Bicycle touring Audience in Germany
Bicycle touring has an estimated audience of 5,160,601 people in Germany. 36.3% are female, 63.7% are male, average age 41.4. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Cycle sport, Mountain bike, Racing bicycle, Downhill mountain biking, Road bicycle.
The average Bicycle touring fan in Germany is 41.4 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Cycle sport, Mountain bike, Racing bicycle, with strongest over-indexing on Cycle sport (3.22× the country average). Demographically, the Bicycle touring audience skews more male with an average age of 41.4, and over-indexes on personality traits such as Sports Activity, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of Bicycle touring fans
| Metric | Value |
|---|---|
| Female | 36.3% |
| Male | 63.7% |
| Average age | 41.4 |
| Estimated audience size | 5,160,601 |
Audience persona
The typical Bicycle touring fan in Germany is more male, around 41.4 years old, with strong Sports Activity tendencies and a notable affinity for Cycle sport.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 1,026,913 | 1.24× |
| Nordrhein-Westfalen | 797,879 | 0.71× |
| Baden-Württemberg | 695,842 | 0.99× |
| Hessen | 450,471 | 1.15× |
| Berlin | 385,407 | 1.67× |
| Niedersachsen | 375,113 | 0.75× |
| Sachsen | 183,996 | 0.73× |
| Rheinland-Pfalz | 157,412 | 0.61× |
| Schleswig-Holstein | 151,417 | 0.82× |
| Hamburg | 141,099 | 1.21× |
| Brandenburg | 103,199 | 0.64× |
| Bremen | 94,664 | 2.14× |
| Sachsen-Anhalt | 91,096 | 0.68× |
| Mecklenburg-Vorpommern | 86,797 | 0.88× |
| Thüringen | 85,985 | 0.65× |
| Saarland | 73,012 | 1.15× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cycle sport | 3.22× | Sports |
| Mountain bike | 2.93× | Sports |
| Racing bicycle | 3.41× | Sports |
| Downhill mountain biking | 4.2× | Sports |
| Road bicycle | 4.33× | Sports |
| rugby | 4.12× | Sports |
| Tour de France | 3.74× | Sports |
| Cross-country cycling | 3.56× | Sports |
| Electric bicycle | 2.82× | Cars & Mobility |
| Trek Bicycle Corporation | 3.91× | Cars & Mobility |
| Enduro (mountain biking) | 4.24× | Sports |
| Shimano | 3.63× | Cars & Mobility |
| Road cycling | 3.99× | Sports |
| Cycling team | 4.01× | Sports |
| Cycling club | 4.65× | Sports |
| Motorboat | 3.86× | Cars & Mobility |
| SRAM Corporation | 3.78× | Cars & Mobility |
| Mountain bike racing | 3.46× | Sports |
| Hiking trails | 3.27× | Sports |
| Auto mechanic | 1.95× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.57 |
| Travelling | THRILL | 1.37 |
| Sustainability | BALANCE | 1.27 |
| DIY Mentality | THRILL | 1.25 |
| Urban Lifestyle | OPEN | 1.24 |
| Patriotism | CONSERVATISM | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 13.0% |
| Japan | 9.7% |
| Italy | 9.6% |
See Bicycle touring audiences in other countries
More Sport audiences in Germany
- Soccer (21,821,139)
- American football (15,078,573)
- Basketball (12,761,477)
- Golf (11,418,178)
- Swimming (9,658,593)
Frequently asked questions
How many fans does Bicycle touring have in Germany?
Bicycle touring has an estimated audience of 5,160,601 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Bicycle touring fans?
36.3% of Bicycle touring fans are female, 63.7% are male, with an average age of 41.4 years.
Which brands do Bicycle touring fans like most?
Bicycle touring fans show strongest brand affinity for Cycle sport (3.22×), Mountain bike (2.93×), and Racing bicycle (3.41×) over the country average.
Where do Bicycle touring fans live in Germany?
Bicycle touring fans in Germany are most concentrated in Bayern (reach 1,026,913), Nordrhein-Westfalen (reach 797,879), and Baden-Württemberg (reach 695,842). These three regions account for the largest share of the active audience.
What other brands do Bicycle touring fans also like?
Beyond Bicycle touring itself, the audience over-indexes on Mountain bike (2.93×), Racing bicycle (3.41×), Downhill mountain biking (4.2×), and Road bicycle (4.33×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bicycle touring. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.