Orange Audience in United States

Orange logo

Orange has an estimated audience of 3,105,145 people in United States. 58.3% are female, 41.7% are male, average age 35.1. Top regions: California, Texas, Florida. Top brand affinities: Orange (fruit), Whole Foods Market, Texas Roadhouse, Fred Meyer, LongHorn Steakhouse.

The average Orange fan in United States is 35.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Orange (fruit), Whole Foods Market, Texas Roadhouse, with strongest over-indexing on Orange (fruit) (6.45× the country average). Demographically, the Orange audience skews more female with an average age of 35.1, and over-indexes on personality traits such as Luxury Orientation, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand · Subtype: Mobile phone operator

Demographics of Orange fans

Demographic split for Orange audience in United States
MetricValue
Female58.3%
Male41.7%
Average age35.1
Estimated audience size3,105,145

Audience persona

The typical Orange fan in United States is more female, around 35.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Orange (fruit).

Top regions in United States

Top regions ranked by reach for Orange in United States
RegionReachAffinity
California490,2201.44×
Texas312,0661.17×
Florida249,4611.19×
New York205,1931.18×
Illinois108,1681.05×
Georgia105,9831.11×
Ohio103,0341.08×
Pennsylvania102,3880.98×
New Jersey98,9131.25×
North Carolina97,4361.04×
Virginia90,9061.2×
Michigan82,9771.02×
Arizona79,1941.25×
Maryland67,0621.26×
Washington66,3571.07×
Massachusetts63,0621.03×
Tennessee61,1910.98×
Indiana59,5691.05×
Alabama54,7561.26×
Missouri49,4890.99×
Louisiana47,4661.19×
Colorado43,8890.9×
South Carolina41,5390.89×
Wisconsin41,3460.89×
Connecticut41,1211.32×
Minnesota40,8420.92×
Kentucky37,1800.96×
Oregon35,5371×
Oklahoma35,0781.02×
Nevada29,1130.97×
Utah28,7301.03×
Mississippi25,4000.99×
Arkansas23,9820.94×
Iowa22,2850.87×
Kansas21,7900.89×
Nebraska14,1410.91×
Idaho13,5840.87×
Hawaii12,8750.96×
New Mexico12,4500.8×
West Virginia12,2410.85×
Washington, District of Columbia10,3271.11×
New Hampshire10,1380.83×
Maine8,8000.79×
Rhode Island8,2030.83×
Delaware7,2450.85×
Alaska7,0411.06×
Montana6,2760.73×
South Dakota5,5480.77×
North Dakota5,3810.84×
Vermont4,9730.91×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Orange audience
BrandAffinityCategory
Orange (fruit)6.45×Food & Beverages
Whole Foods Market1.58×Shopping
Texas Roadhouse1.56×Food & Beverages
Fred Meyer2.89×Shopping
LongHorn Steakhouse1.57×Food & Beverages
Wegmans1.75×Shopping
Goldfish3.28×Pets & Animals
Albertsons1.93×Shopping
Citrus2.56×Food & Beverages
Lemon1.58×Food & Beverages
Yogurt1.67×Food & Beverages
Flavored liquor4.7×Food & Beverages
Probiotic1.52×Health
Tops Friendly Markets4.61×Shopping
Foundation (cosmetics)1.5×Beauty & Wellness
Whole grain2.38×Food & Beverages
Edible mushroom1.51×Food & Beverages
Orange juice2.93×Food & Beverages
Gummi candy1.52×Food & Beverages
Concealer1.5×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Orange audience
TraitClusterScore
Luxury OrientationPREMIUM3.09
TravellingTHRILL1.7
Quality AwarenessPREMIUM1.6
Urban LifestyleOPEN1.52
Design AffinityPREMIUM1.33
Convenience OrientationPREMIUM1.32

Worldwide distribution

Worldwide audience distribution share by country for Orange
CountryShare
France40.4%
Spain15.9%
United States9.8%

See Orange audiences in other countries

More Mobile phone operator audiences in United States

Frequently asked questions

How many fans does Orange have in United States?

Orange has an estimated audience of 3,105,145 people in United States, concentrated in California and Texas.

What is the gender split and age of Orange fans?

58.3% of Orange fans are female, 41.7% are male, with an average age of 35.1 years.

Which brands do Orange fans like most?

Orange fans show strongest brand affinity for Orange (fruit) (6.45×), Whole Foods Market (1.58×), and Texas Roadhouse (1.56×) over the country average.

Where do Orange fans live in United States?

Orange fans in United States are most concentrated in California (reach 490,220), Texas (reach 312,066), and Florida (reach 249,461). These three regions account for the largest share of the active audience.

What other brands do Orange fans also like?

Beyond Orange itself, the audience over-indexes on Whole Foods Market (1.58×), Texas Roadhouse (1.56×), Fred Meyer (2.89×), and LongHorn Steakhouse (1.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Orange. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.