Peloton Audience in Germany
Peloton has an estimated audience of 311,975 people in Germany. 61.2% are female, 38.8% are male, average age 35.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Treadmill, Gmail, Shopping, Cervélo, Discount stores.
The average Peloton fan in Germany is 35.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Treadmill, Gmail, Shopping, with strongest over-indexing on Treadmill (6.79× the country average). Demographically, the Peloton audience skews more female with an average age of 35.4, and over-indexes on personality traits such as Sports Activity, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Brand
Demographics of Peloton fans
| Metric | Value |
|---|---|
| Female | 61.2% |
| Male | 38.8% |
| Average age | 35.4 |
| Estimated audience size | 311,975 |
Audience persona
The typical Peloton fan in Germany is more female, around 35.4 years old, with strong Sports Activity tendencies and a notable affinity for Treadmill.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 82,481 | 1.21× |
| Bayern | 61,637 | 1.23× |
| Baden-Württemberg | 46,920 | 1.1× |
| Niedersachsen | 31,623 | 1.04× |
| Hessen | 30,171 | 1.27× |
| Berlin | 17,462 | 1.25× |
| Rheinland-Pfalz | 17,257 | 1.1× |
| Schleswig-Holstein | 11,800 | 1.05× |
| Sachsen | 11,262 | 0.74× |
| Hamburg | 9,307 | 1.32× |
| Brandenburg | 8,242 | 0.85× |
| Thüringen | 5,642 | 0.71× |
| Sachsen-Anhalt | 5,533 | 0.68× |
| Mecklenburg-Vorpommern | 4,094 | 0.69× |
| Saarland | 3,540 | 0.92× |
| Bremen | 2,201 | 0.82× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Treadmill | 6.79× | Sports |
| Gmail | 2.75× | Internet & Social Media |
| Shopping | 1.58× | Shopping |
| Cervélo | 7.31× | Cars & Mobility |
| Discount stores | 1.75× | Shopping |
| Soccer | 1.76× | Sports |
| Business | 1.58× | Business & Career |
| OneDrive | 4.58× | Technology & Electronics |
| Google Docs | 4.14× | Internet & Social Media |
| Fitness and wellness | 1.58× | Sports |
| Physical fitness | 1.58× | Sports |
| Orbea | 6.67× | Cars & Mobility |
| Philanthropy | 4.77× | Arts & Culture |
| Immobilien | 2.74× | Business & Career |
| Vuelta a España | 6.43× | Sports |
| Endurance training | 5.14× | Sports |
| Bicycle touring | 2.98× | Sports |
| Hot yoga | 4.71× | Sports |
| Danish design | 2.7× | Home & Garden |
| Road bicycle | 4.23× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.39 |
| Urban Lifestyle | OPEN | 1.29 |
| Luxury Orientation | PREMIUM | 1.29 |
| Career Orientation | POWER | 1.28 |
| Quality Awareness | PREMIUM | 1.27 |
| Sustainability | BALANCE | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 60.8% |
| United Kingdom | 8.8% |
| Canada | 5.4% |
See Peloton audiences in other countries
More Sports audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Peloton have in Germany?
Peloton has an estimated audience of 311,975 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Peloton fans?
61.2% of Peloton fans are female, 38.8% are male, with an average age of 35.4 years.
Which brands do Peloton fans like most?
Peloton fans show strongest brand affinity for Treadmill (6.79×), Gmail (2.75×), and Shopping (1.58×) over the country average.
Where do Peloton fans live in Germany?
Peloton fans in Germany are most concentrated in Nordrhein-Westfalen (reach 82,481), Bayern (reach 61,637), and Baden-Württemberg (reach 46,920). These three regions account for the largest share of the active audience.
What other brands do Peloton fans also like?
Beyond Peloton itself, the audience over-indexes on Gmail (2.75×), Shopping (1.58×), Cervélo (7.31×), and Discount stores (1.75×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Peloton. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.