A data profile of the people who buy, follow and care about Ski in United Kingdom — modelled from more than twelve digital signal sources. Ski has an estimated audience of 3,871,428 people in United Kingdom.
Ski fans in United Kingdom are concentrated in England, with strong brand affinity for Ski resort.
The audience is concentrated in England, Scotland, Wales.
Top brand affinities include Ski resort, Alpine skiing, Bouldering, with strongest over-indexing on Ski resort (6.39× the country average).
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 4 regions tracked by Rascasse.
The typical Ski fan in United Kingdom shows strong Risk Appetite tendencies and a notable affinity for Ski resort.
The key figures that characterise the Ski profile in United Kingdom.
| Metric | Value |
|---|---|
| Estimated audience size | 3,871,428 |
of the worldwide Ski audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 19.4% |
| Germany | 7.2% |
| France | 6.2% |
Where the Ski audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Scotland | ~400K | 1.11× | |
| 02 | Wales | ~200K | 1.01× | |
| 03 | Northern Ireland | ~100K | 0.97× | |
| 04 | England | ~3M | 0.91× |
The strongest cross-interests of the Ski audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Waterskiing | Sports | 7.46× | ||
| 02 | Indoor climbing | Sports | 6.72× | ||
| 03 | Bouldering | Sports | 6.65× | ||
| 04 | Dressage | Sports | 6.44× | ||
| 05 | Ski resort | Travel & Leisure | 6.39× | ||
| 06 | Alpine skiing | Sports | 5.47× | ||
| 07 | Rafting | Sports | 5.41× | ||
| 08 | Paragliding | Sports | 5.26× | ||
| 09 | Ski touring | Sports | 4.92× | ||
| 10 | Campfire | Travel & Leisure | 4.34× | ||
| 11 | Bicycle touring | Sports | 3.78× | ||
| 12 | Arc'teryx | Fashion & Accessoires | 3.61× | ||
| 13 | Snowboarding | Sports | 3.06× | ||
| 14 | Extreme sport | Sports | 2.95× | ||
| 15 | High-net-worth individual | Business & Career | 2.11× | ||
| 16 | Livemusic | Music & Radio | 1.92× | ||
| 17 | Golden Retriever | Pets & Animals | 1.88× | ||
| 18 | Property finder | Home & Garden | 1.66× | ||
| 19 | Sports Direct | Fashion & Accessoires | 1.57× | ||
| 20 | Harrods | Shopping | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 2.27× | |
| Patriotism | CONSERVATISM | 1.91× | |
| Sports Activity | POWER | 1.82× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.73× | |
| Spirituality | BALANCE | 0.81× | |
| Social Media Usage | JOY | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Ski. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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