Nile Audience in United States

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Nile has an estimated audience of 706,889 people in United States. 48.0% are female, 52.0% are male, average age 40.0. Top regions: California, Texas, Florida. Top brand affinities: Origin, Somali Region, Ethiopia national football team, Tigrinya language, Ethiopian Airlines.

The average Nile fan in United States is 40.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Origin, Somali Region, Ethiopia national football team, with strongest over-indexing on Origin (100.93× the country average). Demographically, the Nile audience skews balanced with an average age of 40.0, and over-indexes on personality traits such as Patriotism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: River

Demographics of Nile fans

Demographic split for Nile audience in United States
MetricValue
Female48.0%
Male52.0%
Average age40.0
Estimated audience size706,889

Audience persona

The typical Nile fan in United States is balanced, around 40.0 years old, with strong Patriotism tendencies and a notable affinity for Origin.

Top regions in United States

Top regions ranked by reach for Nile in United States
RegionReachAffinity
California69,2090.89×
Texas57,0520.94×
Florida43,0170.9×
New York40,1441.02×
Georgia29,6171.36×
Illinois25,0431.06×
Pennsylvania24,3381.02×
North Carolina24,0271.13×
Ohio21,6290.99×
Virginia19,3791.13×
New Jersey18,6581.04×
Michigan18,0690.98×
Arizona16,0261.11×
Alabama15,5171.57×
Tennessee15,3051.08×
Washington14,4731.02×
Indiana14,2281.1×
Massachusetts13,4200.96×
Maryland12,0250.99×
Kentucky10,8631.23×
Colorado10,7970.97×
South Carolina10,6231×
Louisiana10,2781.13×
Missouri10,2160.9×
Wisconsin9,9900.94×
Minnesota9,7460.96×
Oklahoma8,5881.09×
Oregon8,1751.01×
Connecticut7,5811.07×
Mississippi6,5701.13×
Utah6,3681.01×
Iowa6,2801.08×
Arkansas6,2321.07×
Kansas6,1991.11×
Nevada5,5650.81×
Nebraska3,8241.08×
Idaho3,2240.91×
West Virginia3,0750.93×
New Mexico3,0390.86×
Washington, District of Columbia2,7261.28×
Hawaii2,6980.89×
New Hampshire2,3010.83×
Montana2,2621.15×
Maine2,1650.86×
Rhode Island1,8590.83×
Delaware1,6220.83×
North Dakota1,3590.94×
South Dakota1,3350.82×
Alaska1,2530.83×
Vermont9840.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Nile audience
BrandAffinityCategory
Origin100.93×Music & Radio
Somali Region210.59×Travel & Leisure
Ethiopia national football team135.59×Sports
Tigrinya language138.29×Politics & Society
Ethiopian Airlines88.84×Travel & Leisure
Somali language98.39×Politics & Society
South Yemen101.72×Travel & Leisure
Somaliland112.81×Travel & Leisure
Ethiopian Reporter130.31×News
El-Tagamu El Khames72.77×Politics & Society
Northern coast of Egypt80.24×Travel & Leisure
Gulf Arabic25.35×Travel & Leisure
New Cairo56.76×Travel & Leisure
Casey6.99×Music & Radio
German University in Cairo57.38×Business & Career
American University in Cairo49.07×Business & Career
Egypt national football team52.03×Sports
Cairo Festival City52.65×Travel & Leisure
Ethiopian cuisine36.59×Food & Beverages
Cairo University65.76×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Nile audience
TraitClusterScore
PatriotismCONSERVATISM1.83
SpiritualityBALANCE1.59
TravellingTHRILL1.56
Quality AwarenessPREMIUM1.56
Urban LifestyleOPEN1.48
Community OrientationOPEN1.32

Worldwide distribution

Worldwide audience distribution share by country for Nile
CountryShare
Egypt30.4%
Saudi Arabia8.6%
Ethiopia8.2%

See Nile audiences in other countries

More River audiences in United States

Frequently asked questions

How many fans does Nile have in United States?

Nile has an estimated audience of 706,889 people in United States, concentrated in California and Texas.

What is the gender split and age of Nile fans?

48.0% of Nile fans are female, 52.0% are male, with an average age of 40.0 years.

Which brands do Nile fans like most?

Nile fans show strongest brand affinity for Origin (100.93×), Somali Region (210.59×), and Ethiopia national football team (135.59×) over the country average.

Where do Nile fans live in United States?

Nile fans in United States are most concentrated in California (reach 69,209), Texas (reach 57,052), and Florida (reach 43,017). These three regions account for the largest share of the active audience.

What other brands do Nile fans also like?

Beyond Nile itself, the audience over-indexes on Somali Region (210.59×), Ethiopia national football team (135.59×), Tigrinya language (138.29×), and Ethiopian Airlines (88.84×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Nile. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.