Orange (fruit) Audience in United States

Orange (fruit) logo

Orange (fruit) has an estimated audience of 7,540,538 people in United States. 63.9% are female, 36.1% are male, average age 40.1. Top regions: California, Texas, Florida. Top brand affinities: Elsword, Ken Burns, Governor of Michigan, Goop, Bank account.

The average Orange (fruit) fan in United States is 40.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Elsword, Ken Burns, Governor of Michigan, with strongest over-indexing on Elsword (21.95× the country average). Demographically, the Orange (fruit) audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Healthy Lifestyle, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Fruit

Demographics of Orange (fruit) fans

Demographic split for Orange (fruit) audience in United States
MetricValue
Female63.9%
Male36.1%
Average age40.1
Estimated audience size7,540,538

Audience persona

The typical Orange (fruit) fan in United States is more female, around 40.1 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Elsword.

Top regions in United States

Top regions ranked by reach for Orange (fruit) in United States
RegionReachAffinity
California1,061,6221.28×
Texas790,5571.22×
Florida509,4361×
New York461,5551.1×
Pennsylvania282,9291.11×
Georgia277,2401.19×
Illinois272,5701.09×
North Carolina265,5901.17×
Ohio236,4051.02×
Virginia202,1831.1×
Michigan197,9681×
New Jersey195,1061.02×
Washington158,2971.05×
Indiana153,8311.12×
Massachusetts150,6991.01×
Arizona147,4120.96×
Maryland143,1921.1×
Tennessee141,1860.93×
Missouri125,4261.03×
Minnesota114,7921.06×
South Carolina113,5061×
Wisconsin112,4680.99×
Louisiana108,8051.12×
Alabama106,9201.01×
Kentucky100,6721.06×
Oregon96,8511.12×
Colorado96,4860.81×
Oklahoma85,4811.02×
Utah77,3721.15×
Connecticut76,4931.01×
Nevada73,2631×
Mississippi68,4091.1×
Kansas62,5551.05×
Arkansas62,4691.01×
Iowa60,7670.98×
Nebraska40,6651.08×
Hawaii39,4981.22×
New Mexico35,9380.95×
Idaho35,7370.95×
West Virginia27,0000.77×
Maine22,5430.83×
New Hampshire22,4320.75×
Rhode Island20,0500.84×
Delaware18,7570.9×
Washington, District of Columbia17,4790.77×
South Dakota15,6490.9×
Alaska15,0440.93×
Montana13,8970.66×
North Dakota13,5440.87×
Wyoming11,2851.01×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Orange (fruit) audience
BrandAffinityCategory
Elsword21.95×Games
Ken Burns6.1×Movies & TV
Governor of Michigan6.18×Politics & Society
Goop4.33×Internet & Social Media
Bank account1.96×Business & Career
Hibachi5.75×Food & Beverages
Grinch2.89×Movies & TV
Karbala6.45×Travel & Leisure
Unique Gifts1.5×Shopping
JDSU1.86×Business & Career
Wok3.86×Food & Beverages
Fairy godmother3.86×Literature
Jesse Plemons1.78×Movies & TV
headspace4.81×Health
Google Home3.27×Technology & Electronics
Mathcore3.98×Music & Radio
Cherish (group)5.37×Music & Radio
Birthday Gifts1.56×Kids & Family
Vocal harmony2.18×Music & Radio
Grace Slick3.94×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Orange (fruit) audience
TraitClusterScore
Healthy LifestyleBALANCE2.02
SustainabilityBALANCE1.3
Price SensitivityPREMIUM1.28
Design AffinityPREMIUM1.24
Early Adopter MentalityPOWER1.23
IndulgenceJOY1.22

Worldwide distribution

Worldwide audience distribution share by country for Orange (fruit)
CountryShare
United States16.3%
France6.7%
Thailand4.9%

See Orange (fruit) audiences in other countries

More Fruit audiences in United States

Frequently asked questions

How many fans does Orange (fruit) have in United States?

Orange (fruit) has an estimated audience of 7,540,538 people in United States, concentrated in California and Texas.

What is the gender split and age of Orange (fruit) fans?

63.9% of Orange (fruit) fans are female, 36.1% are male, with an average age of 40.1 years.

Which brands do Orange (fruit) fans like most?

Orange (fruit) fans show strongest brand affinity for Elsword (21.95×), Ken Burns (6.1×), and Governor of Michigan (6.18×) over the country average.

Where do Orange (fruit) fans live in United States?

Orange (fruit) fans in United States are most concentrated in California (reach 1,061,622), Texas (reach 790,557), and Florida (reach 509,436). These three regions account for the largest share of the active audience.

What other brands do Orange (fruit) fans also like?

Beyond Orange (fruit) itself, the audience over-indexes on Ken Burns (6.1×), Governor of Michigan (6.18×), Goop (4.33×), and Bank account (1.96×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Orange (fruit). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.