A data profile of the people who buy, follow and care about Bicycle touring in United Kingdom — modelled from more than twelve digital signal sources. Bicycle touring has an estimated audience of 2,956,928 people in United Kingdom.
The average Bicycle touring fan in United Kingdom is 44.9 years old, more male, and lives primarily in England.
The audience is concentrated in England, South East, Greater London.
Top brand affinities include Cars (film), Tour de France, FIFA World Cup 2026, with strongest over-indexing on Cars (film) (4.19× the country average).
Demographically, the Bicycle touring audience skews more male with an average age of 44.9, and over-indexes on personality traits such as DIY Mentality, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Bicycle touring fan in United Kingdom is more male, around 44.9 years old, with strong DIY Mentality tendencies and a notable affinity for Cars (film).
The key figures that characterise the Bicycle touring profile in United Kingdom.
33.9% are female, 66.1% are male, average age 44.9.
| Metric | Value |
|---|---|
| Female | 33.9% |
| Male | 66.1% |
| Average age | 44.9 |
| Estimated audience size | 2,956,928 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 14% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 34% |
of the worldwide Bicycle touring audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 13.0% |
| Japan | 9.7% |
| Italy | 9.6% |
Where the Bicycle touring audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | South West | ~300K | 1.25× | |
| 02 | Scotland | ~300K | 1.07× | |
| 03 | England | ~2M | 1.04× | |
| 04 | North West | ~300K | 1.04× | |
| 05 | East Midlands | ~200K | 1.04× | |
| 06 | Northern Ireland | ~90K | 1.04× | |
| 07 | Greater London | ~400K | 0.98× | |
| 08 | Wales | ~200K | 0.98× | |
| 09 | South East | ~400K | 0.96× | |
| 10 | East of England | ~300K | 0.95× | |
| 11 | North East | ~100K | 0.95× | |
| 12 | Yorkshire and the Humber | ~200K | 0.86× | |
| 13 | West Midlands | ~100K | 0.81× |
The strongest cross-interests of the Bicycle touring audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Orly Airport | Travel & Leisure | 10.56× | ||
| 02 | Pinkbike | Sports | 9.08× | ||
| 03 | Cycling team | Sports | 6.65× | ||
| 04 | Trek Bicycle Corporation | Cars & Mobility | 6.00× | ||
| 05 | Tour de France | Sports | 5.82× | ||
| 06 | Enduro (mountain biking) | Sports | 5.82× | ||
| 07 | Mountain bike racing | Sports | 5.57× | ||
| 08 | Bouldering | Sports | 5.11× | ||
| 09 | Waze | Internet & Social Media | 5.00× | ||
| 10 | Cars (film) | Movies & TV | 4.19× | ||
| 11 | Ski | Sports | 3.78× | ||
| 12 | Electric bicycle | Cars & Mobility | 3.77× | ||
| 13 | Mountain bike | Sports | 3.29× | ||
| 14 | Hardware store | Home & Garden | 2.78× | ||
| 15 | Sky Sport | Sports | 2.50× | ||
| 16 | Freight transport | Cars & Mobility | 2.19× | ||
| 17 | Emma Raducanu | Sports | 2.02× | ||
| 18 | American Student Dental Association | Business & Career | 1.74× | ||
| 19 | Formula One | Sports | 1.61× | ||
| 20 | FIFA World Cup 2026 | Sports | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.48× | |
| Risk Appetite | THRILL | 1.35× | |
| Sports Activity | POWER | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 0.65× | |
| Creativity | OPEN | 0.68× | |
| Extroversion | THRILL | 0.68× |
Bicycle touring has an estimated audience of 2,956,928 people in United Kingdom, concentrated in England and South East.
33.9% of Bicycle touring fans are female, 66.1% are male, with an average age of 44.9 years.
Bicycle touring fans show strongest brand affinity for Cars (film) (4.19×), Tour de France (5.82×), and FIFA World Cup 2026 (1.54×) over the country average.
Bicycle touring fans in United Kingdom are most concentrated in England (reach ~2M), South East (reach ~400K), and Greater London (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Bicycle touring itself, the audience over-indexes on Tour de France (5.82×), FIFA World Cup 2026 (1.54×), American Student Dental Association (1.74×), and Sky Sport (2.5×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Bicycle touring. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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