Rascasse Audience Intelligence

Mohamed Salah Audience in United States

A data profile of the people who buy, follow and care about Mohamed Salah in United States — modelled from more than twelve digital signal sources. Mohamed Salah has an estimated audience of 1,162,636 people in United States.

#132among Soccer in United States#4588among Person in United States#1974in Sports

The average Mohamed Salah fan in United States is 32.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include New Cairo, FIFA World Cup 2026, Gulf Arabic, with strongest over-indexing on New Cairo (237.57× the country average).

Demographically, the Mohamed Salah audience skews more male with an average age of 32.5, and over-indexes on personality traits such as Tradition, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mohamed Salah fan in United States is more male, around 32.5 years old, with strong Tradition tendencies and a notable affinity for New Cairo.

Category: Sports · Type: Person · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mohamed Salah profile in United States.

Audience size
1.2M
in United States
Gender
32.4%♀
67.6% male
Age
32.5
average years
Country rank
#21332
Person in United States
Fig. 01

Search interest · 12-month trend

+90%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mohamed Salah fans

32.4% are female, 67.6% are male, average age 32.5.

Fig. 02

Gender split

32.4%
Female
67.6%
Male
Demographic split for Mohamed Salah audience in United States
MetricValue
Female32.4%
Male67.6%
Average age32.5
Estimated audience size1,162,636
Fig. 03

Age distribution

Ø 32.5
average years
Age distribution of the Mohamed Salah audience in United States
Age bracketShare%
16-1937%
20-2923%
30-3917%
40-4913%
50+10%
Fig. 04

Worldwide distribution

7.3%

of the worldwide Mohamed Salah audience comes from United States.

Worldwide audience distribution share by country for Mohamed Salah
CountryShare
United Kingdom10.1%
United States7.3%
Germany5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mohamed Salah audience in United States is strongest.

Fig. 05

Top regions by affinity

Mohamed Salah fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~50K2.17×
02Maryland~30K1.84×
03Virginia~40K1.81×
04New York~100K1.79×
05Washington, District of Columbia~5K1.77×
06Massachusetts~30K1.63×
07California~200K1.52×
08Washington~30K1.48×
09Connecticut~10K1.44×
10Florida~90K1.42×
11Texas~100K1.40×
12Illinois~40K1.34×
13Georgia~40K1.31×
14Minnesota~20K1.27×
15North Carolina~30K1.16×
16Pennsylvania~40K1.10×
17Rhode Island~3K1.09×
18Delaware~3K1.08×
19Oregon~10K1.00×
20Michigan~20K0.99×
21Ohio~30K0.93×
22Nevada~8K0.91×
23Vermont~2K0.91×
24New Hampshire~3K0.90×
25Tennessee~20K0.89×
26Arizona~20K0.88×
27Colorado~10K0.88×
28Maine~3K0.87×
29Indiana~20K0.86×
30Kansas~7K0.86×
31Kentucky~10K0.85×
32Nebraska~4K0.85×
33South Carolina~10K0.83×
34Utah~7K0.82×
35Missouri~10K0.81×
36Iowa~6K0.80×
37Louisiana~10K0.77×
38New Mexico~4K0.74×
39North Dakota~1K0.74×
40Oklahoma~8K0.73×
41Wisconsin~10K0.72×
42South Dakota~2K0.72×
43Alaska~1K0.69×
44Arkansas~5K0.68×
45Idaho~3K0.67×
46Hawaii~3K0.64×
47Alabama~8K0.61×
48West Virginia~3K0.61×
49Montana~2K0.61×
50Mississippi~4K0.55×
Fig. 06

Affinity by region

Affinity by region — Mohamed Salah, United States
0.55×1.00×2.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mohamed Salah audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mohamed Salah audience
#·InterestCategoryAffinity×
01New CairoTravel & Leisure237.57×
02Northern coast of EgyptTravel & Leisure208.70×
03Egypt national football teamSports173.68×
04FilGoalSports155.47×
05Sadio ManéSports122.24×
06Al Ahly SCSports118.51×
07AnfieldSports94.25×
08Zamalek SCSports89.47×
09Zinedine ZidaneSports84.82×
10Gulf ArabicTravel & Leisure82.03×
11Luka ModrićSports76.18×
12Antoine GriezmannSports76.07×
13Varieties of ArabicPolitics & Society72.15×
14Kevin De BruyneSports70.74×
15Arabic pop musicMusic & Radio56.11×
16Ligue 1Sports46.02×
17FIFA Club World CupSports38.16×
18OrangeTechnology & Electronics38.09×
19FIFA World Cup 2026Sports12.03×
20FIFA World CupSports9.97×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mohamed Salah audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mohamed Salah audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM3.09×
PatriotismCONSERVATISM2.75×
Design AffinityPREMIUM2.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mohamed Salah audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.63×
CreativityOPEN0.67×
DIY MentalityTHRILL0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mohamed Salah have in United States?

Mohamed Salah has an estimated audience of 1,162,636 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Mohamed Salah fans?

32.4% of Mohamed Salah fans are female, 67.6% are male, with an average age of 32.5 years.

03

Which brands do Mohamed Salah fans like most?

Mohamed Salah fans show strongest brand affinity for New Cairo (237.57×), FIFA World Cup 2026 (12.03×), and Gulf Arabic (82.03×) over the country average.

04

Where do Mohamed Salah fans live in United States?

Mohamed Salah fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Mohamed Salah fans also like?

Beyond Mohamed Salah itself, the audience over-indexes on FIFA World Cup 2026 (12.03×), Gulf Arabic (82.03×), Northern coast of Egypt (208.7×), and Egypt national football team (173.68×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Mohamed Salah. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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