Rascasse Audience Intelligence

Nile Audience in United States

A data profile of the people who buy, follow and care about Nile in United States — modelled from more than twelve digital signal sources. Nile has an estimated audience of 706,889 people in United States.

#21among River in United States#2865among POI in United States#2291in Travel & Leisure

The average Nile fan in United States is 40.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Origin, Somali Region, Ethiopia national football team, with strongest over-indexing on Origin (100.93× the country average).

Demographically, the Nile audience skews balanced with an average age of 40.0, and over-indexes on personality traits such as Design Affinity, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Nile fan in United States is balanced, around 40.0 years old, with strong Design Affinity tendencies and a notable affinity for Origin.

Category: Travel & Leisure · Type: POI · Subtype: River

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Nile profile in United States.

Audience size
707K
in United States
Gender
48.0%♀
52.0% male
Age
40.0
average years
Country rank
#29738
POI in United States
Fig. 01

Search interest · 12-month trend

+20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Nile fans

48.0% are female, 52.0% are male, average age 40.0.

Fig. 02

Gender split

48.0%
Female
52.0%
Male
Demographic split for Nile audience in United States
MetricValue
Female48.0%
Male52.0%
Average age40.0
Estimated audience size706,889
Fig. 03

Age distribution

Ø 40.0
average years
Age distribution of the Nile audience in United States
Age bracketShare%
16-1916%
20-2920%
30-3922%
40-4921%
50+21%
Fig. 04

Worldwide distribution

6.4%

of the worldwide Nile audience comes from United States.

Worldwide audience distribution share by country for Nile
CountryShare
Egypt30.3%
Saudi Arabia8.6%
Ethiopia8.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nile audience in United States is strongest.

Fig. 05

Top regions by affinity

Nile fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~20K1.56×
02Georgia~30K1.30×
03Washington, District of Columbia~3K1.29×
04Kentucky~10K1.21×
05Montana~2K1.16×
06Mississippi~7K1.15×
07Louisiana~10K1.12×
08Nebraska~4K1.10×
09Virginia~20K1.09×
10Arizona~20K1.09×
11Iowa~6K1.09×
12Kansas~6K1.09×
13North Carolina~20K1.08×
14Oklahoma~8K1.08×
15Arkansas~6K1.08×
16Indiana~10K1.07×
17Tennessee~20K1.06×
18Connecticut~8K1.06×
19New Jersey~20K1.03×
20Illinois~20K1.02×
21North Dakota~1K1.01×
22Pennsylvania~20K1.00×
23Oregon~8K1.00×
24Utah~6K1.00×
25West Virginia~3K1.00×
26Washington~10K0.98×
27New York~40K0.97×
28Maryland~10K0.97×
29South Carolina~10K0.97×
30Ohio~20K0.96×
31Minnesota~10K0.96×
32Michigan~20K0.95×
33Massachusetts~10K0.94×
34Colorado~10K0.94×
35Wisconsin~10K0.94×
36Idaho~3K0.94×
37Alaska~1K0.93×
38Maine~2K0.92×
39South Dakota~2K0.92×
40Hawaii~3K0.91×
41New Mexico~3K0.90×
42Texas~50K0.89×
43Missouri~10K0.89×
44Rhode Island~2K0.89×
45Delaware~2K0.89×
46Florida~40K0.88×
47Vermont~1K0.88×
48New Hampshire~2K0.87×
49California~70K0.84×
50Nevada~6K0.82×
Fig. 06

Affinity by region

Affinity by region — Nile, United States
0.82×1.00×1.56×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Nile audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Nile audience
#·InterestCategoryAffinity×
01Somali RegionTravel & Leisure210.59×
02Tigrinya languagePolitics & Society138.29×
03Ethiopia national football teamSports135.59×
04Ethiopian ReporterNews130.31×
05SomalilandTravel & Leisure112.81×
06South YemenTravel & Leisure101.72×
07OriginMusic & Radio100.93×
08Somali languagePolitics & Society98.39×
09Ethiopian AirlinesTravel & Leisure88.84×
10Northern coast of EgyptTravel & Leisure80.24×
11El-Tagamu El KhamesPolitics & Society72.77×
12Cairo UniversityBusiness & Career65.76×
13German University in CairoBusiness & Career57.38×
14New CairoTravel & Leisure56.76×
15Cairo Festival CityTravel & Leisure52.65×
16Egypt national football teamSports52.03×
17American University in CairoBusiness & Career49.07×
18Ethiopian cuisineFood & Beverages36.59×
19Gulf ArabicTravel & Leisure25.35×
20CaseyMusic & Radio6.99×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Nile audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Nile audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.15×
PatriotismCONSERVATISM1.67×
MindfulnessBALANCE1.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Nile audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.89×
Convenience OrientationPREMIUM0.93×
Sports ActivityPOWER0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Nile have in United States?

Nile has an estimated audience of 706,889 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Nile fans?

48.0% of Nile fans are female, 52.0% are male, with an average age of 40.0 years.

03

Which brands do Nile fans like most?

Nile fans show strongest brand affinity for Origin (100.93×), Somali Region (210.59×), and Ethiopia national football team (135.59×) over the country average.

04

Where do Nile fans live in United States?

Nile fans in United States are most concentrated in California (reach ~70K), Texas (reach ~50K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Nile fans also like?

Beyond Nile itself, the audience over-indexes on Somali Region (210.59×), Ethiopia national football team (135.59×), Tigrinya language (138.29×), and Ethiopian Airlines (88.84×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Nile. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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