Sub-Saharan Africa Audience in United States
Sub-Saharan Africa has an estimated audience of 1,452,073 people in United States. 51.7% are female, 48.3% are male, average age 43.6. Top brand affinities: Capital One, Google Maps, Bruce Willis, MDG, Indeed.com.
Top brand affinities include Capital One, Google Maps, Bruce Willis, with strongest over-indexing on Capital One (10.7× the country average). Demographically, the Sub-Saharan Africa audience skews balanced with an average age of 43.6, and over-indexes on personality traits such as Patriotism, Urban Lifestyle.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of Sub-Saharan Africa fans
| Metric | Value |
|---|---|
| Female | 51.7% |
| Male | 48.3% |
| Average age | 43.6 |
| Estimated audience size | 1,452,073 |
Audience persona
The typical Sub-Saharan Africa fan in United States is balanced, around 43.6 years old, with strong Patriotism tendencies and a notable affinity for Capital One.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Capital One | 10.7× | Business & Career |
| Google Maps | 8.02× | Internet & Social Media |
| Bruce Willis | 14.58× | Movies & TV |
| MDG | 69.49× | Technology & Electronics |
| Indeed.com | 7.1× | Business & Career |
| CarGurus | 10.07× | Cars & Mobility |
| Aaron Rodgers | 9.18× | Sports |
| AccuWeather | 9.17× | Home & Garden |
| DeviantArt | 9.37× | Internet & Social Media |
| Jason Momoa | 11.79× | Movies & TV |
| Circle K | 8.74× | Shopping |
| Emily Blunt | 15.22× | Movies & TV |
| Diane Keaton | 7.38× | Movies & TV |
| Clint Eastwood | 10.46× | Movies & TV |
| North Korea | 13.37× | Travel & Leisure |
| Enterprise Rent-A-Car | 6.86× | Cars & Mobility |
| Matthew McConaughey | 10.2× | Movies & TV |
| Google News | 6.55× | News |
| Beetlejuice | 5.2× | Movies & TV |
| Khan Academy | 8.78× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.29 |
| Urban Lifestyle | OPEN | 2.13 |
| Spirituality | BALANCE | 1.99 |
| Community Orientation | OPEN | 1.91 |
| Career Orientation | POWER | 1.75 |
| Travelling | THRILL | 1.5 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 11.6% |
| Ethiopia | 9.7% |
| South Africa | 8.1% |
See Sub-Saharan Africa audiences in other countries
More Region audiences in United States
- California (82,524,257)
- Florida (70,758,765)
- Texas (70,123,406)
- Southern United States (52,285,533)
- Hollywood (48,704,878)
How to read this data
Audience size is the estimated number of people in United States who actively search for Sub-Saharan Africa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.