Rascasse Audience Intelligence

New Cairo Audience in United States

A data profile of the people who buy, follow and care about New Cairo in United States — modelled from more than twelve digital signal sources. New Cairo has an estimated audience of 637,608 people in United States.

#405among City in United States#3143among POI in United States#2470in Travel & Leisure

The average New Cairo fan in United States is 32.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Mohamed Salah, Islamic architecture, Indeed.com, with strongest over-indexing on Mohamed Salah (237.57× the country average).

Demographically, the New Cairo audience skews more female with an average age of 32.0, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical New Cairo fan in United States is more female, around 32.0 years old, with strong Patriotism tendencies and a notable affinity for Mohamed Salah.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the New Cairo profile in United States.

Audience size
638K
in United States
Gender
55.7%♀
44.3% male
Age
32.0
average years
Country rank
#31663
POI in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of New Cairo fans

55.7% are female, 44.3% are male, average age 32.0.

Fig. 02

Gender split

55.7%
Female
44.3%
Male
Demographic split for New Cairo audience in United States
MetricValue
Female55.7%
Male44.3%
Average age32.0
Estimated audience size637,608
Fig. 03

Age distribution

Ø 32.0
average years
Age distribution of the New Cairo audience in United States
Age bracketShare%
16-1939%
20-2922%
30-3917%
40-4913%
50+9%
Fig. 04

Worldwide distribution

4.1%

of the worldwide New Cairo audience comes from United States.

Worldwide audience distribution share by country for New Cairo
CountryShare
Egypt28.9%
Saudi Arabia20.1%
Kuwait5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the New Cairo audience in United States is strongest.

Fig. 05

Top regions by affinity

New Cairo fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~4K2.24×
02Minnesota~10K1.57×
03Virginia~20K1.52×
04New York~50K1.45×
05New Jersey~20K1.42×
06Massachusetts~20K1.26×
07California~80K1.21×
08Washington~10K1.16×
09Illinois~20K1.11×
10Alaska~2K1.11×
11Vermont~1K1.11×
12Maryland~10K1.09×
13North Dakota~1K1.06×
14Connecticut~7K1.04×
15South Dakota~2K1.04×
16Florida~40K1.00×
17Pennsylvania~20K1.00×
18Montana~2K1.00×
19New Hampshire~2K0.99×
20Rhode Island~2K0.98×
21Delaware~2K0.98×
22Michigan~20K0.97×
23Texas~50K0.96×
24Oregon~7K0.96×
25Maine~2K0.96×
26Ohio~20K0.95×
27Colorado~10K0.95×
28Georgia~20K0.94×
29West Virginia~3K0.94×
30Hawaii~3K0.94×
31New Mexico~3K0.93×
32Idaho~3K0.93×
33Nebraska~3K0.93×
34Tennessee~10K0.91×
35Iowa~5K0.90×
36Mississippi~5K0.90×
37Kansas~5K0.90×
38North Carolina~20K0.89×
39Nevada~6K0.89×
40Utah~5K0.89×
41Arkansas~5K0.89×
42South Carolina~8K0.88×
43Kentucky~7K0.88×
44Missouri~9K0.87×
45Louisiana~7K0.86×
46Oklahoma~6K0.86×
47Arizona~10K0.85×
48Wisconsin~8K0.85×
49Indiana~10K0.83×
50Alabama~7K0.83×
Fig. 06

Affinity by region

Affinity by region — New Cairo, United States
0.83×1.00×2.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the New Cairo audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for New Cairo audience
#·InterestCategoryAffinity×
01Islamic architectureHome & Garden294.73×
02Mohamed SalahSports237.57×
03HurghadaTravel & Leisure172.73×
04The Dubai MallFashion & Accessoires157.81×
05Cultural tourismTravel & Leisure90.48×
06BahrainTravel & Leisure62.94×
07Abu DhabiTravel & Leisure57.46×
08NileTravel & Leisure56.76×
09CairoTravel & Leisure54.55×
10BeirutTravel & Leisure42.38×
11Al Ahly SCSports35.37×
12Burj KhalifaTravel & Leisure35.06×
13Red SeaTravel & Leisure26.67×
14Arabic coffeeFood & Beverages24.90×
15Chat roomInternet & Social Media24.27×
16Alan TudykMovies & TV20.00×
17forex traderBusiness & Career19.45×
18LebanonTravel & Leisure17.43×
19Indeed.comBusiness & Career13.99×
20Bath and BodyworksShopping8.24×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the New Cairo audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by New Cairo audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.46×
Community OrientationOPEN3.01×
Price SensitivityPREMIUM2.95×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by New Cairo audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.43×
Family OrientationCONSERVATISM0.72×
Convenience OrientationPREMIUM0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does New Cairo have in United States?

New Cairo has an estimated audience of 637,608 people in United States, concentrated in California and Texas.

02

What is the gender split and age of New Cairo fans?

55.7% of New Cairo fans are female, 44.3% are male, with an average age of 32.0 years.

03

Which brands do New Cairo fans like most?

New Cairo fans show strongest brand affinity for Mohamed Salah (237.57×), Islamic architecture (294.73×), and Indeed.com (13.99×) over the country average.

04

Where do New Cairo fans live in United States?

New Cairo fans in United States are most concentrated in California (reach ~80K), Texas (reach ~50K), and New York (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do New Cairo fans also like?

Beyond New Cairo itself, the audience over-indexes on Islamic architecture (294.73×), Indeed.com (13.99×), The Dubai Mall (157.81×), and Cultural tourism (90.48×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for New Cairo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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