Rascasse Audience Intelligence

MDG Target Market in United States

A data profile of the people who buy, follow and care about MDG in United States — modelled from more than twelve digital signal sources. MDG has an estimated audience of 653,409 people in United States.

#3205among Brand in United States#906in Technology & Electronics

The average MDG fan in United States is 34.5 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, Texas, California.

Top brand affinities include Ethiopia national football team, Egyptian language, Ethiopian Airlines, with strongest over-indexing on Ethiopia national football team (198.1× the country average).

Demographically, the MDG audience skews more female with an average age of 34.5, and over-indexes on personality traits such as Need for Security, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical MDG fan in United States is more female, around 34.5 years old, with strong Need for Security tendencies and a notable affinity for Ethiopia national football team.

Category: Technology & Electronics · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the MDG profile in United States.

Audience size
653K
in United States
Gender
58.8%♀
41.2% male
Age
34.5
average years
Country rank
#31166
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of MDG

58.8% are female, 41.2% are male, average age 34.5.

Fig. 02

Gender split

58.8%
Female
41.2%
Male
Demographic split for MDG audience in United States
MetricValue
Female58.8%
Male41.2%
Average age34.5
Estimated audience size653,409
Fig. 03

Age distribution

Ø 34.5
average years
Age distribution of the MDG audience in United States
Age bracketShare%
16-1931%
20-2921%
30-3920%
40-4918%
50+10%
Fig. 04

Worldwide distribution

28.8%

of the worldwide MDG audience comes from United States.

Worldwide audience distribution share by country for MDG
CountryShare
United States28.8%
Canada21.4%
Philippines5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the MDG audience in United States is strongest.

Fig. 05

Top regions by affinity

MDG customers by region in United States
#RegionReachAffinity×
01West Virginia~7K2.33×
02Arkansas~10K2.08×
03Kentucky~10K1.64×
04Pennsylvania~30K1.51×
05Mississippi~8K1.50×
06Alabama~10K1.43×
07Maine~3K1.39×
08Indiana~20K1.38×
09Ohio~30K1.31×
10Georgia~30K1.30×
11South Carolina~10K1.21×
12Wyoming~1K1.20×
13South Dakota~2K1.17×
14North Dakota~2K1.17×
15North Carolina~20K1.15×
16Wisconsin~10K1.14×
17Vermont~1K1.14×
18Iowa~6K1.07×
19Virginia~20K1.05×
20Louisiana~9K1.05×
21New Mexico~3K1.05×
22Minnesota~10K1.04×
23Delaware~2K1.02×
24Florida~40K1.01×
25Michigan~20K1.01×
26Missouri~10K1.00×
27Tennessee~10K0.99×
28Kansas~5K0.98×
29New York~30K0.95×
30Oklahoma~7K0.92×
31New Hampshire~2K0.89×
32Montana~2K0.89×
33Connecticut~6K0.88×
34Nevada~6K0.88×
35Maryland~10K0.86×
36Nebraska~3K0.83×
37Rhode Island~2K0.82×
38Texas~40K0.79×
39Washington, District of Columbia~1K0.76×
40Hawaii~2K0.74×
41Arizona~10K0.73×
42Idaho~2K0.73×
43New Jersey~10K0.70×
44Illinois~10K0.69×
45Oregon~5K0.69×
46Massachusetts~8K0.65×
47Colorado~6K0.60×
48Utah~3K0.58×
49Washington~7K0.56×
50California~40K0.50×
Fig. 06

Affinity by region

Affinity by region — MDG, United States
0.50×1.00×2.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the MDG audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for MDG audience
#·InterestCategoryAffinity×
01Ethiopia national football teamSports198.10×
02SomalilandTravel & Leisure193.96×
03Egyptian languagePolitics & Society157.16×
04Somali RegionTravel & Leisure120.28×
05Ethiopian AirlinesTravel & Leisure116.00×
06Ethiopian cuisineFood & Beverages95.20×
07SomaliaTravel & Leisure90.91×
08Tigrinya languagePolitics & Society68.64×
09Somali languagePolitics & Society68.07×
10Sub-Saharan AfricaTravel & Leisure65.78×
11EritreaTravel & Leisure48.95×
12SudanTravel & Leisure40.67×
13ArmeniaTravel & Leisure25.86×
14SaharaTravel & Leisure24.28×
15ZimbabweTravel & Leisure22.61×
16East AfricaTravel & Leisure19.88×
17LionPets & Animals18.03×
18North KoreaTravel & Leisure17.67×
19Hebrew languagePolitics & Society16.27×
20FIFA World Cup 2026Sports3.13×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the MDG audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by MDG audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.74×
SpiritualityBALANCE1.71×
Price SensitivityPREMIUM1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by MDG audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.82×
Healthy LifestyleBALANCE0.86×
Pet OwnershipJOY0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is MDG's target market in United States?

MDG's target market in United States covers an estimated 653,409 people, concentrated in Florida and Texas.

02

What is the gender split and age of MDG customers?

58.8% of the MDG audience are female, 41.2% are male, with an average age of 34.5 years.

03

Which brands do MDG fans like most?

MDG fans show strongest brand affinity for Ethiopia national football team (198.1×), Egyptian language (157.16×), and Ethiopian Airlines (116×) over the country average.

04

Where do MDG fans live in United States?

MDG fans in United States are most concentrated in Florida (reach ~40K), Texas (reach ~40K), and California (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do MDG fans also like?

Beyond MDG itself, the audience over-indexes on Egyptian language (157.16×), Ethiopian Airlines (116×), Somaliland (193.96×), and Somalia (90.91×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See MDG audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for MDG. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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