A data profile of the people who buy, follow and care about American University of Beirut in United States — modelled from more than twelve digital signal sources. American University of Beirut has an estimated audience of 353,289 people in United States.
The average American University of Beirut fan in United States is 37.7 years old, more female, and lives primarily in California.
The audience is concentrated in California, New York, Texas.
Top brand affinities include Arab cuisine, Beirut, Arabic coffee, with strongest over-indexing on Arab cuisine (111× the country average).
Demographically, the American University of Beirut audience skews more female with an average age of 37.7, and over-indexes on personality traits such as Patriotism, Luxury Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical American University of Beirut fan in United States is more female, around 37.7 years old, with strong Patriotism tendencies and a notable affinity for Arab cuisine.
The key figures that characterise the American University of Beirut profile in United States.
55.6% are female, 44.4% are male, average age 37.7.
| Metric | Value |
|---|---|
| Female | 55.6% |
| Male | 44.4% |
| Average age | 37.7 |
| Estimated audience size | 353,289 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 22% | |
| 30-39 | 18% | |
| 40-49 | 18% | |
| 50+ | 19% |
of the worldwide American University of Beirut audience comes from United States.
| Country | Share |
|---|---|
| Saudi Arabia | 17.8% |
| United States | 11.3% |
| United Arab Emirates | 7.6% |
Where the American University of Beirut audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Washington, District of Columbia | ~3K | 2.90× | |
| 02 | Massachusetts | ~10K | 2.07× | |
| 03 | New York | ~30K | 1.56× | |
| 04 | Virginia | ~10K | 1.40× | |
| 05 | Maryland | ~8K | 1.31× | |
| 06 | Michigan | ~10K | 1.30× | |
| 07 | Connecticut | ~4K | 1.18× | |
| 08 | Rhode Island | ~1K | 1.15× | |
| 09 | California | ~40K | 1.09× | |
| 10 | Vermont | <1K | 1.08× | |
| 11 | Alaska | <1K | 1.07× | |
| 12 | Pennsylvania | ~10K | 1.06× | |
| 13 | North Dakota | <1K | 1.06× | |
| 14 | Illinois | ~10K | 1.05× | |
| 15 | South Dakota | <1K | 1.04× | |
| 16 | New Jersey | ~9K | 1.02× | |
| 17 | Montana | <1K | 0.99× | |
| 18 | New Hampshire | ~1K | 0.98× | |
| 19 | Maine | ~1K | 0.98× | |
| 20 | Ohio | ~10K | 0.97× | |
| 21 | West Virginia | ~2K | 0.97× | |
| 22 | Delaware | <1K | 0.97× | |
| 23 | Washington | ~7K | 0.94× | |
| 24 | Kansas | ~3K | 0.94× | |
| 25 | New Mexico | ~2K | 0.94× | |
| 26 | Hawaii | ~1K | 0.94× | |
| 27 | Iowa | ~3K | 0.93× | |
| 28 | Idaho | ~2K | 0.92× | |
| 29 | Nebraska | ~2K | 0.91× | |
| 30 | Mississippi | ~3K | 0.90× | |
| 31 | Texas | ~30K | 0.89× | |
| 32 | Georgia | ~10K | 0.89× | |
| 33 | Oregon | ~4K | 0.89× | |
| 34 | Arkansas | ~3K | 0.89× | |
| 35 | Indiana | ~6K | 0.88× | |
| 36 | Minnesota | ~4K | 0.88× | |
| 37 | Missouri | ~5K | 0.87× | |
| 38 | Louisiana | ~4K | 0.87× | |
| 39 | Oklahoma | ~3K | 0.86× | |
| 40 | Utah | ~3K | 0.86× | |
| 41 | Wisconsin | ~5K | 0.85× | |
| 42 | Kentucky | ~4K | 0.85× | |
| 43 | Tennessee | ~6K | 0.84× | |
| 44 | Alabama | ~4K | 0.84× | |
| 45 | Nevada | ~3K | 0.84× | |
| 46 | North Carolina | ~9K | 0.82× | |
| 47 | Arizona | ~6K | 0.82× | |
| 48 | Colorado | ~5K | 0.82× | |
| 49 | South Carolina | ~4K | 0.81× | |
| 50 | Florida | ~20K | 0.80× |
The strongest cross-interests of the American University of Beirut audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Qatar national football team | Sports | 126.19× | ||
| 02 | Arab cuisine | Food & Beverages | 111.00× | ||
| 03 | Beirut | Travel & Leisure | 58.02× | ||
| 04 | Islamic architecture | Home & Garden | 55.88× | ||
| 05 | God in Islam | Politics & Society | 40.79× | ||
| 06 | The Dubai Mall | Fashion & Accessoires | 37.79× | ||
| 07 | Lebanese cuisine | Food & Beverages | 35.08× | ||
| 08 | Arabic coffee | Food & Beverages | 34.18× | ||
| 09 | Bahrain | Travel & Leisure | 27.70× | ||
| 10 | Women's Shoes | Fashion & Accessoires | 24.88× | ||
| 11 | Oman | Travel & Leisure | 23.13× | ||
| 12 | Tunisia | Travel & Leisure | 22.50× | ||
| 13 | Mikaela Shiffrin | Sports | 18.63× | ||
| 14 | Love & Sex | Kids & Family | 17.67× | ||
| 15 | Red Sea | Travel & Leisure | 15.17× | ||
| 16 | Lebanon | Travel & Leisure | 11.11× | ||
| 17 | Cutting board | Home & Garden | 9.95× | ||
| 18 | Human rights | Politics & Society | 8.99× | ||
| 19 | Chat room | Internet & Social Media | 7.66× | ||
| 20 | City Bank | Business & Career | 6.24× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.04× | |
| Luxury Orientation | PREMIUM | 2.01× | |
| Spirituality | BALANCE | 1.78× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.80× | |
| Individualism | JOY | 0.83× | |
| DIY Mentality | THRILL | 0.86× |
American University of Beirut has an estimated audience of 353,289 people in United States, concentrated in California and New York.
55.6% of American University of Beirut fans are female, 44.4% are male, with an average age of 37.7 years.
American University of Beirut fans show strongest brand affinity for Arab cuisine (111×), Beirut (58.02×), and Arabic coffee (34.18×) over the country average.
American University of Beirut fans in United States are most concentrated in California (reach ~40K), New York (reach ~30K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.
Beyond American University of Beirut itself, the audience over-indexes on Beirut (58.02×), Arabic coffee (34.18×), Love & Sex (17.67×), and God in Islam (40.79×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for American University of Beirut. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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