American University of Beirut Audience in United States

American University of Beirut has an estimated audience of 353,289 people in United States. 55.6% are female, 44.4% are male, average age 37.7. Top regions: California, New York, Texas. Top brand affinities: Regional styles of Mexican music, Berenstain Bears, Jeep Wagoneer, Electrolyte, Scott Air Force Base.
The average American University of Beirut fan in United States is 37.7 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Regional styles of Mexican music, Berenstain Bears, Jeep Wagoneer, with strongest over-indexing on Regional styles of Mexican music (20× the country average). Demographically, the American University of Beirut audience skews more female with an average age of 37.7, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Business & Career · Type: POI · Subtype: University
Demographics of American University of Beirut fans
| Metric | Value |
|---|---|
| Female | 55.6% |
| Male | 44.4% |
| Average age | 37.7 |
| Estimated audience size | 353,289 |
Audience persona
The typical American University of Beirut fan in United States is more female, around 37.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Regional styles of Mexican music.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 44,462 | 1.14× |
| New York | 35,519 | 1.8× |
| Texas | 27,611 | 0.91× |
| Florida | 17,199 | 0.72× |
| Massachusetts | 14,845 | 2.13× |
| Virginia | 13,584 | 1.58× |
| Michigan | 13,244 | 1.43× |
| Illinois | 12,795 | 1.09× |
| Pennsylvania | 12,775 | 1.07× |
| Ohio | 9,959 | 0.92× |
| New Jersey | 9,562 | 1.06× |
| Maryland | 9,172 | 1.51× |
| Georgia | 8,859 | 0.81× |
| North Carolina | 8,015 | 0.75× |
| Washington | 6,823 | 0.96× |
| Indiana | 5,172 | 0.8× |
| Connecticut | 4,868 | 1.37× |
| Tennessee | 4,583 | 0.65× |
| Arizona | 4,567 | 0.63× |
| Missouri | 4,452 | 0.78× |
| Washington, District of Columbia | 4,297 | 4.05× |
| Colorado | 4,018 | 0.72× |
| Minnesota | 3,968 | 0.78× |
| Wisconsin | 3,613 | 0.68× |
| Oregon | 3,088 | 0.76× |
| South Carolina | 2,949 | 0.55× |
| Kentucky | 2,853 | 0.64× |
| Louisiana | 2,775 | 0.61× |
| Alabama | 2,761 | 0.56× |
| Iowa | 2,571 | 0.88× |
| Oklahoma | 2,431 | 0.62× |
| Kansas | 2,216 | 0.8× |
| Rhode Island | 1,838 | 1.63× |
| Utah | 1,744 | 0.55× |
| New Mexico | 1,498 | 0.85× |
| Arkansas | 1,339 | 0.46× |
| West Virginia | 1,333 | 0.81× |
| Mississippi | 1,292 | 0.44× |
| Nevada | 1,208 | 0.35× |
| Maine | 1,201 | 0.95× |
| New Hampshire | 1,098 | 0.79× |
| Nebraska | 1,075 | 0.61× |
| Idaho | 1,067 | 0.6× |
| Alaska | 1,064 | 1.41× |
| Hawaii | 941 | 0.62× |
| Montana | 928 | 0.95× |
| South Dakota | 916 | 1.12× |
| North Dakota | 891 | 1.23× |
| Wyoming | 863 | 1.65× |
| Vermont | 834 | 1.35× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Regional styles of Mexican music | 20× | Music & Radio |
| Berenstain Bears | 12.91× | Literature |
| Jeep Wagoneer | 8.67× | Cars & Mobility |
| Electrolyte | 6.8× | Health |
| Scott Air Force Base | 33.12× | Travel & Leisure |
| Product design | 2.36× | Business & Career |
| UK garage | 6.51× | Music & Radio |
| Historic site | 4.99× | Arts & Culture |
| Home construction | 1.58× | Home & Garden |
| Nebraska Cornhuskers football | 3.65× | Sports |
| Stamp collecting | 4.77× | Home & Garden |
| Jane Eyre (1996 film) | 8.86× | Movies & TV |
| Tail lift | 17.17× | Cars & Mobility |
| JDSU | 2.5× | Business & Career |
| Jersey (fabric) | 17.35× | Fashion & Accessoires |
| Kona Grill | 8.73× | Food & Beverages |
| Home equity | 1.54× | Home & Garden |
| Voter registration | 3.67× | Politics & Society |
| Urban horticulture | 2.65× | Home & Garden |
| New York Harbor | 9.11× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 2.87 |
| Quality Awareness | PREMIUM | 1.96 |
| Pet Ownership | JOY | 1.77 |
| Price Sensitivity | PREMIUM | 1.7 |
| Sports Activity | POWER | 1.67 |
| Travelling | THRILL | 1.64 |
Worldwide distribution
| Country | Share |
|---|---|
| Saudi Arabia | 17.8% |
| United States | 11.3% |
| United Arab Emirates | 7.6% |
See American University of Beirut audiences in other countries
- American University of Beirut — Germany
- American University of Beirut — United Kingdom
- American University of Beirut — France
- American University of Beirut — Italy
- American University of Beirut — Spain
- American University of Beirut — Brazil
- American University of Beirut — Japan
- American University of Beirut — South Korea
- American University of Beirut — India
More University audiences in United States
- Ohio State University (9,090,455)
- University of Texas at Austin (8,908,722)
- Harvard University (7,358,517)
- University of Florida (6,848,731)
- University of California, Los Angeles (6,780,551)
Frequently asked questions
How many fans does American University of Beirut have in United States?
American University of Beirut has an estimated audience of 353,289 people in United States, concentrated in California and New York.
What is the gender split and age of American University of Beirut fans?
55.6% of American University of Beirut fans are female, 44.4% are male, with an average age of 37.7 years.
Which brands do American University of Beirut fans like most?
American University of Beirut fans show strongest brand affinity for Regional styles of Mexican music (20×), Berenstain Bears (12.91×), and Jeep Wagoneer (8.67×) over the country average.
Where do American University of Beirut fans live in United States?
American University of Beirut fans in United States are most concentrated in California (reach 44,462), New York (reach 35,519), and Texas (reach 27,611). These three regions account for the largest share of the active audience.
What other brands do American University of Beirut fans also like?
Beyond American University of Beirut itself, the audience over-indexes on Berenstain Bears (12.91×), Jeep Wagoneer (8.67×), Electrolyte (6.8×), and Scott Air Force Base (33.12×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for American University of Beirut. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.