Rascasse Audience Intelligence

Bicycle touring Audience in Germany

A data profile of the people who buy, follow and care about Bicycle touring in Germany — modelled from more than twelve digital signal sources. Bicycle touring has an estimated audience of 5,160,601 people in Germany.

#16among Sport in Germany#631among Topic in Germany#88in Sports

The average Bicycle touring fan in Germany is 41.4 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Tour de France, Cycle sport, Mountain bike, with strongest over-indexing on Tour de France (3.74× the country average).

Demographically, the Bicycle touring audience skews more male with an average age of 41.4, and over-indexes on personality traits such as Sports Activity, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Bicycle touring fan in Germany is more male, around 41.4 years old, with strong Sports Activity tendencies and a notable affinity for Tour de France.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bicycle touring profile in Germany.

Audience size
5.2M
in Germany
Gender
36.3%♀
63.7% male
Age
41.4
average years
Country rank
#1016
Topic in Germany
Fig. 01

Search interest · 12-month trend

-77%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bicycle touring fans

36.3% are female, 63.7% are male, average age 41.4.

Fig. 02

Gender split

36.3%
Female
63.7%
Male
Demographic split for Bicycle touring audience in Germany
MetricValue
Female36.3%
Male63.7%
Average age41.4
Estimated audience size5,160,601
Fig. 03

Age distribution

Ø 41.4
average years
Age distribution of the Bicycle touring audience in Germany
Age bracketShare%
16-1918%
20-2914%
30-3919%
40-4923%
50+25%
Fig. 04

Worldwide distribution

8.9%

of the worldwide Bicycle touring audience comes from Germany.

Worldwide audience distribution share by country for Bicycle touring
CountryShare
United States13.0%
Japan9.7%
Italy9.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bicycle touring audience in Germany is strongest.

Fig. 05

Top regions by affinity

Bicycle touring fans by region: top regions in Germany
#RegionReachAffinity×
01Niedersachsen~700K1.42×
02Bayern~1M1.41×
03Baden-Württemberg~900K1.32×
04Nordrhein-Westfalen~1.5M1.24×
05Rheinland-Pfalz~300K1.17×
06Bremen~50K1.14×
07Saarland~70K1.10×
08Hessen~400K1.07×
09Berlin~200K0.98×
10Hamburg~100K0.97×
11Thüringen~100K0.93×
12Sachsen~200K0.90×
13Schleswig-Holstein~200K0.88×
14Mecklenburg-Vorpommern~80K0.81×
15Brandenburg~100K0.77×
16Sachsen-Anhalt~100K0.77×
Fig. 06

Affinity by region

Affinity by region — Bicycle touring, Germany
0.77×1.00×1.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bicycle touring audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bicycle touring audience
#·InterestCategoryAffinity×
01Cycling clubSports4.65×
02Road bicycleSports4.33×
03Enduro (mountain biking)Sports4.24×
04Downhill mountain bikingSports4.20×
05rugbySports4.12×
06Cycling teamSports4.01×
07Road cyclingSports3.99×
08Trek Bicycle CorporationCars & Mobility3.91×
09MotorboatCars & Mobility3.86×
10SRAM CorporationCars & Mobility3.78×
11Tour de FranceSports3.74×
12ShimanoCars & Mobility3.63×
13Cross-country cyclingSports3.56×
14Mountain bike racingSports3.46×
15Racing bicycleSports3.41×
16Hiking trailsSports3.27×
17Cycle sportSports3.22×
18Mountain bikeSports2.93×
19Electric bicycleCars & Mobility2.82×
20BMWCars & Mobility1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bicycle touring audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bicycle touring audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.27×
Risk AppetiteTHRILL1.25×
Early Adopter MentalityPOWER1.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bicycle touring audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.74×
SpiritualityBALANCE0.76×
MindfulnessBALANCE0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bicycle touring have in Germany?

Bicycle touring has an estimated audience of 5,160,601 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Bicycle touring fans?

36.3% of Bicycle touring fans are female, 63.7% are male, with an average age of 41.4 years.

03

Which brands do Bicycle touring fans like most?

Bicycle touring fans show strongest brand affinity for Tour de France (3.74×), Cycle sport (3.22×), and Mountain bike (2.93×) over the country average.

04

Where do Bicycle touring fans live in Germany?

Bicycle touring fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1.5M), Bayern (reach ~1M), and Baden-Württemberg (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Bicycle touring fans also like?

Beyond Bicycle touring itself, the audience over-indexes on Cycle sport (3.22×), Mountain bike (2.93×), Racing bicycle (3.41×), and Downhill mountain biking (4.2×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sport audiences in Germany

See Bicycle touring audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Bicycle touring. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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