Rascasse Audience Intelligence

Premier Protein Target Market in United States

A data profile of the people who buy, follow and care about Premier Protein in United States — modelled from more than twelve digital signal sources. Premier Protein has an estimated audience of 865,684 people in United States.

#6among Nutrition in United States#2666among Brand in United States#765in Health

The average Premier Protein fan in United States is 38.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Newegg, Creatine, Rice Bowl, with strongest over-indexing on Newegg (19.43× the country average).

Demographically, the Premier Protein audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Premier Protein fan in United States is more female, around 38.3 years old, with strong Family Orientation tendencies and a notable affinity for Newegg.

Category: Health · Type: Brand · Subtype: Nutrition

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Premier Protein profile in United States.

Audience size
866K
in United States
Gender
59.8%♀
40.2% male
Age
38.3
average years
Country rank
#26051
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Premier Protein

59.8% are female, 40.2% are male, average age 38.3.

Fig. 02

Gender split

59.8%
Female
40.2%
Male
Demographic split for Premier Protein audience in United States
MetricValue
Female59.8%
Male40.2%
Average age38.3
Estimated audience size865,684
Fig. 03

Age distribution

Ø 38.3
average years
Age distribution of the Premier Protein audience in United States
Age bracketShare%
16-1917%
20-2924%
30-3922%
40-4923%
50+14%
Fig. 04

Worldwide distribution

74.0%

of the worldwide Premier Protein audience comes from United States.

Worldwide audience distribution share by country for Premier Protein
CountryShare
United States74.0%
Canada8.1%
Mexico3.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Premier Protein audience in United States is strongest.

Fig. 05

Top regions by affinity

Premier Protein customers by region in United States
#RegionReachAffinity×
01North Dakota~2K1.27×
02Nebraska~5K1.22×
03South Dakota~2K1.20×
04Ohio~30K1.18×
05Iowa~8K1.18×
06Texas~90K1.14×
07Wisconsin~10K1.14×
08Indiana~20K1.11×
09Illinois~30K1.10×
10Louisiana~10K1.10×
11Kansas~8K1.10×
12Michigan~20K1.09×
13Arizona~20K1.08×
14Missouri~10K1.06×
15Utah~8K1.06×
16West Virginia~4K1.06×
17Minnesota~10K1.05×
18Idaho~5K1.05×
19Kentucky~10K1.04×
20California~100K1.03×
21North Carolina~30K1.03×
22Pennsylvania~30K1.01×
23Georgia~30K1.01×
24Arkansas~7K1.01×
25Florida~60K1.00×
26Virginia~20K1.00×
27Tennessee~20K1.00×
28Delaware~2K1.00×
29New Jersey~20K0.99×
30Maryland~10K0.98×
31Alabama~10K0.98×
32Oklahoma~9K0.98×
33Connecticut~9K0.98×
34Rhode Island~3K0.97×
35Montana~2K0.97×
36South Carolina~10K0.96×
37Mississippi~7K0.94×
38New Hampshire~3K0.94×
39Washington~20K0.93×
40Oregon~9K0.93×
41New York~40K0.92×
42Nevada~8K0.92×
43New Mexico~4K0.92×
44Massachusetts~20K0.91×
45Maine~3K0.86×
46Colorado~10K0.85×
47Hawaii~3K0.83×
48Alaska~2K0.82×
49Vermont~1K0.74×
50Washington, District of Columbia~2K0.72×
Fig. 06

Affinity by region

Affinity by region — Premier Protein, United States
0.72×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Premier Protein audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Premier Protein audience
#·InterestCategoryAffinity×
01Rice BowlFood & Beverages48.50×
02CreatineHealth37.79×
03NeweggShopping19.43×
04Clif BarFood & Beverages14.02×
05Stacy KeiblerMovies & TV13.19×
06FlightAwareTravel & Leisure5.91×
07Sustainable energyHome & Garden5.52×
08QVCMovies & TV5.13×
09Renewable energyBusiness & Career4.29×
10FedExBusiness & Career3.34×
11Discount storesShopping3.12×
12Golf ChannelSports2.90×
13LivemusicMusic & Radio2.88×
14Trader Joe'sShopping2.63×
15CVS PharmacyShopping2.63×
16Mortgage loansBusiness & Career2.41×
17Organic foodFood & Beverages2.27×
18WalgreensShopping2.09×
19Pizza HutFood & Beverages1.99×
20PinterestInternet & Social Media1.98×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Premier Protein audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Premier Protein audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.17×
Convenience OrientationPREMIUM2.11×
PatriotismCONSERVATISM2.03×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Premier Protein audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.81×
Risk AppetiteTHRILL0.84×
TraditionCONSERVATISM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Premier Protein's target market in United States?

Premier Protein's target market in United States covers an estimated 865,684 people, concentrated in California and Texas.

02

What is the gender split and age of Premier Protein customers?

59.8% of the Premier Protein audience are female, 40.2% are male, with an average age of 38.3 years.

03

Which brands do Premier Protein fans like most?

Premier Protein fans show strongest brand affinity for Newegg (19.43×), Creatine (37.79×), and Rice Bowl (48.5×) over the country average.

04

Where do Premier Protein fans live in United States?

Premier Protein fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Premier Protein fans also like?

Beyond Premier Protein itself, the audience over-indexes on Creatine (37.79×), Rice Bowl (48.5×), Sustainable energy (5.52×), and QVC (5.13×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Nutrition audiences in United States

See Premier Protein audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Premier Protein. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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