MDG Audience in United States

MDG logo

MDG has an estimated audience of 648,886 people in United States. 58.8% are female, 41.2% are male, average age 34.5. Top regions: Texas, Florida, New York. Top brand affinities: Ethiopia national football team, Egyptian language, Ethiopian Airlines, Somaliland, Somalia.

The average MDG fan in United States is 34.5 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Florida, New York. Top brand affinities include Ethiopia national football team, Egyptian language, Ethiopian Airlines, with strongest over-indexing on Ethiopia national football team (198.1× the country average). Demographically, the MDG audience skews more female with an average age of 34.5, and over-indexes on personality traits such as Extroversion, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand · Subtype: Country

Demographics of MDG fans

Demographic split for MDG audience in United States
MetricValue
Female58.8%
Male41.2%
Average age34.5
Estimated audience size648,886

Audience persona

The typical MDG fan in United States is more female, around 34.5 years old, with strong Extroversion tendencies and a notable affinity for Ethiopia national football team.

Top regions in United States

Top regions ranked by reach for MDG in United States
RegionReachAffinity
Texas48,6450.87×
Florida41,9760.96×
New York37,8761.04×
California36,4200.51×
Pennsylvania30,6461.4×
Ohio26,6541.33×
Georgia23,4511.17×
North Carolina20,6571.06×
Illinois17,2460.8×
Indiana16,2851.37×
Michigan16,0000.94×
Kentucky13,4081.65×
Tennessee13,2171.02×
Virginia12,9800.82×
New Jersey12,8840.78×
Alabama12,6341.39×
Wisconsin11,9501.22×
Missouri11,2901.08×
South Carolina11,0741.13×
Maryland10,4000.93×
Arizona10,3070.78×
Massachusetts9,0420.71×
Arkansas8,9621.68×
Louisiana8,8011.05×
Minnesota8,3540.9×
West Virginia7,9682.64×
Mississippi7,9071.48×
Washington7,6700.59×
Oklahoma6,9190.96×
Colorado6,6670.65×
Iowa6,6301.24×
Connecticut6,4320.99×
Nevada5,6730.9×
Oregon5,5390.74×
Kansas5,0320.98×
Maine3,8591.66×
New Mexico3,1410.97×
Nebraska2,8420.87×
Utah2,8020.48×
New Hampshire2,2830.89×
Idaho2,1390.66×
Delaware1,6510.92×
North Dakota1,5441.16×
South Dakota1,5321.02×
Rhode Island1,5200.74×
Montana1,3890.77×
Washington, District of Columbia1,3450.69×
Vermont1,1641.02×
Wyoming1,0511.09×
Hawaii3180.11×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for MDG audience
BrandAffinityCategory
Ethiopia national football team198.1×Sports
Egyptian language157.16×Politics & Society
Ethiopian Airlines116×Travel & Leisure
Somaliland193.96×Travel & Leisure
Somalia90.91×Travel & Leisure
Ethiopian cuisine95.2×Food & Beverages
Sub-Saharan Africa65.78×Travel & Leisure
Somali Region120.28×Travel & Leisure
Lion18.03×Pets & Animals
Sudan40.67×Travel & Leisure
Armenia25.86×Travel & Leisure
North Korea17.67×Travel & Leisure
East Africa19.88×Travel & Leisure
Tigrinya language68.64×Politics & Society
Somali language68.07×Politics & Society
Hebrew language16.27×Politics & Society
Eritrea48.95×Travel & Leisure
Zimbabwe22.61×Travel & Leisure
Sahara24.28×Travel & Leisure
Ottoman Empire19.37×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by MDG audience
TraitClusterScore
ExtroversionTHRILL1.68
PatriotismCONSERVATISM1.59
SpiritualityBALANCE1.57
Quality AwarenessPREMIUM1.46
Urban LifestyleOPEN1.38
Social Media UsageJOY1.26

Worldwide distribution

Worldwide audience distribution share by country for MDG
CountryShare
United States33.3%
Canada15.0%
Philippines6.2%

See MDG audiences in other countries

More Country audiences in United States

Frequently asked questions

How many fans does MDG have in United States?

MDG has an estimated audience of 648,886 people in United States, concentrated in Texas and Florida.

What is the gender split and age of MDG fans?

58.8% of MDG fans are female, 41.2% are male, with an average age of 34.5 years.

Which brands do MDG fans like most?

MDG fans show strongest brand affinity for Ethiopia national football team (198.1×), Egyptian language (157.16×), and Ethiopian Airlines (116×) over the country average.

Where do MDG fans live in United States?

MDG fans in United States are most concentrated in Texas (reach 48,645), Florida (reach 41,976), and New York (reach 37,876). These three regions account for the largest share of the active audience.

What other brands do MDG fans also like?

Beyond MDG itself, the audience over-indexes on Egyptian language (157.16×), Ethiopian Airlines (116×), Somaliland (193.96×), and Somalia (90.91×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for MDG. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.