South Sudan Audience in United States

South Sudan has an estimated audience of 787,498 people in United States. 52.7% are female, 47.3% are male, average age 41.9. Top regions: California, California, Texas. Top brand affinities: Google News, Capital One, Indeed.com, Google Maps, Ethiopian Airlines.

The average South Sudan fan in United States is 41.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, California, Texas. Top brand affinities include Google News, Capital One, Indeed.com, with strongest over-indexing on Google News (32.49× the country average). Demographically, the South Sudan audience skews balanced with an average age of 41.9, and over-indexes on personality traits such as Risk Appetite, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Country

Demographics of South Sudan fans

Demographic split for South Sudan audience in United States
MetricValue
Female52.7%
Male47.3%
Average age41.9
Estimated audience size787,498

Audience persona

The typical South Sudan fan in United States is balanced, around 41.9 years old, with strong Risk Appetite tendencies and a notable affinity for Google News.

Top regions in United States

Top regions ranked by reach for South Sudan in United States
RegionReachAffinity
California93,8511.08×
California92,3231.07×
Texas71,3271.05×
Texas70,3831.04×
New York54,8211.25×
New York54,4741.24×
Florida50,0350.94×
Florida49,9180.94×
Illinois27,5681.05×
Illinois27,1041.03×
Georgia26,6921.1×
North Carolina26,6281.12×
Georgia26,1911.08×
North Carolina25,9641.1×
Virginia25,4161.32×
Pennsylvania25,1890.95×
Virginia25,1381.31×
Pennsylvania25,1250.95×
Ohio23,2990.96×
Ohio23,0800.95×
New Jersey22,2911.11×
New Jersey21,9971.1×
Massachusetts20,1611.3×
Massachusetts19,6351.27×
Michigan19,2760.94×
Michigan19,2390.93×
Washington18,1631.15×
Washington17,6701.12×
Maryland17,1641.27×
Maryland16,7081.23×
Tennessee15,6350.99×
Minnesota15,6091.38×
Arizona15,4480.96×
Minnesota15,4121.37×
Tennessee15,2100.96×
Arizona14,7050.91×
Indiana12,6530.88×
Indiana12,5140.87×
Colorado12,3180.99×
Missouri12,2390.96×
Colorado12,1060.98×
Missouri11,8940.94×
South Carolina10,4100.88×
Wisconsin10,2070.86×
South Carolina10,1420.86×
Wisconsin9,7620.82×
Alabama9,2050.84×
Oregon9,0391×
Connecticut9,0101.14×
Louisiana8,6800.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for South Sudan audience
BrandAffinityCategory
Google News32.49×News
Capital One16.67×Business & Career
Indeed.com15.41×Business & Career
Google Maps11.98×Internet & Social Media
Ethiopian Airlines93.76×Travel & Leisure
CarGurus13.51×Cars & Mobility
Diane Keaton12.74×Movies & TV
Autism Awareness19.03×Health
Khan Academy16.47×Business & Career
Billy Bob Thornton16.83×Movies & TV
Diabetes mellitus awareness12.48×Health
DeviantArt13.1×Internet & Social Media
Enterprise Rent-A-Car11.23×Cars & Mobility
Tunisia55.9×Travel & Leisure
Algeria50×Travel & Leisure
Al Jazeera51.85×Movies & TV
ICloud15.48×Technology & Electronics
Circle K11.49×Shopping
Albert Einstein22.43×Technology & Electronics
AccuWeather10.46×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by South Sudan audience
TraitClusterScore
Risk AppetiteTHRILL1.74
PatriotismCONSERVATISM1.66
SpiritualityBALANCE1.56
Urban LifestyleOPEN1.46
Community OrientationOPEN1.41
Early Adopter MentalityPOWER1.37

Worldwide distribution

Worldwide audience distribution share by country for South Sudan
CountryShare
Saudi Arabia11.7%
Egypt10.3%
Ethiopia9.8%

See South Sudan audiences in other countries

More Country audiences in United States

Frequently asked questions

How many fans does South Sudan have in United States?

South Sudan has an estimated audience of 787,498 people in United States, concentrated in California and California.

What is the gender split and age of South Sudan fans?

52.7% of South Sudan fans are female, 47.3% are male, with an average age of 41.9 years.

Which brands do South Sudan fans like most?

South Sudan fans show strongest brand affinity for Google News (32.49×), Capital One (16.67×), and Indeed.com (15.41×) over the country average.

Where do South Sudan fans live in United States?

South Sudan fans in United States are most concentrated in California (reach 93,851), California (reach 92,323), and Texas (reach 71,327). These three regions account for the largest share of the active audience.

What other brands do South Sudan fans also like?

Beyond South Sudan itself, the audience over-indexes on Capital One (16.67×), Indeed.com (15.41×), Google Maps (11.98×), and Ethiopian Airlines (93.76×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for South Sudan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.