Rascasse Audience Intelligence

Ensure Target Market in United States

A data profile of the people who buy, follow and care about Ensure in United States — modelled from more than twelve digital signal sources. Ensure has an estimated audience of 1,622,131 people in United States.

#4among Nutrition in United States#1725among Brand in United States#559in Health

The average Ensure fan in United States is 37.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include High-intensity interval training, Optimum Nutrition, Tropical Smoothie Cafe, with strongest over-indexing on High-intensity interval training (11× the country average).

Demographically, the Ensure audience skews balanced with an average age of 37.4, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ensure fan in United States is balanced, around 37.4 years old, with strong Patriotism tendencies and a notable affinity for High-intensity interval training.

Category: Health · Type: Brand · Subtype: Nutrition

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ensure profile in United States.

Audience size
1.6M
in United States
Gender
52.8%♀
47.2% male
Age
37.4
average years
Country rank
#16726
Brand in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Ensure

52.8% are female, 47.2% are male, average age 37.4.

Fig. 02

Gender split

52.8%
Female
47.2%
Male
Demographic split for Ensure audience in United States
MetricValue
Female52.8%
Male47.2%
Average age37.4
Estimated audience size1,622,131
Fig. 03

Age distribution

Ø 37.4
average years
Age distribution of the Ensure audience in United States
Age bracketShare%
16-1922%
20-2923%
30-3920%
40-4919%
50+17%
Fig. 04

Worldwide distribution

24.1%

of the worldwide Ensure audience comes from United States.

Worldwide audience distribution share by country for Ensure
CountryShare
United States24.1%
Mexico10.5%
India7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ensure audience in United States is strongest.

Fig. 05

Top regions by affinity

Ensure customers by region in United States
#RegionReachAffinity×
01New York~100K1.26×
02Georgia~60K1.23×
03Maryland~40K1.23×
04Massachusetts~40K1.22×
05Louisiana~30K1.22×
06New Jersey~50K1.19×
07Virginia~50K1.19×
08Rhode Island~6K1.19×
09Connecticut~20K1.16×
10Texas~200K1.15×
11California~200K1.14×
12Alabama~30K1.14×
13Florida~100K1.13×
14Mississippi~20K1.11×
15Washington, District of Columbia~6K1.11×
16Illinois~60K1.10×
17North Carolina~60K1.09×
18Pennsylvania~60K1.07×
19South Carolina~30K1.07×
20Delaware~5K1.06×
21Hawaii~8K1.05×
22Ohio~50K1.01×
23Tennessee~30K1.01×
24Oklahoma~20K1.01×
25Michigan~40K1.00×
26Arkansas~10K0.99×
27Kentucky~20K0.97×
28Arizona~30K0.96×
29Indiana~30K0.96×
30Nevada~20K0.95×
31Nebraska~8K0.95×
32New Mexico~8K0.95×
33Wisconsin~20K0.94×
34Vermont~3K0.94×
35Missouri~30K0.93×
36Minnesota~20K0.93×
37Maine~6K0.93×
38Alaska~3K0.93×
39Oregon~20K0.92×
40West Virginia~7K0.92×
41Washington~30K0.91×
42Kansas~10K0.89×
43Colorado~20K0.88×
44New Hampshire~6K0.88×
45South Dakota~3K0.87×
46North Dakota~3K0.83×
47Iowa~10K0.82×
48Idaho~7K0.81×
49Montana~4K0.77×
50Utah~10K0.70×
Fig. 06

Affinity by region

Affinity by region — Ensure, United States
0.70×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ensure audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ensure audience
#·InterestCategoryAffinity×
01Optimum NutritionHealth25.79×
02High-intensity interval trainingSports11.00×
03CatfishMovies & TV6.24×
04Tropical Smoothie CafeFood & Beverages6.11×
05GNC (store)Shopping5.90×
06PelotonSports5.62×
07Protein barFood & Beverages5.48×
08Restaurant DepotFood & Beverages4.60×
09Natural foodsFood & Beverages4.20×
10Female bodybuildingSports3.96×
11Push-upSports3.59×
12Google MapsInternet & Social Media2.40×
13Culver'sFood & Beverages2.00×
14High schoolBusiness & Career1.96×
15CookbookFood & Beverages1.92×
16Panda ExpressFood & Beverages1.75×
17Physical fitnessSports1.56×
18Android (operating system)Technology & Electronics1.53×
19LivestockPets & Animals1.51×
20Musical instrumentMusic & Radio1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ensure audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ensure audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.52×
Convenience OrientationPREMIUM1.40×
IndulgenceJOY1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ensure audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.82×
Social Media UsageJOY0.94×
Risk AppetiteTHRILL0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Ensure's target market in United States?

Ensure's target market in United States covers an estimated 1,622,131 people, concentrated in California and Texas.

02

What is the gender split and age of Ensure customers?

52.8% of the Ensure audience are female, 47.2% are male, with an average age of 37.4 years.

03

Which brands do Ensure fans like most?

Ensure fans show strongest brand affinity for High-intensity interval training (11×), Optimum Nutrition (25.79×), and Tropical Smoothie Cafe (6.11×) over the country average.

04

Where do Ensure fans live in United States?

Ensure fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Ensure fans also like?

Beyond Ensure itself, the audience over-indexes on Optimum Nutrition (25.79×), Tropical Smoothie Cafe (6.11×), Google Maps (2.4×), and Physical fitness (1.56×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Nutrition audiences in United States

See Ensure audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Ensure. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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