Sub-Saharan Africa Audience in United States
Sub-Saharan Africa has an estimated audience of 1,452,073 people in United States. 51.7% are female, 48.3% are male, average age 43.6. Top brand affinities: Goop, Hibachi, Wok, Governor of Michigan, Voter registration.
Top brand affinities include Goop, Hibachi, Wok, with strongest over-indexing on Goop (10.62× the country average). Demographically, the Sub-Saharan Africa audience skews balanced with an average age of 43.6, and over-indexes on personality traits such as Patriotism, Urban Lifestyle.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of Sub-Saharan Africa fans
| Metric | Value |
|---|---|
| Female | 51.7% |
| Male | 48.3% |
| Average age | 43.6 |
| Estimated audience size | 1,452,073 |
Audience persona
The typical Sub-Saharan Africa fan in United States is balanced, around 43.6 years old, with strong Patriotism tendencies and a notable affinity for Goop.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goop | 10.62× | Internet & Social Media |
| Hibachi | 12.39× | Food & Beverages |
| Wok | 9.47× | Food & Beverages |
| Governor of Michigan | 9.19× | Politics & Society |
| Voter registration | 5.7× | Politics & Society |
| Google Home | 7.62× | Technology & Electronics |
| Grinch | 4.35× | Movies & TV |
| Nationality | 2.28× | Politics & Society |
| headspace | 8.96× | Health |
| Vocal harmony | 4.12× | Music & Radio |
| Bully (2011 film) | 5.83× | Movies & TV |
| Grace Slick | 7.43× | Music & Radio |
| El Paso County, Colorado | 10.61× | Travel & Leisure |
| TV Fanatic | 8.52× | Movies & TV |
| No Escape (1994 film) | 8.89× | Movies & TV |
| Nebraska Cornhuskers football | 2.82× | Sports |
| Fairy godmother | 5.7× | Literature |
| Ira Glass | 12.65× | Music & Radio |
| Israel | 1.5× | Travel & Leisure |
| Cherish (group) | 7.72× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.29 |
| Urban Lifestyle | OPEN | 2.13 |
| Spirituality | BALANCE | 1.99 |
| Community Orientation | OPEN | 1.91 |
| Career Orientation | POWER | 1.75 |
| Travelling | THRILL | 1.5 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 11.6% |
| Ethiopia | 9.7% |
| South Africa | 8.1% |
See Sub-Saharan Africa audiences in other countries
More Region audiences in United States
- California (82,524,257)
- Florida (70,758,765)
- Texas (70,123,406)
- Southern United States (52,285,533)
- Hollywood (48,704,878)
How to read this data
Audience size is the estimated number of people in United States who actively search for Sub-Saharan Africa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.