Rascasse Audience Intelligence

Orange (fruit) Audience in United States

A data profile of the people who buy, follow and care about Orange (fruit) in United States — modelled from more than twelve digital signal sources. Orange (fruit) has an estimated audience of 7,540,538 people in United States.

#8among Fruit in United States#2865among Topic in United States#354in Food & Beverages

The average Orange (fruit) fan in United States is 40.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Trader Joe's, Whole Foods Market, Texas Roadhouse, with strongest over-indexing on Trader Joe's (1.91× the country average).

Demographically, the Orange (fruit) audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Pet Ownership, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Orange (fruit) fan in United States is more female, around 40.1 years old, with strong Pet Ownership tendencies and a notable affinity for Trader Joe's.

Category: Food & Beverages · Type: Topic · Subtype: Fruit

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Orange (fruit) profile in United States.

Audience size
7.5M
in United States
Gender
63.9%♀
36.1% male
Age
40.1
average years
Country rank
#4704
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Orange (fruit) fans

63.9% are female, 36.1% are male, average age 40.1.

Fig. 02

Gender split

63.9%
Female
36.1%
Male
Demographic split for Orange (fruit) audience in United States
MetricValue
Female63.9%
Male36.1%
Average age40.1
Estimated audience size7,540,538
Fig. 03

Age distribution

Ø 40.1
average years
Age distribution of the Orange (fruit) audience in United States
Age bracketShare%
16-1919%
20-2918%
30-3918%
40-4922%
50+23%
Fig. 04

Worldwide distribution

16.3%

of the worldwide Orange (fruit) audience comes from United States.

Worldwide audience distribution share by country for Orange (fruit)
CountryShare
United States16.3%
France6.7%
Thailand4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Orange (fruit) audience in United States is strongest.

Fig. 05

Top regions by affinity

Orange (fruit) fans by region: top regions in United States
#RegionReachAffinity×
01California~1M1.21×
02Texas~800K1.19×
03Hawaii~40K1.17×
04Utah~80K1.16×
05Georgia~300K1.14×
06North Carolina~300K1.14×
07Mississippi~70K1.14×
08Virginia~200K1.12×
09Pennsylvania~300K1.10×
10Nebraska~40K1.10×
11Indiana~100K1.09×
12Oregon~90K1.08×
13Maryland~100K1.07×
14Kansas~60K1.07×
15Kentucky~100K1.06×
16Illinois~300K1.04×
17South Carolina~100K1.04×
18Oklahoma~90K1.04×
19New York~400K1.03×
20Washington~200K1.03×
21Missouri~100K1.03×
22Minnesota~100K1.03×
23Louisiana~100K1.03×
24New Jersey~200K1.02×
25Nevada~70K1.02×
26Arkansas~60K1.02×
27Alabama~100K1.01×
28North Dakota~20K1.01×
29South Dakota~20K1.00×
30Alaska~20K1.00×
31Idaho~40K0.99×
32Ohio~200K0.98×
33Connecticut~70K0.98×
34Massachusetts~100K0.97×
35Iowa~60K0.97×
36New Mexico~40K0.97×
37Michigan~200K0.96×
38Wisconsin~100K0.96×
39Delaware~20K0.96×
40Arizona~100K0.92×
41New Hampshire~30K0.92×
42Rhode Island~20K0.92×
43Florida~500K0.91×
44West Virginia~30K0.91×
45Vermont~10K0.89×
46Tennessee~100K0.88×
47Maine~20K0.88×
48Montana~20K0.88×
49Washington, District of Columbia~20K0.84×
50Colorado~100K0.83×
Fig. 06

Affinity by region

Affinity by region — Orange (fruit), United States
0.83×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Orange (fruit) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Orange (fruit) audience
#·InterestCategoryAffinity×
01Clif BarFood & Beverages3.26×
02Orange juiceFood & Beverages2.93×
03Fred MeyerShopping2.89×
04Whole grainFood & Beverages2.38×
05Breakfast cerealFood & Beverages2.26×
06AlbertsonsShopping1.93×
07Trader Joe'sShopping1.91×
08WegmansShopping1.75×
09Blended whiskeyFood & Beverages1.68×
10YogurtFood & Beverages1.67×
11MauricesFashion & Accessoires1.59×
12Whole Foods MarketShopping1.58×
13LongHorn SteakhouseFood & Beverages1.57×
14Tennessee whiskeyFood & Beverages1.57×
15Texas RoadhouseFood & Beverages1.56×
16Apple cider vinegarFood & Beverages1.53×
17ProbioticHealth1.52×
18GarlicFood & Beverages1.52×
19GlutenHealth1.51×
20ConcealerBeauty & Wellness1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Orange (fruit) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Orange (fruit) audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.18×
Healthy LifestyleBALANCE1.16×
CreativityOPEN1.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Orange (fruit) audience · Rather not
TraitClusterDeviationScore
TravellingTHRILL0.91×
Design AffinityPREMIUM0.98×
Risk AppetiteTHRILL0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Orange (fruit) have in United States?

Orange (fruit) has an estimated audience of 7,540,538 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Orange (fruit) fans?

63.9% of Orange (fruit) fans are female, 36.1% are male, with an average age of 40.1 years.

03

Which brands do Orange (fruit) fans like most?

Orange (fruit) fans show strongest brand affinity for Trader Joe's (1.91×), Whole Foods Market (1.58×), and Texas Roadhouse (1.56×) over the country average.

04

Where do Orange (fruit) fans live in United States?

Orange (fruit) fans in United States are most concentrated in California (reach ~1M), Texas (reach ~800K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Orange (fruit) fans also like?

Beyond Orange (fruit) itself, the audience over-indexes on Whole Foods Market (1.58×), Texas Roadhouse (1.56×), Fred Meyer (2.89×), and LongHorn Steakhouse (1.57×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fruit audiences in United States

See Orange (fruit) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Orange (fruit). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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