Premier Protein Audience in United States

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Premier Protein has an estimated audience of 870,189 people in United States. 59.8% are female, 40.2% are male, average age 38.3. Top regions: California, Texas, Florida. Top brand affinities: Livemusic, Newegg, Rice Bowl, Golf Channel, Clarinet.

The average Premier Protein fan in United States is 38.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Livemusic, Newegg, Rice Bowl, with strongest over-indexing on Livemusic (4.91× the country average). Demographically, the Premier Protein audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Sustainability, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Brand · Subtype: Nutrition

Demographics of Premier Protein fans

Demographic split for Premier Protein audience in United States
MetricValue
Female59.8%
Male40.2%
Average age38.3
Estimated audience size870,189

Audience persona

The typical Premier Protein fan in United States is more female, around 38.3 years old, with strong Sustainability tendencies and a notable affinity for Livemusic.

Top regions in United States

Top regions ranked by reach for Premier Protein in United States
RegionReachAffinity
California99,6061.04×
Texas91,4781.22×
Florida59,0571×
New York46,1380.95×
Illinois34,5631.19×
Ohio33,2311.24×
Pennsylvania30,5911.04×
Georgia27,4681.02×
North Carolina27,1521.04×
Michigan26,0491.14×
New Jersey21,9740.99×
Virginia21,4031.01×
Arizona19,9491.12×
Indiana18,6681.17×
Tennessee17,3460.99×
Washington16,3870.94×
Massachusetts15,7270.92×
Wisconsin15,3871.18×
Missouri15,2651.09×
Maryland14,4000.96×
Minnesota13,5691.09×
South Carolina12,7480.97×
Louisiana12,0921.08×
Alabama11,9810.99×
Colorado11,8110.86×
Kentucky11,2861.03×
Oklahoma9,5650.99×
Oregon9,2400.93×
Iowa8,6451.21×
Connecticut8,4870.97×
Utah8,3701.07×
Kansas7,6101.11×
Nevada7,4970.89×
Arkansas7,0640.99×
Mississippi6,3330.88×
Nebraska5,3791.23×
Idaho4,4801.03×
West Virginia4,1121.01×
New Mexico3,7550.86×
New Hampshire3,1290.91×
Hawaii2,9410.79×
Maine2,5880.83×
Rhode Island2,5710.93×
South Dakota2,4171.2×
North Dakota2,2681.27×
Montana2,2360.93×
Delaware2,1790.91×
Washington, District of Columbia1,7760.68×
Alaska1,3180.71×
Wyoming9990.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Premier Protein audience
BrandAffinityCategory
Livemusic4.91×Music & Radio
Newegg9.97×Shopping
Rice Bowl37.01×Food & Beverages
Golf Channel3.29×Sports
Clarinet5.09×Music & Radio
Stacy Keibler13.89×Movies & TV
Planet Fitness2.11×Sports
Bass guitar2.68×Music & Radio
Creatine19.08×Health
Fly fishing3.49×Sports
Houston Astros4.2×Sports
Saxophone4.75×Music & Radio
Hiking trails4.7×Sports
FlightAware4.98×Travel & Leisure
Biohacking7.89×Technology & Electronics
CVS Pharmacy2.22×Shopping
Metaphysics2.62×Business & Career
Hobby Lobby1.75×Home & Garden
Clif Bar10.86×Food & Beverages
Walgreens1.74×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Premier Protein audience
TraitClusterScore
SustainabilityBALANCE1.53
Convenience OrientationPREMIUM1.41
Family OrientationCONSERVATISM1.39
Price SensitivityPREMIUM1.39
IndulgenceJOY1.36
Luxury OrientationPREMIUM1.34

Worldwide distribution

Worldwide audience distribution share by country for Premier Protein
CountryShare
United States73.9%
Canada8.5%
Mexico3.3%

See Premier Protein audiences in other countries

More Nutrition audiences in United States

Frequently asked questions

How many fans does Premier Protein have in United States?

Premier Protein has an estimated audience of 870,189 people in United States, concentrated in California and Texas.

What is the gender split and age of Premier Protein fans?

59.8% of Premier Protein fans are female, 40.2% are male, with an average age of 38.3 years.

Which brands do Premier Protein fans like most?

Premier Protein fans show strongest brand affinity for Livemusic (4.91×), Newegg (9.97×), and Rice Bowl (37.01×) over the country average.

Where do Premier Protein fans live in United States?

Premier Protein fans in United States are most concentrated in California (reach 99,606), Texas (reach 91,478), and Florida (reach 59,057). These three regions account for the largest share of the active audience.

What other brands do Premier Protein fans also like?

Beyond Premier Protein itself, the audience over-indexes on Newegg (9.97×), Rice Bowl (37.01×), Golf Channel (3.29×), and Clarinet (5.09×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Premier Protein. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.