93×Travel & Leisure
American University of Beirut58.02×Business & Career
German University in Cairo49.53×Business & Career
El-Tagamu El Khames48.62×Politics & Society
New Cairo42.38×Travel & Leisure
6th of October City40.84×Travel & Leisure
Sheikh Zayed City49.24×Travel & Leisure
Haifa Wehbe66.37×Movies & TV
Lebanese American University66.44×Business & Career
Cairo22.19×Travel & Leisure
Iraq10.93×Travel & Leisure
Northern coast of Egypt44.4×Travel & Leisure
Luxury Store23.04×Shopping
University of Baghdad27.62×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Beirut audience
TraitClusterScore
Luxury OrientationPREMIUM1.7
PatriotismCONSERVATISM1.67
TravellingTHRILL1.63
Urban LifestyleOPEN1.44
Early Adopter MentalityPOWER1.43
Pet OwnershipJOY1.42

Worldwide distribution

Worldwide audience distribution share by country for Beirut
CountryShare
Lebanon12.4%
Germany8.7%
Saudi Arabia6.4%

See Beirut audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Beirut have in United States?

Beirut has an estimated audience of 1,373,782 people in United States, concentrated in California and Texas.

What is the gender split and age of Beirut fans?

55.2% of Beirut fans are female, 44.8% are male, with an average age of 36.0 years.

Which brands do Beirut fans like most?

Beirut fans show strongest brand affinity for Tyre, Lebanon (50.6×), Kristofer Hivju (79.95×), and Ertuğrul (139.02×) over the country average.

Where do Beirut fans live in United States?

Beirut fans in United States are most concentrated in California (reach 210,419), Texas (reach 122,423), and New York (reach 121,005). These three regions account for the largest share of the active audience.

What other brands do Beirut fans also like?

Beyond Beirut itself, the audience over-indexes on Kristofer Hivju (79.95×), Ertuğrul (139.02×), Baghdad (28.92×), and Lebanon (17.13×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Beirut. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.