A data profile of the people who buy, follow and care about Tigrinya language in United States — modelled from more than twelve digital signal sources. Tigrinya language has an estimated audience of 439,239 people in United States.
The average Tigrinya language fan in United States is 37.7 years old, balanced, and lives primarily in California.
The audience is concentrated in California, Texas, Washington.
Top brand affinities include Human Rights Watch, Amnesty International, Ethiopian Airlines, with strongest over-indexing on Human Rights Watch (325× the country average).
Demographically, the Tigrinya language audience skews balanced with an average age of 37.7, and over-indexes on personality traits such as Spirituality, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Tigrinya language fan in United States is balanced, around 37.7 years old, with strong Spirituality tendencies and a notable affinity for Human Rights Watch.
The key figures that characterise the Tigrinya language profile in United States.
52.1% are female, 47.9% are male, average age 37.7.
| Metric | Value |
|---|---|
| Female | 52.1% |
| Male | 47.9% |
| Average age | 37.7 |
| Estimated audience size | 439,239 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 16% |
of the worldwide Tigrinya language audience comes from United States.
| Country | Share |
|---|---|
| Ethiopia | 33.8% |
| United States | 11.6% |
| Germany | 5.5% |
Where the Tigrinya language audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Washington | ~30K | 3.66× | |
| 02 | Washington, District of Columbia | ~4K | 2.75× | |
| 03 | Iowa | ~8K | 2.29× | |
| 04 | Minnesota | ~10K | 1.93× | |
| 05 | Maryland | ~10K | 1.89× | |
| 06 | Colorado | ~10K | 1.75× | |
| 07 | South Dakota | ~2K | 1.58× | |
| 08 | Virginia | ~20K | 1.52× | |
| 09 | Oregon | ~7K | 1.39× | |
| 10 | Ohio | ~20K | 1.27× | |
| 11 | Indiana | ~10K | 1.27× | |
| 12 | Massachusetts | ~10K | 1.24× | |
| 13 | North Carolina | ~20K | 1.17× | |
| 14 | California | ~50K | 1.10× | |
| 15 | Georgia | ~10K | 1.07× | |
| 16 | Nevada | ~5K | 1.06× | |
| 17 | Missouri | ~7K | 1.05× | |
| 18 | Texas | ~40K | 1.00× | |
| 19 | Vermont | <1K | 0.99× | |
| 20 | Alaska | <1K | 0.98× | |
| 21 | North Dakota | <1K | 0.98× | |
| 22 | Kentucky | ~5K | 0.96× | |
| 23 | Nebraska | ~2K | 0.96× | |
| 24 | Arizona | ~8K | 0.93× | |
| 25 | Utah | ~4K | 0.93× | |
| 26 | Rhode Island | ~1K | 0.93× | |
| 27 | Montana | ~1K | 0.92× | |
| 28 | Delaware | ~1K | 0.90× | |
| 29 | Idaho | ~2K | 0.89× | |
| 30 | Illinois | ~10K | 0.88× | |
| 31 | Kansas | ~3K | 0.88× | |
| 32 | West Virginia | ~2K | 0.88× | |
| 33 | Maine | ~1K | 0.88× | |
| 34 | Hawaii | ~2K | 0.87× | |
| 35 | New Hampshire | ~2K | 0.87× | |
| 36 | New Mexico | ~2K | 0.85× | |
| 37 | Mississippi | ~3K | 0.83× | |
| 38 | Arkansas | ~3K | 0.82× | |
| 39 | New York | ~20K | 0.81× | |
| 40 | Pennsylvania | ~10K | 0.81× | |
| 41 | Oklahoma | ~4K | 0.77× | |
| 42 | Connecticut | ~3K | 0.77× | |
| 43 | Alabama | ~5K | 0.75× | |
| 44 | Louisiana | ~4K | 0.75× | |
| 45 | Michigan | ~8K | 0.73× | |
| 46 | Tennessee | ~6K | 0.72× | |
| 47 | Wisconsin | ~5K | 0.72× | |
| 48 | South Carolina | ~5K | 0.70× | |
| 49 | New Jersey | ~7K | 0.61× | |
| 50 | Florida | ~20K | 0.55× |
The strongest cross-interests of the Tigrinya language audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Human Rights Watch | Politics & Society | 325.00× | ||
| 02 | Amnesty International | Politics & Society | 157.14× | ||
| 03 | Ethiopian Airlines | Travel & Leisure | 143.36× | ||
| 04 | Nile | Travel & Leisure | 138.29× | ||
| 05 | Emigration | Politics & Society | 108.39× | ||
| 06 | MDG | Technology & Electronics | 68.64× | ||
| 07 | Meg Ryan | Movies & TV | 43.57× | ||
| 08 | Al Jazeera | Movies & TV | 37.67× | ||
| 09 | Gold as an investment | Business & Career | 34.66× | ||
| 10 | Luxembourg | Travel & Leisure | 30.92× | ||
| 11 | Raincoat | Fashion & Accessoires | 29.66× | ||
| 12 | Red Sea | Travel & Leisure | 22.38× | ||
| 13 | Sharon Osbourne | Movies & TV | 20.00× | ||
| 14 | Dennis Quaid | Movies & TV | 20.00× | ||
| 15 | Chiwetel Ejiofor | Movies & TV | 20.00× | ||
| 16 | Jennette McCurdy | Movies & TV | 16.40× | ||
| 17 | North Korea | Travel & Leisure | 11.08× | ||
| 18 | Judaism | Politics & Society | 10.82× | ||
| 19 | Master of Business Administration | Business & Career | 6.80× | ||
| 20 | Mortgage loans | Business & Career | 5.85× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 3.32× | |
| Urban Lifestyle | OPEN | 2.68× | |
| Patriotism | CONSERVATISM | 2.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.61× | |
| Pet Ownership | JOY | 0.67× | |
| DIY Mentality | THRILL | 0.77× |
Tigrinya language has an estimated audience of 439,239 people in United States, concentrated in California and Texas.
52.1% of Tigrinya language fans are female, 47.9% are male, with an average age of 37.7 years.
Tigrinya language fans show strongest brand affinity for Human Rights Watch (325×), Amnesty International (157.14×), and Ethiopian Airlines (143.36×) over the country average.
Tigrinya language fans in United States are most concentrated in California (reach ~50K), Texas (reach ~40K), and Washington (reach ~30K). These three regions account for the largest share of the active audience.
Beyond Tigrinya language itself, the audience over-indexes on Amnesty International (157.14×), Ethiopian Airlines (143.36×), Nile (138.29×), and Meg Ryan (43.57×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Tigrinya language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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