South Sudan Audience in United States

South Sudan logo

South Sudan has an estimated audience of 787,498 people in United States. 52.7% are female, 47.3% are male, average age 41.9. Top regions: California, California, Texas. Top brand affinities: Governor of Michigan, Jeep Wagoneer, Hibachi, El Paso County, Colorado, Wok.

The average South Sudan fan in United States is 41.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, California, Texas. Top brand affinities include Governor of Michigan, Jeep Wagoneer, Hibachi, with strongest over-indexing on Governor of Michigan (14.89× the country average). Demographically, the South Sudan audience skews balanced with an average age of 41.9, and over-indexes on personality traits such as Risk Appetite, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Country

Demographics of South Sudan fans

Demographic split for South Sudan audience in United States
MetricValue
Female52.7%
Male47.3%
Average age41.9
Estimated audience size787,498

Audience persona

The typical South Sudan fan in United States is balanced, around 41.9 years old, with strong Risk Appetite tendencies and a notable affinity for Governor of Michigan.

Top regions in United States

Top regions ranked by reach for South Sudan in United States
RegionReachAffinity
California93,8511.08×
California92,3231.07×
Texas71,3271.05×
Texas70,3831.04×
New York54,8211.25×
New York54,4741.24×
Florida50,0350.94×
Florida49,9180.94×
Illinois27,5681.05×
Illinois27,1041.03×
Georgia26,6921.1×
North Carolina26,6281.12×
Georgia26,1911.08×
North Carolina25,9641.1×
Virginia25,4161.32×
Pennsylvania25,1890.95×
Virginia25,1381.31×
Pennsylvania25,1250.95×
Ohio23,2990.96×
Ohio23,0800.95×
New Jersey22,2911.11×
New Jersey21,9971.1×
Massachusetts20,1611.3×
Massachusetts19,6351.27×
Michigan19,2760.94×
Michigan19,2390.93×
Washington18,1631.15×
Washington17,6701.12×
Maryland17,1641.27×
Maryland16,7081.23×
Tennessee15,6350.99×
Minnesota15,6091.38×
Arizona15,4480.96×
Minnesota15,4121.37×
Tennessee15,2100.96×
Arizona14,7050.91×
Indiana12,6530.88×
Indiana12,5140.87×
Colorado12,3180.99×
Missouri12,2390.96×
Colorado12,1060.98×
Missouri11,8940.94×
South Carolina10,4100.88×
Wisconsin10,2070.86×
South Carolina10,1420.86×
Wisconsin9,7620.82×
Alabama9,2050.84×
Oregon9,0391×
Connecticut9,0101.14×
Louisiana8,6800.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for South Sudan audience
BrandAffinityCategory
Governor of Michigan14.89×Politics & Society
Jeep Wagoneer11.18×Cars & Mobility
Hibachi12.64×Food & Beverages
El Paso County, Colorado20.27×Travel & Leisure
Wok9.61×Food & Beverages
Goop7.75×Internet & Social Media
Fairy godmother10.76×Literature
headspace13.29×Health
Google Home9.02×Technology & Electronics
Goma24.12×Travel & Leisure
Cherish (group)14.54×Music & Radio
Ira Glass22.43×Music & Radio
Grace Slick10.62×Music & Radio
Laneige6.35×Beauty & Wellness
TV Fanatic12.33×Movies & TV
La Opinión8.23×News
Grinch4.33×Movies & TV
South Yorkshire15.37×Travel & Leisure
Canino26.76×Travel & Leisure
Vocal harmony4.09×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by South Sudan audience
TraitClusterScore
Risk AppetiteTHRILL1.74
PatriotismCONSERVATISM1.66
SpiritualityBALANCE1.56
Urban LifestyleOPEN1.46
Community OrientationOPEN1.41
Early Adopter MentalityPOWER1.37

Worldwide distribution

Worldwide audience distribution share by country for South Sudan
CountryShare
Saudi Arabia11.7%
Egypt10.3%
Ethiopia9.8%

See South Sudan audiences in other countries

More Country audiences in United States

Frequently asked questions

How many fans does South Sudan have in United States?

South Sudan has an estimated audience of 787,498 people in United States, concentrated in California and California.

What is the gender split and age of South Sudan fans?

52.7% of South Sudan fans are female, 47.3% are male, with an average age of 41.9 years.

Which brands do South Sudan fans like most?

South Sudan fans show strongest brand affinity for Governor of Michigan (14.89×), Jeep Wagoneer (11.18×), and Hibachi (12.64×) over the country average.

Where do South Sudan fans live in United States?

South Sudan fans in United States are most concentrated in California (reach 93,851), California (reach 92,323), and Texas (reach 71,327). These three regions account for the largest share of the active audience.

What other brands do South Sudan fans also like?

Beyond South Sudan itself, the audience over-indexes on Jeep Wagoneer (11.18×), Hibachi (12.64×), El Paso County, Colorado (20.27×), and Wok (9.61×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for South Sudan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.