Rascasse Audience Intelligence

Sub-Saharan Africa Audience in United States

A data profile of the people who buy, follow and care about Sub-Saharan Africa in United States — modelled from more than twelve digital signal sources. Sub-Saharan Africa has an estimated audience of 1,452,073 people in United States.

#149among Region in United States#1523among POI in United States#1390in Travel & Leisure

The average Sub-Saharan Africa fan in United States is 43.6 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include MDG, North Korea, Namibia, with strongest over-indexing on MDG (65.78× the country average).

Demographically, the Sub-Saharan Africa audience skews balanced with an average age of 43.6, and over-indexes on personality traits such as Patriotism, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sub-Saharan Africa fan in United States is balanced, around 43.6 years old, with strong Patriotism tendencies and a notable affinity for MDG.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sub-Saharan Africa profile in United States.

Audience size
1.5M
in United States
Gender
51.7%♀
48.3% male
Age
43.6
average years
Country rank
#18188
POI in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sub-Saharan Africa fans

51.7% are female, 48.3% are male, average age 43.6.

Fig. 02

Gender split

51.7%
Female
48.3%
Male
Demographic split for Sub-Saharan Africa audience in United States
MetricValue
Female51.7%
Male48.3%
Average age43.6
Estimated audience size1,452,073
Fig. 03

Age distribution

Ø 43.6
average years
Age distribution of the Sub-Saharan Africa audience in United States
Age bracketShare%
16-1912%
20-2915%
30-3920%
40-4923%
50+31%
Fig. 04

Worldwide distribution

11.6%

of the worldwide Sub-Saharan Africa audience comes from United States.

Worldwide audience distribution share by country for Sub-Saharan Africa
CountryShare
United States11.6%
Ethiopia9.7%
South Africa8.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sub-Saharan Africa audience in United States is strongest.

Fig. 05

Top regions by affinity

Sub-Saharan Africa fans by region: top regions in United States
#RegionReachAffinity×
01Texas~300K2.33×
02Washington, District of Columbia~7K1.61×
03Virginia~50K1.40×
04Georgia~60K1.35×
05Minnesota~30K1.26×
06South Carolina~30K1.25×
07Maryland~30K1.18×
08Alabama~20K1.14×
09Delaware~5K1.13×
10Connecticut~20K1.12×
11North Carolina~50K1.10×
12Mississippi~10K1.10×
13Pennsylvania~50K1.09×
14Kentucky~20K1.09×
15California~200K1.08×
16Massachusetts~30K1.08×
17Louisiana~20K1.07×
18Illinois~50K1.06×
19Washington~30K1.06×
20Oklahoma~20K1.04×
21Nebraska~8K1.04×
22Missouri~20K1.02×
23Indiana~30K0.98×
24Kansas~10K0.97×
25Wisconsin~20K0.96×
26South Dakota~3K0.95×
27New York~80K0.94×
28Michigan~40K0.94×
29New Jersey~30K0.93×
30Utah~10K0.93×
31Hawaii~6K0.93×
32Vermont~2K0.93×
33Florida~90K0.90×
34Alaska~3K0.90×
35Oregon~10K0.89×
36Rhode Island~4K0.89×
37Arkansas~10K0.88×
38New Hampshire~5K0.88×
39North Dakota~3K0.88×
40Tennessee~30K0.87×
41Colorado~20K0.87×
42Maine~5K0.87×
43Nevada~10K0.85×
44Montana~3K0.85×
45Ohio~40K0.84×
46Iowa~10K0.84×
47West Virginia~6K0.84×
48Idaho~6K0.81×
49New Mexico~6K0.78×
50Arizona~20K0.77×
Fig. 06

Affinity by region

Affinity by region — Sub-Saharan Africa, United States
0.77×1.00×2.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sub-Saharan Africa audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sub-Saharan Africa audience
#·InterestCategoryAffinity×
01MDGTechnology & Electronics65.78×
02Romelu LukakuSports35.34×
03Ethiopian AirlinesTravel & Leisure23.28×
04NamibiaTravel & Leisure12.12×
05North KoreaTravel & Leisure9.78×
06JohannesburgTravel & Leisure8.51×
07MozambiqueTravel & Leisure8.02×
08Eva GreenMovies & TV7.38×
09Web serverTechnology & Electronics5.65×
10Teyana TaylorMovies & TV5.49×
11MelaninBeauty & Wellness5.48×
12Denzel WashingtonMovies & TV4.12×
13Internet celebrityInternet & Social Media3.78×
14Employment agencyBusiness & Career3.72×
15Master of Business AdministrationBusiness & Career3.15×
16Non-alcoholic beverageFood & Beverages3.15×
17Career developmentBusiness & Career3.05×
18PhilanthropyArts & Culture2.44×
19GeneticsKids & Family2.22×
20RadioTechnology & Electronics1.77×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sub-Saharan Africa audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sub-Saharan Africa audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.88×
Urban LifestyleOPEN2.20×
Career OrientationPOWER1.82×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sub-Saharan Africa audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.30×
Luxury OrientationPREMIUM0.74×
Social Media UsageJOY0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sub-Saharan Africa have in United States?

Sub-Saharan Africa has an estimated audience of 1,452,073 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Sub-Saharan Africa fans?

51.7% of Sub-Saharan Africa fans are female, 48.3% are male, with an average age of 43.6 years.

03

Which brands do Sub-Saharan Africa fans like most?

Sub-Saharan Africa fans show strongest brand affinity for MDG (65.78×), North Korea (9.78×), and Namibia (12.12×) over the country average.

04

Where do Sub-Saharan Africa fans live in United States?

Sub-Saharan Africa fans in United States are most concentrated in Texas (reach ~300K), California (reach ~200K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Sub-Saharan Africa fans also like?

Beyond Sub-Saharan Africa itself, the audience over-indexes on North Korea (9.78×), Namibia (12.12×), Web server (5.65×), and Ethiopian Airlines (23.28×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in United States

See Sub-Saharan Africa audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sub-Saharan Africa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →