Rascasse Audience Intelligence

Clif Bar Target Market in United States

A data profile of the people who buy, follow and care about Clif Bar in United States — modelled from more than twelve digital signal sources. Clif Bar has an estimated audience of 1,665,239 people in United States.

#1696among Brand in United States#986in Food & Beverages

The average Clif Bar fan in United States is 39.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include CN Tower, Energy bar, Lärabar, with strongest over-indexing on CN Tower (270.28× the country average).

Demographically, the Clif Bar audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Convenience Orientation, Sports Activity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Clif Bar fan in United States is more female, around 39.2 years old, with strong Convenience Orientation tendencies and a notable affinity for CN Tower.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Clif Bar profile in United States.

Audience size
1.7M
in United States
Gender
55.3%♀
44.7% male
Age
39.2
average years
Country rank
#16402
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Clif Bar

55.3% are female, 44.7% are male, average age 39.2.

Fig. 02

Gender split

55.3%
Female
44.7%
Male
Demographic split for Clif Bar audience in United States
MetricValue
Female55.3%
Male44.7%
Average age39.2
Estimated audience size1,665,239
Fig. 03

Age distribution

Ø 39.2
average years
Age distribution of the Clif Bar audience in United States
Age bracketShare%
16-1914%
20-2923%
30-3925%
40-4922%
50+16%
Fig. 04

Worldwide distribution

61.4%

of the worldwide Clif Bar audience comes from United States.

Worldwide audience distribution share by country for Clif Bar
CountryShare
United States61.4%
United Kingdom8.0%
Canada4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Clif Bar audience in United States is strongest.

Fig. 05

Top regions by affinity

Clif Bar customers by region in United States
#RegionReachAffinity×
01Idaho~20K2.71×
02Vermont~4K1.32×
03Indiana~40K1.20×
04New Hampshire~8K1.19×
05Massachusetts~40K1.18×
06Oregon~20K1.17×
07Utah~20K1.12×
08California~200K1.10×
09Washington~40K1.10×
10Minnesota~30K1.09×
11New York~100K1.08×
12Wisconsin~30K1.07×
13Illinois~60K1.05×
14Connecticut~20K1.04×
15Iowa~10K1.04×
16Maine~6K1.03×
17New Jersey~40K1.02×
18Kansas~10K1.02×
19Nebraska~9K1.02×
20Montana~5K1.02×
21Michigan~40K1.00×
22Colorado~30K1.00×
23Rhode Island~5K1.00×
24Virginia~40K0.99×
25Pennsylvania~50K0.97×
26South Dakota~4K0.97×
27Ohio~50K0.96×
28Washington, District of Columbia~5K0.96×
29North Dakota~3K0.96×
30North Carolina~50K0.95×
31Missouri~30K0.95×
32Kentucky~20K0.93×
33Alaska~3K0.90×
34Tennessee~30K0.89×
35Maryland~30K0.89×
36Oklahoma~20K0.89×
37Hawaii~6K0.88×
38Delaware~4K0.88×
39Arkansas~10K0.87×
40Georgia~40K0.86×
41Texas~100K0.85×
42Arizona~30K0.84×
43South Carolina~20K0.83×
44Nevada~10K0.83×
45West Virginia~6K0.83×
46Florida~90K0.82×
47New Mexico~7K0.80×
48Alabama~20K0.79×
49Louisiana~20K0.77×
50Mississippi~10K0.74×
Fig. 06

Affinity by region

Affinity by region — Clif Bar, United States
0.74×1.00×2.71×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Clif Bar audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Clif Bar audience
#·InterestCategoryAffinity×
01CN TowerTravel & Leisure270.28×
02BelvitaFood & Beverages20.92×
03LärabarFood & Beverages19.50×
04Kashi (company)Food & Beverages17.75×
05Chocolate LoversFood & Beverages15.35×
06Premier ProteinHealth14.02×
07Sofia the FirstMovies & TV11.32×
08Mixed nutsFood & Beverages10.78×
09PeanutsLiterature8.41×
10Energy barFood & Beverages8.33×
11Protein barFood & Beverages6.33×
12Dried fruitFood & Beverages5.50×
13Nut (fruit)Food & Beverages3.01×
14Physical therapyBusiness & Career2.71×
15MassageHealth2.64×
16Trader Joe'sShopping2.15×
17Whole Foods MarketShopping2.12×
18Snack foodFood & Beverages2.03×
19Planet FitnessSports1.87×
20Wendy'sFood & Beverages1.74×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Clif Bar audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Clif Bar audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.64×
Sports ActivityPOWER1.34×
Family OrientationCONSERVATISM1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Clif Bar audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.94×
Need for SecurityCONSERVATISM1.02×
Quality AwarenessPREMIUM1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Clif Bar's target market in United States?

Clif Bar's target market in United States covers an estimated 1,665,239 people, concentrated in California and Texas.

02

What is the gender split and age of Clif Bar customers?

55.3% of the Clif Bar audience are female, 44.7% are male, with an average age of 39.2 years.

03

Which brands do Clif Bar fans like most?

Clif Bar fans show strongest brand affinity for CN Tower (270.28×), Energy bar (8.33×), and Lärabar (19.5×) over the country average.

04

Where do Clif Bar fans live in United States?

Clif Bar fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Clif Bar fans also like?

Beyond Clif Bar itself, the audience over-indexes on Energy bar (8.33×), Lärabar (19.5×), Protein bar (6.33×), and Chocolate Lovers (15.35×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Clif Bar audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Clif Bar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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