Orange (fruit) Audience in United States
Orange (fruit) has an estimated audience of 7,540,538 people in United States. 63.9% are female, 36.1% are male, average age 40.1. Top regions: California, Texas, Florida. Top brand affinities: Capital One, Google Maps, Indeed.com, Kia Sportage, Circle K.
The average Orange (fruit) fan in United States is 40.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Capital One, Google Maps, Indeed.com, with strongest over-indexing on Capital One (5.44× the country average). Demographically, the Orange (fruit) audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Healthy Lifestyle, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Fruit
Demographics of Orange (fruit) fans
| Metric | Value |
|---|---|
| Female | 63.9% |
| Male | 36.1% |
| Average age | 40.1 |
| Estimated audience size | 7,540,538 |
Audience persona
The typical Orange (fruit) fan in United States is more female, around 40.1 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Capital One.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 1,061,622 | 1.28× |
| Texas | 790,557 | 1.22× |
| Florida | 509,436 | 1× |
| New York | 461,555 | 1.1× |
| Pennsylvania | 282,929 | 1.11× |
| Georgia | 277,240 | 1.19× |
| Illinois | 272,570 | 1.09× |
| North Carolina | 265,590 | 1.17× |
| Ohio | 236,405 | 1.02× |
| Virginia | 202,183 | 1.1× |
| Michigan | 197,968 | 1× |
| New Jersey | 195,106 | 1.02× |
| Washington | 158,297 | 1.05× |
| Indiana | 153,831 | 1.12× |
| Massachusetts | 150,699 | 1.01× |
| Arizona | 147,412 | 0.96× |
| Maryland | 143,192 | 1.1× |
| Tennessee | 141,186 | 0.93× |
| Missouri | 125,426 | 1.03× |
| Minnesota | 114,792 | 1.06× |
| South Carolina | 113,506 | 1× |
| Wisconsin | 112,468 | 0.99× |
| Louisiana | 108,805 | 1.12× |
| Alabama | 106,920 | 1.01× |
| Kentucky | 100,672 | 1.06× |
| Oregon | 96,851 | 1.12× |
| Colorado | 96,486 | 0.81× |
| Oklahoma | 85,481 | 1.02× |
| Utah | 77,372 | 1.15× |
| Connecticut | 76,493 | 1.01× |
| Nevada | 73,263 | 1× |
| Mississippi | 68,409 | 1.1× |
| Kansas | 62,555 | 1.05× |
| Arkansas | 62,469 | 1.01× |
| Iowa | 60,767 | 0.98× |
| Nebraska | 40,665 | 1.08× |
| Hawaii | 39,498 | 1.22× |
| New Mexico | 35,938 | 0.95× |
| Idaho | 35,737 | 0.95× |
| West Virginia | 27,000 | 0.77× |
| Maine | 22,543 | 0.83× |
| New Hampshire | 22,432 | 0.75× |
| Rhode Island | 20,050 | 0.84× |
| Delaware | 18,757 | 0.9× |
| Washington, District of Columbia | 17,479 | 0.77× |
| South Dakota | 15,649 | 0.9× |
| Alaska | 15,044 | 0.93× |
| Montana | 13,897 | 0.66× |
| North Dakota | 13,544 | 0.87× |
| Wyoming | 11,285 | 1.01× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Capital One | 5.44× | Business & Career |
| Google Maps | 5.27× | Internet & Social Media |
| Indeed.com | 4.82× | Business & Career |
| Kia Sportage | 21.95× | Cars & Mobility |
| Circle K | 6.45× | Shopping |
| CarGurus | 4.87× | Cars & Mobility |
| Enterprise Rent-A-Car | 4.94× | Cars & Mobility |
| AccuWeather | 4.43× | Home & Garden |
| DeviantArt | 4.74× | Internet & Social Media |
| Houston Astros | 5.64× | Sports |
| Khan Academy | 5.19× | Business & Career |
| Beetlejuice | 2.96× | Movies & TV |
| Diane Keaton | 3.75× | Movies & TV |
| Google News | 3.54× | News |
| Bruce Willis | 4.24× | Movies & TV |
| Billy Bob Thornton | 5.02× | Movies & TV |
| Honda HR-V | 14.63× | Cars & Mobility |
| Aaron Rodgers | 3.64× | Sports |
| Dakota Johnson | 5.27× | Movies & TV |
| Kendra Scott | 5.74× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 2.02 |
| Sustainability | BALANCE | 1.3 |
| Price Sensitivity | PREMIUM | 1.28 |
| Design Affinity | PREMIUM | 1.24 |
| Early Adopter Mentality | POWER | 1.23 |
| Indulgence | JOY | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.3% |
| France | 6.7% |
| Thailand | 4.9% |
See Orange (fruit) audiences in other countries
More Fruit audiences in United States
- Pumpkin (16,161,069)
- Lemon (14,089,259)
- Grape (12,849,763)
- Strawberry (11,194,387)
- Berry (9,769,102)
Frequently asked questions
How many fans does Orange (fruit) have in United States?
Orange (fruit) has an estimated audience of 7,540,538 people in United States, concentrated in California and Texas.
What is the gender split and age of Orange (fruit) fans?
63.9% of Orange (fruit) fans are female, 36.1% are male, with an average age of 40.1 years.
Which brands do Orange (fruit) fans like most?
Orange (fruit) fans show strongest brand affinity for Capital One (5.44×), Google Maps (5.27×), and Indeed.com (4.82×) over the country average.
Where do Orange (fruit) fans live in United States?
Orange (fruit) fans in United States are most concentrated in California (reach 1,061,622), Texas (reach 790,557), and Florida (reach 509,436). These three regions account for the largest share of the active audience.
What other brands do Orange (fruit) fans also like?
Beyond Orange (fruit) itself, the audience over-indexes on Google Maps (5.27×), Indeed.com (4.82×), Kia Sportage (21.95×), and Circle K (6.45×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Orange (fruit). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.