Rascasse Audience Intelligence

Ethiopian Airlines Target Market in United States

A data profile of the people who buy, follow and care about Ethiopian Airlines in United States — modelled from more than twelve digital signal sources. Ethiopian Airlines has an estimated audience of 714,265 people in United States.

#57among Airline in United States#3043among Brand in United States#2273in Travel & Leisure

The average Ethiopian Airlines fan in United States is 43.9 years old, balanced, and lives primarily in Maryland.

The audience is concentrated in Maryland, New York, Virginia.

Top brand affinities include Ethiopian cuisine, Ethiopia national football team, South Yemen, with strongest over-indexing on Ethiopian cuisine (132.12× the country average).

Demographically, the Ethiopian Airlines audience skews balanced with an average age of 43.9, and over-indexes on personality traits such as Mindfulness, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ethiopian Airlines fan in United States is balanced, around 43.9 years old, with strong Mindfulness tendencies and a notable affinity for Ethiopian cuisine.

Category: Travel & Leisure · Type: Brand · Subtype: Airline

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ethiopian Airlines profile in United States.

Audience size
714K
in United States
Gender
47.2%♀
52.8% male
Age
43.9
average years
Country rank
#29547
Brand in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Ethiopian Airlines

47.2% are female, 52.8% are male, average age 43.9.

Fig. 02

Gender split

47.2%
Female
52.8%
Male
Demographic split for Ethiopian Airlines audience in United States
MetricValue
Female47.2%
Male52.8%
Average age43.9
Estimated audience size714,265
Fig. 03

Age distribution

Ø 43.9
average years
Age distribution of the Ethiopian Airlines audience in United States
Age bracketShare%
16-1913%
20-2914%
30-3919%
40-4919%
50+35%
Fig. 04

Worldwide distribution

8.4%

of the worldwide Ethiopian Airlines audience comes from United States.

Worldwide audience distribution share by country for Ethiopian Airlines
CountryShare
Ethiopia12.0%
United States8.4%
China7.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ethiopian Airlines audience in United States is strongest.

Fig. 05

Top regions by affinity

Ethiopian Airlines customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~10K6.44×
02Maryland~80K6.23×
03Virginia~50K3.06×
04Minnesota~30K2.42×
05Georgia~50K2.18×
06New Jersey~40K1.91×
07New York~70K1.62×
08Delaware~3K1.38×
09Washington~20K1.16×
10Illinois~30K1.11×
11Colorado~10K0.99×
12Pennsylvania~20K0.94×
13Nevada~6K0.87×
14Iowa~5K0.82×
15Ohio~20K0.81×
16Massachusetts~10K0.81×
17Connecticut~6K0.81×
18North Dakota~1K0.81×
19South Dakota~1K0.80×
20Nebraska~3K0.79×
21North Carolina~20K0.78×
22Maine~2K0.74×
23Texas~50K0.72×
24Oregon~6K0.72×
25Alaska~1K0.71×
26Vermont<1K0.69×
27Indiana~9K0.67×
28Tennessee~9K0.65×
29Kansas~4K0.63×
30Missouri~7K0.61×
31Rhode Island~1K0.61×
32Wisconsin~7K0.59×
33Kentucky~5K0.58×
34West Virginia~2K0.58×
35California~50K0.56×
36Montana~1K0.55×
37Alabama~5K0.53×
38Hawaii~2K0.52×
39Arizona~8K0.51×
40New Hampshire~1K0.51×
41Michigan~10K0.50×
42New Mexico~2K0.50×
43South Carolina~5K0.49×
44Florida~20K0.48×
45Idaho~2K0.47×
46Mississippi~3K0.45×
47Oklahoma~4K0.44×
48Arkansas~3K0.44×
49Louisiana~4K0.42×
50Utah~3K0.41×
Fig. 06

Affinity by region

Affinity by region — Ethiopian Airlines, United States
0.41×1.00×6.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ethiopian Airlines audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ethiopian Airlines audience
#·InterestCategoryAffinity×
01South YemenTravel & Leisure192.78×
02Auvergne (region)Travel & Leisure189.20×
03Ethiopia national football teamSports173.33×
04Somali RegionTravel & Leisure165.58×
05SomalilandTravel & Leisure152.33×
06Somalia national football teamSports147.45×
07Tigrinya languagePolitics & Society143.36×
08Ethiopian cuisineFood & Beverages132.12×
09Puy-de-DômeTravel & Leisure124.92×
10Egyptian languagePolitics & Society111.30×
11SomaliaTravel & Leisure97.90×
12Aegean AirlinesTravel & Leisure88.99×
13Ghana national football teamSports88.67×
14South SudanTravel & Leisure86.28×
15Somali languagePolitics & Society82.79×
16Joy FM (Ghana)Music & Radio78.66×
17EritreaTravel & Leisure76.30×
18SudanTravel & Leisure39.51×
19MoroccoTravel & Leisure24.06×
20LionPets & Animals14.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ethiopian Airlines audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ethiopian Airlines audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.99×
Community OrientationOPEN1.60×
Urban LifestyleOPEN1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ethiopian Airlines audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.81×
Pet OwnershipJOY0.87×
DIY MentalityTHRILL0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Ethiopian Airlines's target market in United States?

Ethiopian Airlines's target market in United States covers an estimated 714,265 people, concentrated in Maryland and New York.

02

What is the gender split and age of Ethiopian Airlines customers?

47.2% of the Ethiopian Airlines audience are female, 52.8% are male, with an average age of 43.9 years.

03

Which brands do Ethiopian Airlines fans like most?

Ethiopian Airlines fans show strongest brand affinity for Ethiopian cuisine (132.12×), Ethiopia national football team (173.33×), and South Yemen (192.78×) over the country average.

04

Where do Ethiopian Airlines fans live in United States?

Ethiopian Airlines fans in United States are most concentrated in Maryland (reach ~80K), New York (reach ~70K), and Virginia (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Ethiopian Airlines fans also like?

Beyond Ethiopian Airlines itself, the audience over-indexes on Ethiopia national football team (173.33×), South Yemen (192.78×), Somalia (97.9×), and Tigrinya language (143.36×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Ethiopian Airlines. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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