Rascasse Audience Intelligence

South Sudan Audience in United States

A data profile of the people who buy, follow and care about South Sudan in United States — modelled from more than twelve digital signal sources. South Sudan has an estimated audience of 787,498 people in United States.

#166among Country in United States#2608among POI in United States#2106in Travel & Leisure

The average South Sudan fan in United States is 41.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Ethiopian Airlines, Tunisia, Al Jazeera, with strongest over-indexing on Ethiopian Airlines (86.28× the country average).

Demographically, the South Sudan audience skews balanced with an average age of 41.9, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical South Sudan fan in United States is balanced, around 41.9 years old, with strong Patriotism tendencies and a notable affinity for Ethiopian Airlines.

Category: Travel & Leisure · Type: POI · Subtype: Country

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the South Sudan profile in United States.

Audience size
787K
in United States
Gender
52.7%♀
47.3% male
Age
41.9
average years
Country rank
#27741
POI in United States
Fig. 01

Search interest · 12-month trend

+28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of South Sudan fans

52.7% are female, 47.3% are male, average age 41.9.

Fig. 02

Gender split

52.7%
Female
47.3%
Male
Demographic split for South Sudan audience in United States
MetricValue
Female52.7%
Male47.3%
Average age41.9
Estimated audience size787,498
Fig. 03

Age distribution

Ø 41.9
average years
Age distribution of the South Sudan audience in United States
Age bracketShare%
16-1916%
20-2916%
30-3919%
40-4919%
50+29%
Fig. 04

Worldwide distribution

7.1%

of the worldwide South Sudan audience comes from United States.

Worldwide audience distribution share by country for South Sudan
CountryShare
Saudi Arabia11.7%
Egypt10.3%
Ethiopia9.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the South Sudan audience in United States is strongest.

Fig. 05

Top regions by affinity

South Sudan fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~5K2.15×
02Nebraska~6K1.63×
03Minnesota~20K1.34×
04Virginia~20K1.28×
05Maryland~20K1.26×
06Iowa~8K1.26×
07Massachusetts~20K1.23×
08South Dakota~2K1.22×
09New York~50K1.18×
10North Dakota~2K1.17×
11Georgia~30K1.15×
12Washington~20K1.15×
13Texas~80K1.13×
14Connecticut~9K1.13×
15Maine~3K1.13×
16Alaska~2K1.12×
17Illinois~30K1.08×
18New Jersey~20K1.06×
19North Carolina~20K1.05×
20New Hampshire~3K1.05×
21Rhode Island~3K1.03×
22California~90K1.02×
23Utah~7K1.02×
24Pennsylvania~30K1.01×
25Vermont~1K1.01×
26Kentucky~10K1.00×
27Tennessee~20K0.98×
28Indiana~10K0.98×
29Colorado~10K0.97×
30Missouri~10K0.96×
31Oregon~9K0.96×
32Kansas~6K0.96×
33South Carolina~10K0.95×
34Ohio~20K0.94×
35Hawaii~3K0.94×
36Arizona~10K0.93×
37Florida~50K0.92×
38Michigan~20K0.92×
39Wisconsin~10K0.92×
40Delaware~2K0.89×
41Louisiana~9K0.87×
42Nevada~7K0.87×
43Idaho~3K0.85×
44Montana~2K0.85×
45Alabama~9K0.83×
46Oklahoma~7K0.83×
47Arkansas~5K0.82×
48West Virginia~3K0.82×
49Mississippi~5K0.79×
50New Mexico~3K0.77×
Fig. 06

Affinity by region

Affinity by region — South Sudan, United States
0.77×1.00×2.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the South Sudan audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for South Sudan audience
#·InterestCategoryAffinity×
01Ethiopian AirlinesTravel & Leisure86.28×
02Al ArabiyaMovies & TV61.46×
03TunisiaTravel & Leisure55.34×
04Al JazeeraMovies & TV43.78×
05HurghadaTravel & Leisure40.22×
06MDGTechnology & Electronics39.11×
07AlgeriaTravel & Leisure39.09×
08Médecins Sans FrontièresPolitics & Society34.24×
09Mohamed SalahSports32.46×
10Arabic coffeeFood & Beverages28.49×
11God in IslamPolitics & Society27.88×
12NileTravel & Leisure27.67×
13OmanTravel & Leisure19.62×
14CairoTravel & Leisure19.01×
15Arab cuisineFood & Beverages16.38×
16Red SeaTravel & Leisure14.34×
17North KoreaTravel & Leisure13.56×
18LebanonTravel & Leisure9.15×
19United NationsPolitics & Society5.48×
20Mediterranean SeaTravel & Leisure4.19×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the South Sudan audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by South Sudan audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.14×
SpiritualityBALANCE2.23×
Community OrientationOPEN1.84×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by South Sudan audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.58×
Design AffinityPREMIUM0.78×
ExtroversionTHRILL0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does South Sudan have in United States?

South Sudan has an estimated audience of 787,498 people in United States, concentrated in California and Texas.

02

What is the gender split and age of South Sudan fans?

52.7% of South Sudan fans are female, 47.3% are male, with an average age of 41.9 years.

03

Which brands do South Sudan fans like most?

South Sudan fans show strongest brand affinity for Ethiopian Airlines (86.28×), Tunisia (55.34×), and Al Jazeera (43.78×) over the country average.

04

Where do South Sudan fans live in United States?

South Sudan fans in United States are most concentrated in California (reach ~90K), Texas (reach ~80K), and New York (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do South Sudan fans also like?

Beyond South Sudan itself, the audience over-indexes on Tunisia (55.34×), Al Jazeera (43.78×), Arabic coffee (28.49×), and Algeria (39.09×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Country audiences in United States

See South Sudan audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for South Sudan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →