Rascasse Audience Intelligence

Orange Target Market in United States

A data profile of the people who buy, follow and care about Orange in United States — modelled from more than twelve digital signal sources. Orange has an estimated audience of 3,120,716 people in United States.

#11among Mobile phone operator in United States#1023among Brand in United States#393in Technology & Electronics

The average Orange fan in United States is 35.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Orange (fruit), Trader Joe's, Whole Foods Market, with strongest over-indexing on Orange (fruit) (6.45× the country average).

Demographically, the Orange audience skews more female with an average age of 35.1, and over-indexes on personality traits such as Urban Lifestyle, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Orange fan in United States is more female, around 35.1 years old, with strong Urban Lifestyle tendencies and a notable affinity for Orange (fruit).

Category: Technology & Electronics · Type: Brand · Subtype: Mobile phone operator

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Orange profile in United States.

Audience size
3.1M
in United States
Gender
58.3%♀
41.7% male
Age
35.1
average years
Country rank
#9971
Brand in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Orange

58.3% are female, 41.7% are male, average age 35.1.

Fig. 02

Gender split

58.3%
Female
41.7%
Male
Demographic split for Orange audience in United States
MetricValue
Female58.3%
Male41.7%
Average age35.1
Estimated audience size3,120,716
Fig. 03

Age distribution

Ø 35.1
average years
Age distribution of the Orange audience in United States
Age bracketShare%
16-1929%
20-2923%
30-3918%
40-4915%
50+14%
Fig. 04

Worldwide distribution

9.4%

of the worldwide Orange audience comes from United States.

Worldwide audience distribution share by country for Orange
CountryShare
France38.7%
Spain14.9%
United States9.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Orange audience in United States is strongest.

Fig. 05

Top regions by affinity

Orange customers by region in United States
#RegionReachAffinity×
01Connecticut~40K1.42×
02California~500K1.41×
03Louisiana~50K1.29×
04New Jersey~100K1.26×
05Alabama~50K1.25×
06Maryland~70K1.23×
07Arizona~80K1.21×
08Virginia~90K1.17×
09Florida~200K1.14×
10Texas~300K1.13×
11Alaska~8K1.13×
12New York~200K1.12×
13Washington, District of Columbia~10K1.09×
14Georgia~100K1.08×
15Ohio~100K1.06×
16Indiana~60K1.03×
17Utah~30K1.03×
18Massachusetts~60K1.02×
19Mississippi~30K1.02×
20North Carolina~90K1.01×
21Washington~60K1.01×
22Oklahoma~30K1.01×
23Illinois~100K0.99×
24Michigan~80K0.98×
25Missouri~50K0.98×
26Kentucky~40K0.97×
27Hawaii~10K0.97×
28Vermont~5K0.97×
29Pennsylvania~100K0.96×
30Tennessee~60K0.96×
31Oregon~30K0.96×
32Nevada~30K0.95×
33Arkansas~20K0.95×
34Kansas~20K0.93×
35Nebraska~10K0.93×
36North Dakota~6K0.90×
37South Carolina~40K0.89×
38Minnesota~40K0.89×
39Iowa~20K0.89×
40Idaho~10K0.89×
41West Virginia~10K0.89×
42Delaware~8K0.88×
43Colorado~40K0.87×
44Wisconsin~40K0.87×
45New Hampshire~10K0.87×
46Rhode Island~8K0.85×
47South Dakota~6K0.85×
48Maine~9K0.83×
49New Mexico~10K0.82×
50Montana~7K0.77×
Fig. 06

Affinity by region

Affinity by region — Orange, United States
0.77×1.00×1.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Orange audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Orange audience
#·InterestCategoryAffinity×
01Orange (fruit)Food & Beverages6.45×
02Flavored liquorFood & Beverages4.70×
03Tops Friendly MarketsShopping4.61×
04GoldfishPets & Animals3.28×
05Orange juiceFood & Beverages2.93×
06Fred MeyerShopping2.89×
07CitrusFood & Beverages2.56×
08Whole grainFood & Beverages2.38×
09AlbertsonsShopping1.93×
10Trader Joe'sShopping1.91×
11WegmansShopping1.75×
12YogurtFood & Beverages1.67×
13Whole Foods MarketShopping1.58×
14LemonFood & Beverages1.58×
15LongHorn SteakhouseFood & Beverages1.57×
16Texas RoadhouseFood & Beverages1.56×
17ProbioticHealth1.52×
18Gummi candyFood & Beverages1.52×
19Edible mushroomFood & Beverages1.51×
20Foundation (cosmetics)Beauty & Wellness1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Orange audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Orange audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN2.12×
ExtroversionTHRILL1.26×
Price SensitivityPREMIUM1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Orange audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.43×
Community OrientationOPEN0.50×
Social Media UsageJOY0.58×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Orange's target market in United States?

Orange's target market in United States covers an estimated 3,120,716 people, concentrated in California and Texas.

02

What is the gender split and age of Orange customers?

58.3% of the Orange audience are female, 41.7% are male, with an average age of 35.1 years.

03

Which brands do Orange fans like most?

Orange fans show strongest brand affinity for Orange (fruit) (6.45×), Trader Joe's (1.91×), and Whole Foods Market (1.58×) over the country average.

04

Where do Orange fans live in United States?

Orange fans in United States are most concentrated in California (reach ~500K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Orange fans also like?

Beyond Orange itself, the audience over-indexes on Trader Joe's (1.91×), Whole Foods Market (1.58×), Texas Roadhouse (1.56×), and Fred Meyer (2.89×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Mobile phone operator audiences in United States

See Orange audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Orange. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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