Ethiopian Airlines Audience in United States

Ethiopian Airlines logo

Ethiopian Airlines has an estimated audience of 730,611 people in United States. 47.2% are female, 52.8% are male, average age 43.9. Top regions: Maryland, New York, Virginia. Top brand affinities: Ethiopian cuisine, Ethiopia national football team, South Yemen, Somalia, Tigrinya language.

The average Ethiopian Airlines fan in United States is 43.9 years old, balanced, and lives primarily in Maryland. The audience is concentrated in Maryland, New York, Virginia. Top brand affinities include Ethiopian cuisine, Ethiopia national football team, South Yemen, with strongest over-indexing on Ethiopian cuisine (132.12× the country average). Demographically, the Ethiopian Airlines audience skews balanced with an average age of 43.9, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand · Subtype: Airline

Demographics of Ethiopian Airlines fans

Demographic split for Ethiopian Airlines audience in United States
MetricValue
Female47.2%
Male52.8%
Average age43.9
Estimated audience size730,611

Audience persona

The typical Ethiopian Airlines fan in United States is balanced, around 43.9 years old, with strong Risk Appetite tendencies and a notable affinity for Ethiopian cuisine.

Top regions in United States

Top regions ranked by reach for Ethiopian Airlines in United States
RegionReachAffinity
Maryland74,8585.96×
New York68,3761.67×
Virginia53,6423.01×
Georgia51,1392.27×
California48,0010.6×
Texas47,3320.75×
New Jersey34,7311.87×
Minnesota27,4812.63×
Illinois25,3001.04×
Florida23,5630.48×
Pennsylvania23,1440.94×
Ohio19,4210.86×
Washington18,4721.26×
North Carolina17,0120.77×
Washington, District of Columbia13,9656.36×
Colorado12,1331.05×
Massachusetts11,5560.8×
Michigan9,8100.51×
Tennessee9,5340.65×
Indiana8,3640.63×
Arizona7,4300.5×
Missouri7,2560.62×
Nevada6,5580.93×
Oregon6,2400.75×
Wisconsin5,9460.54×
Connecticut5,5780.76×
Alabama5,3680.53×
South Carolina5,1100.46×
Kentucky5,0300.55×
Iowa4,6600.77×
Louisiana3,5980.38×
Kansas3,4400.6×
Oklahoma3,1830.39×
Nebraska2,6470.72×
Delaware2,5681.27×
Utah2,3370.36×
Arkansas2,0510.34×
Mississippi1,8930.31×
Maine1,5910.61×
West Virginia1,5150.45×
New Mexico1,5030.41×
South Dakota1,3480.8×
Hawaii1,1710.37×
North Dakota1,1210.75×
Rhode Island1,1150.48×
Idaho1,0570.29×
New Hampshire9660.34×
Alaska8130.52×
Vermont7010.55×
Montana5330.26×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ethiopian Airlines audience
BrandAffinityCategory
Ethiopian cuisine132.12×Food & Beverages
Ethiopia national football team173.33×Sports
South Yemen192.78×Travel & Leisure
Somalia97.9×Travel & Leisure
Tigrinya language143.36×Politics & Society
Somali Region165.58×Travel & Leisure
South Sudan86.28×Travel & Leisure
Somaliland152.33×Travel & Leisure
Egyptian language111.3×Politics & Society
Somalia national football team147.45×Sports
Eritrea76.3×Travel & Leisure
Auvergne (region)189.2×Travel & Leisure
Somali language82.79×Politics & Society
Sudan39.51×Travel & Leisure
Aegean Airlines88.99×Travel & Leisure
Morocco24.06×Travel & Leisure
Lion14.75×Pets & Animals
Ghana national football team88.67×Sports
Puy-de-Dôme124.92×Travel & Leisure
Joy FM (Ghana)78.66×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ethiopian Airlines audience
TraitClusterScore
Risk AppetiteTHRILL2.9
Luxury OrientationPREMIUM2.02
TravellingTHRILL1.94
Quality AwarenessPREMIUM1.94
Urban LifestyleOPEN1.56
SpiritualityBALANCE1.51

Worldwide distribution

Worldwide audience distribution share by country for Ethiopian Airlines
CountryShare
Ethiopia12.2%
United States8.7%
China8.0%

See Ethiopian Airlines audiences in other countries

More Airline audiences in United States

Frequently asked questions

How many fans does Ethiopian Airlines have in United States?

Ethiopian Airlines has an estimated audience of 730,611 people in United States, concentrated in Maryland and New York.

What is the gender split and age of Ethiopian Airlines fans?

47.2% of Ethiopian Airlines fans are female, 52.8% are male, with an average age of 43.9 years.

Which brands do Ethiopian Airlines fans like most?

Ethiopian Airlines fans show strongest brand affinity for Ethiopian cuisine (132.12×), Ethiopia national football team (173.33×), and South Yemen (192.78×) over the country average.

Where do Ethiopian Airlines fans live in United States?

Ethiopian Airlines fans in United States are most concentrated in Maryland (reach 74,858), New York (reach 68,376), and Virginia (reach 53,642). These three regions account for the largest share of the active audience.

What other brands do Ethiopian Airlines fans also like?

Beyond Ethiopian Airlines itself, the audience over-indexes on Ethiopia national football team (173.33×), South Yemen (192.78×), Somalia (97.9×), and Tigrinya language (143.36×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ethiopian Airlines. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.