Peloton Audience in United States

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Peloton has an estimated audience of 3,945,127 people in United States. 59.5% are female, 40.5% are male, average age 35.7. Top regions: California, Texas, New York. Top brand affinities: LA Fitness, Planet Fitness, 24 Hour Fitness, Natural bodybuilding, Men's Fitness.

The average Peloton fan in United States is 35.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include LA Fitness, Planet Fitness, 24 Hour Fitness, with strongest over-indexing on LA Fitness (9.53× the country average). Demographically, the Peloton audience skews more female with an average age of 35.7, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Brand

Demographics of Peloton fans

Demographic split for Peloton audience in United States
MetricValue
Female59.5%
Male40.5%
Average age35.7
Estimated audience size3,945,127

Audience persona

The typical Peloton fan in United States is more female, around 35.7 years old, with strong Design Affinity tendencies and a notable affinity for LA Fitness.

Top regions in United States

Top regions ranked by reach for Peloton in United States
RegionReachAffinity
California506,0041.17×
Texas310,3370.92×
New York307,0821.39×
Florida239,2140.9×
Pennsylvania157,9101.19×
Illinois150,2111.14×
New Jersey135,1141.35×
Massachusetts128,1771.65×
North Carolina122,0781.03×
Georgia117,2440.96×
Virginia112,9921.18×
Ohio111,5040.92×
Michigan103,6011×
Washington100,6241.27×
Colorado88,0361.42×
Maryland82,4061.21×
Arizona70,4080.87×
Tennessee68,4580.87×
Minnesota63,4251.12×
Indiana58,2730.81×
Wisconsin58,1780.98×
Connecticut57,9451.46×
Oregon52,0591.15×
Missouri50,9040.8×
South Carolina50,8570.86×
Alabama39,5300.72×
Kentucky37,8970.77×
Utah33,4490.95×
Louisiana31,6700.62×
Oklahoma31,0350.71×
Nevada31,0110.81×
Iowa29,0820.89×
Kansas22,7630.73×
New Hampshire21,3381.37×
Arkansas21,2160.65×
Washington, District of Columbia18,0511.52×
Idaho17,8200.9×
Maine17,8021.26×
Nebraska16,6480.84×
Mississippi16,3930.5×
Rhode Island15,5531.24×
New Mexico14,4160.73×
Hawaii13,4860.8×
West Virginia12,7820.7×
Montana11,5551.06×
Vermont9,6101.39×
Delaware9,1070.84×
Alaska7,5950.9×
South Dakota7,4600.82×
North Dakota6,8520.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Peloton audience
BrandAffinityCategory
LA Fitness9.53×Sports
Planet Fitness3.62×Sports
24 Hour Fitness6.71×Sports
Natural bodybuilding7.25×Sports
Men's Fitness4.64×Sports
Crossfit Training6.85×Sports
Macy's2.83×Shopping
Middle-distance running8.31×Sports
Flywheel7.2×Home & Garden
Fabletics4.36×Fashion & Accessoires
Obstacle racing8×Cars & Mobility
Bodybuilding & Fitness4.67×Sports
Strength training2.58×Sports
Female bodybuilding5.52×Sports
Muscle & Fitness3.5×Sports
Sprint (running)4.09×Sports
Venice, Los Angeles5.67×
Healthy habits2.8×Health
Road running3.5×Sports
Fitness and figure competition4.31×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Peloton audience
TraitClusterScore
Design AffinityPREMIUM1.86
Luxury OrientationPREMIUM1.62
SustainabilityBALANCE1.58
Sports ActivityPOWER1.47
Quality AwarenessPREMIUM1.44
Early Adopter MentalityPOWER1.36

Worldwide distribution

Worldwide audience distribution share by country for Peloton
CountryShare
United States60.8%
United Kingdom8.8%
Canada5.4%

See Peloton audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Peloton have in United States?

Peloton has an estimated audience of 3,945,127 people in United States, concentrated in California and Texas.

What is the gender split and age of Peloton fans?

59.5% of Peloton fans are female, 40.5% are male, with an average age of 35.7 years.

Which brands do Peloton fans like most?

Peloton fans show strongest brand affinity for LA Fitness (9.53×), Planet Fitness (3.62×), and 24 Hour Fitness (6.71×) over the country average.

Where do Peloton fans live in United States?

Peloton fans in United States are most concentrated in California (reach 506,004), Texas (reach 310,337), and New York (reach 307,082). These three regions account for the largest share of the active audience.

What other brands do Peloton fans also like?

Beyond Peloton itself, the audience over-indexes on Planet Fitness (3.62×), 24 Hour Fitness (6.71×), Natural bodybuilding (7.25×), and Men's Fitness (4.64×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Peloton. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.