Clif Bar Audience in United States

Clif Bar logo

Clif Bar has an estimated audience of 1,673,350 people in United States. 55.3% are female, 44.7% are male, average age 39.2. Top regions: California, Texas, New York. Top brand affinities: CN Tower, Energy bar, Lärabar, Protein bar, Chocolate Lovers.

The average Clif Bar fan in United States is 39.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include CN Tower, Energy bar, Lärabar, with strongest over-indexing on CN Tower (270.28× the country average). Demographically, the Clif Bar audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Family Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of Clif Bar fans

Demographic split for Clif Bar audience in United States
MetricValue
Female55.3%
Male44.7%
Average age39.2
Estimated audience size1,673,350

Audience persona

The typical Clif Bar fan in United States is more female, around 39.2 years old, with strong Family Orientation tendencies and a notable affinity for CN Tower.

Top regions in United States

Top regions ranked by reach for Clif Bar in United States
RegionReachAffinity
California215,4811.17×
Texas127,0100.88×
New York109,7291.17×
Florida98,4110.87×
Illinois63,5101.14×
Pennsylvania56,1761×
Ohio50,7180.98×
North Carolina49,3330.98×
Georgia45,7760.89×
Michigan45,7561.05×
New Jersey44,4601.04×
Virginia41,9031.03×
Washington39,9641.19×
Massachusetts39,5521.2×
Indiana38,6791.27×
Tennessee30,6370.91×
Arizona29,2200.86×
Wisconsin27,3861.09×
Colorado27,1991.03×
Minnesota26,8751.12×
Missouri26,3820.98×
Maryland25,9740.9×
Oregon22,7751.19×
South Carolina20,9610.83×
Idaho20,3562.43×
Kentucky18,9620.9×
Alabama18,0760.77×
Connecticut18,0321.07×
Utah17,3061.15×
Oklahoma16,5050.89×
Louisiana16,3260.76×
Iowa14,4291.05×
Nevada13,8810.86×
Kansas12,7180.96×
Arkansas12,0270.87×
Mississippi9,2370.67×
Nebraska8,2950.99×
New Hampshire7,9111.2×
New Mexico6,2440.74×
Hawaii6,1280.85×
Maine6,0641.01×
West Virginia5,9590.76×
Rhode Island5,3301×
Washington, District of Columbia4,8600.97×
Montana4,3510.94×
Vermont4,0591.38×
Delaware3,5640.77×
South Dakota3,2610.84×
North Dakota3,1230.91×
Alaska2,6500.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Clif Bar audience
BrandAffinityCategory
CN Tower270.28×Travel & Leisure
Energy bar8.33×Food & Beverages
Lärabar19.5×Food & Beverages
Protein bar6.33×Food & Beverages
Chocolate Lovers15.35×Food & Beverages
Whole Foods Market2.12×Shopping
Nut (fruit)3.01×Food & Beverages
Peanuts8.41×Literature
Kashi (company)17.75×Food & Beverages
Planet Fitness1.87×Sports
Sofia the First11.32×Movies & TV
Massage2.64×Health
Physical therapy2.71×Business & Career
Belvita20.92×Food & Beverages
Snack food2.03×Food & Beverages
Mixed nuts10.78×Food & Beverages
Premier Protein14.02×Health
Dried fruit5.5×Food & Beverages
Nutrient1.59×Food & Beverages
Walgreens1.51×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Clif Bar audience
TraitClusterScore
Family OrientationCONSERVATISM1.89
SustainabilityBALANCE1.68
Design AffinityPREMIUM1.67
Healthy LifestyleBALANCE1.51
Luxury OrientationPREMIUM1.48
IndulgenceJOY1.47

Worldwide distribution

Worldwide audience distribution share by country for Clif Bar
CountryShare
United States61.6%
United Kingdom8.0%
Canada4.7%

See Clif Bar audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Clif Bar have in United States?

Clif Bar has an estimated audience of 1,673,350 people in United States, concentrated in California and Texas.

What is the gender split and age of Clif Bar fans?

55.3% of Clif Bar fans are female, 44.7% are male, with an average age of 39.2 years.

Which brands do Clif Bar fans like most?

Clif Bar fans show strongest brand affinity for CN Tower (270.28×), Energy bar (8.33×), and Lärabar (19.5×) over the country average.

Where do Clif Bar fans live in United States?

Clif Bar fans in United States are most concentrated in California (reach 215,481), Texas (reach 127,010), and New York (reach 109,729). These three regions account for the largest share of the active audience.

What other brands do Clif Bar fans also like?

Beyond Clif Bar itself, the audience over-indexes on Energy bar (8.33×), Lärabar (19.5×), Protein bar (6.33×), and Chocolate Lovers (15.35×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Clif Bar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.