Ensure Audience in United States

Ensure has an estimated audience of 1,782,931 people in United States. 58.3% are female, 41.7% are male, average age 40.7. Top regions: California, Texas, Florida. Top brand affinities: Google Maps, Kia Sportage, Autism Awareness, Diabetes mellitus awareness, Optimum Nutrition.

The average Ensure fan in United States is 40.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Google Maps, Kia Sportage, Autism Awareness, with strongest over-indexing on Google Maps (8.19× the country average). Demographically, the Ensure audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Design Affinity, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Brand · Subtype: Nutrition

Demographics of Ensure fans

Demographic split for Ensure audience in United States
MetricValue
Female58.3%
Male41.7%
Average age40.7
Estimated audience size1,782,931

Audience persona

The typical Ensure fan in United States is more female, around 40.7 years old, with strong Design Affinity tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Ensure in United States
RegionReachAffinity
California247,6731.26×
Texas181,7121.19×
Florida149,4331.24×
New York130,5561.31×
Illinois70,1101.18×
Georgia68,3531.24×
Pennsylvania66,3891.11×
North Carolina63,4511.18×
New Jersey58,1201.28×
Ohio54,2150.99×
Virginia52,8891.22×
Michigan46,2360.99×
Massachusetts43,6921.24×
Maryland39,4671.29×
Tennessee38,9321.09×
Washington34,8290.97×
Arizona34,4930.95×
Indiana31,5090.97×
Alabama28,1211.13×
South Carolina27,5551.03×
Louisiana27,4931.2×
Missouri26,0010.9×
Minnesota25,4331×
Colorado25,2400.9×
Wisconsin24,6190.92×
Connecticut21,7841.22×
Kentucky19,7510.88×
Oklahoma19,4320.98×
Oregon19,3650.95×
Nevada16,7090.97×
Mississippi15,2531.04×
Arkansas14,5280.99×
Kansas13,1410.94×
Iowa11,9440.81×
Utah11,1690.7×
New Mexico7,9040.88×
Hawaii7,7701.01×
Nebraska7,6850.86×
West Virginia7,0530.85×
Rhode Island6,7271.19×
Idaho6,6150.74×
New Hampshire6,4430.92×
Washington, District of Columbia6,0421.13×
Maine5,3270.83×
Delaware4,8530.99×
Montana3,4500.7×
South Dakota3,1190.76×
Alaska3,1010.81×
North Dakota2,6570.73×
Vermont2,4000.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ensure audience
BrandAffinityCategory
Google Maps8.19×Internet & Social Media
Kia Sportage22.97×Cars & Mobility
Autism Awareness9.93×Health
Diabetes mellitus awareness6.69×Health
Optimum Nutrition18.53×Health
Ronnie Coleman15.8×Sports
Singer-songwriter3.22×Music & Radio
Indeed.com3.2×Business & Career
Microblogging6.8×Technology & Electronics
High-intensity interval training5.8×Sports
Honda HR-V15.08×Cars & Mobility
Income tax7.07×Business & Career
Google News2.99×News
Fairfield Inn by Marriott13.84×Travel & Leisure
Pre-school playgroup16.71×Kids & Family
Enterprise Rent-A-Car3.03×Cars & Mobility
DuckDuckGo4.51×Internet & Social Media
Apple Store3.75×Shopping
Scooby-Doo2.35×Movies & TV
Houston Astros3.52×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ensure audience
TraitClusterScore
Design AffinityPREMIUM1.37
Healthy LifestyleBALANCE1.15
Sports ActivityPOWER1.11
DIY MentalityTHRILL1.09
Luxury OrientationPREMIUM1.09
SustainabilityBALANCE1.08

Worldwide distribution

Worldwide audience distribution share by country for Ensure
CountryShare
United States25.6%
Mexico9.7%
India7.9%

See Ensure audiences in other countries

More Nutrition audiences in United States

Frequently asked questions

How many fans does Ensure have in United States?

Ensure has an estimated audience of 1,782,931 people in United States, concentrated in California and Texas.

What is the gender split and age of Ensure fans?

58.3% of Ensure fans are female, 41.7% are male, with an average age of 40.7 years.

Which brands do Ensure fans like most?

Ensure fans show strongest brand affinity for Google Maps (8.19×), Kia Sportage (22.97×), and Autism Awareness (9.93×) over the country average.

Where do Ensure fans live in United States?

Ensure fans in United States are most concentrated in California (reach 247,673), Texas (reach 181,712), and Florida (reach 149,433). These three regions account for the largest share of the active audience.

What other brands do Ensure fans also like?

Beyond Ensure itself, the audience over-indexes on Kia Sportage (22.97×), Autism Awareness (9.93×), Diabetes mellitus awareness (6.69×), and Optimum Nutrition (18.53×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ensure. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.