Rascasse Audience Intelligence

Ski Audience in Spain

A data profile of the people who buy, follow and care about Ski in Spain — modelled from more than twelve digital signal sources. Ski has an estimated audience of 3,790,476 people in Spain.

#620among Topic in Spain#70in Sports

Ski has an estimated audience of 3,790,476 people in Spain. Top brand affinities: Ski resort, Alpine skiing, Extreme sport, Real property, Snowboarding.

Top brand affinities include Ski resort, Alpine skiing, Extreme sport, with strongest over-indexing on Ski resort (3.96× the country average).

The typical Ski fan in Spain shows strong Risk Appetite tendencies and a notable affinity for Ski resort.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ski profile in Spain.

Audience size
3.8M
in Spain
Country rank
#917
Topic in Spain
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ski fans

Fig. 02

Gender split

Demographic split for Ski audience in Spain
MetricValue
Estimated audience size3,790,476
Fig. 04

Worldwide distribution

4.1%

of the worldwide Ski audience comes from Spain.

Worldwide audience distribution share by country for Ski
CountryShare
United States19.4%
Germany7.2%
France6.2%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ski audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ski audience
#·InterestCategoryAffinity×
01Apocalypse NowMovies & TV5.50×
02Ski resortTravel & Leisure3.96×
03High-net-worth individualBusiness & Career3.22×
04Alpine skiingSports2.96×
05SnowboardingSports2.69×
06Costa RicaTravel & Leisure2.65×
07Travel literatureTravel & Leisure2.30×
08Extreme sportSports2.22×
09Real propertyHome & Garden2.01×
10The Championships, WimbledonSports2.00×
11OutdoorsTravel & Leisure1.89×
12Motorcycle helmetCars & Mobility1.76×
13Tour de FranceSports1.75×
14Travel photographyTechnology & Electronics1.70×
15Motorcycle accessoriesCars & Mobility1.70×
16Custom motorcycleCars & Mobility1.63×
17GymnasticsSports1.61×
18InnovationBusiness & Career1.53×
19MotorsportCars & Mobility1.53×
20CruisesTravel & Leisure1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ski audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ski audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.53×
IndulgenceJOY1.47×
Sports ActivityPOWER1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ski audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.69×
Social Media UsageJOY0.75×
Community OrientationOPEN0.77×
0×1.00× baseline2×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in Spain

See Ski audiences in other countries

How to read this data

Audience size is the estimated number of people in Spain who actively search for Ski. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →