American University of Beirut Audience in United States

American University of Beirut logo

American University of Beirut has an estimated audience of 353,289 people in United States. 55.6% are female, 44.4% are male, average age 37.7. Top regions: California, New York, Texas. Top brand affinities: Regional styles of Mexican music, Berenstain Bears, Jeep Wagoneer, Electrolyte, Scott Air Force Base.

The average American University of Beirut fan in United States is 37.7 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Regional styles of Mexican music, Berenstain Bears, Jeep Wagoneer, with strongest over-indexing on Regional styles of Mexican music (20× the country average). Demographically, the American University of Beirut audience skews more female with an average age of 37.7, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: POI · Subtype: University

Demographics of American University of Beirut fans

Demographic split for American University of Beirut audience in United States
MetricValue
Female55.6%
Male44.4%
Average age37.7
Estimated audience size353,289

Audience persona

The typical American University of Beirut fan in United States is more female, around 37.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Regional styles of Mexican music.

Top regions in United States

Top regions ranked by reach for American University of Beirut in United States
RegionReachAffinity
California44,4621.14×
New York35,5191.8×
Texas27,6110.91×
Florida17,1990.72×
Massachusetts14,8452.13×
Virginia13,5841.58×
Michigan13,2441.43×
Illinois12,7951.09×
Pennsylvania12,7751.07×
Ohio9,9590.92×
New Jersey9,5621.06×
Maryland9,1721.51×
Georgia8,8590.81×
North Carolina8,0150.75×
Washington6,8230.96×
Indiana5,1720.8×
Connecticut4,8681.37×
Tennessee4,5830.65×
Arizona4,5670.63×
Missouri4,4520.78×
Washington, District of Columbia4,2974.05×
Colorado4,0180.72×
Minnesota3,9680.78×
Wisconsin3,6130.68×
Oregon3,0880.76×
South Carolina2,9490.55×
Kentucky2,8530.64×
Louisiana2,7750.61×
Alabama2,7610.56×
Iowa2,5710.88×
Oklahoma2,4310.62×
Kansas2,2160.8×
Rhode Island1,8381.63×
Utah1,7440.55×
New Mexico1,4980.85×
Arkansas1,3390.46×
West Virginia1,3330.81×
Mississippi1,2920.44×
Nevada1,2080.35×
Maine1,2010.95×
New Hampshire1,0980.79×
Nebraska1,0750.61×
Idaho1,0670.6×
Alaska1,0641.41×
Hawaii9410.62×
Montana9280.95×
South Dakota9161.12×
North Dakota8911.23×
Wyoming8631.65×
Vermont8341.35×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for American University of Beirut audience
BrandAffinityCategory
Regional styles of Mexican music20×Music & Radio
Berenstain Bears12.91×Literature
Jeep Wagoneer8.67×Cars & Mobility
Electrolyte6.8×Health
Scott Air Force Base33.12×Travel & Leisure
Product design2.36×Business & Career
UK garage6.51×Music & Radio
Historic site4.99×Arts & Culture
Home construction1.58×Home & Garden
Nebraska Cornhuskers football3.65×Sports
Stamp collecting4.77×Home & Garden
Jane Eyre (1996 film)8.86×Movies & TV
Tail lift17.17×Cars & Mobility
JDSU2.5×Business & Career
Jersey (fabric)17.35×Fashion & Accessoires
Kona Grill8.73×Food & Beverages
Home equity1.54×Home & Garden
Voter registration3.67×Politics & Society
Urban horticulture2.65×Home & Garden
New York Harbor9.11×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by American University of Beirut audience
TraitClusterScore
Luxury OrientationPREMIUM2.87
Quality AwarenessPREMIUM1.96
Pet OwnershipJOY1.77
Price SensitivityPREMIUM1.7
Sports ActivityPOWER1.67
TravellingTHRILL1.64

Worldwide distribution

Worldwide audience distribution share by country for American University of Beirut
CountryShare
Saudi Arabia17.8%
United States11.3%
United Arab Emirates7.6%

See American University of Beirut audiences in other countries

More University audiences in United States

Frequently asked questions

How many fans does American University of Beirut have in United States?

American University of Beirut has an estimated audience of 353,289 people in United States, concentrated in California and New York.

What is the gender split and age of American University of Beirut fans?

55.6% of American University of Beirut fans are female, 44.4% are male, with an average age of 37.7 years.

Which brands do American University of Beirut fans like most?

American University of Beirut fans show strongest brand affinity for Regional styles of Mexican music (20×), Berenstain Bears (12.91×), and Jeep Wagoneer (8.67×) over the country average.

Where do American University of Beirut fans live in United States?

American University of Beirut fans in United States are most concentrated in California (reach 44,462), New York (reach 35,519), and Texas (reach 27,611). These three regions account for the largest share of the active audience.

What other brands do American University of Beirut fans also like?

Beyond American University of Beirut itself, the audience over-indexes on Berenstain Bears (12.91×), Jeep Wagoneer (8.67×), Electrolyte (6.8×), and Scott Air Force Base (33.12×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for American University of Beirut. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.