A data profile of the people who buy, follow and care about Ski in France — modelled from more than twelve digital signal sources. Ski has an estimated audience of 5,751,428 people in France.
Ski fans in France are concentrated in Auvergne-Rhône-Alpes, with strong brand affinity for Love & Sex.
The audience is concentrated in Auvergne-Rhône-Alpes, Île-de-France, Occitanie.
Top brand affinities include Love & Sex, Christmas Gift, Christmas tree, with strongest over-indexing on Love & Sex (299.69× the country average).
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Ski fan in France shows strong Mindfulness tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Ski profile in France.
| Metric | Value |
|---|---|
| Estimated audience size | 5,751,428 |
of the worldwide Ski audience comes from France.
| Country | Share |
|---|---|
| United States | 19.4% |
| Germany | 7.2% |
| France | 6.2% |
Where the Ski audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Auvergne-Rhône-Alpes | ~1.5M | 2.15× | |
| 02 | Provence-Alpes-Côte d'Azur | ~600K | 1.45× | |
| 03 | Occitanie | ~600K | 1.27× | |
| 04 | Bourgogne-Franche-Comté | ~200K | 1.04× | |
| 05 | Île-de-France | ~1M | 0.98× | |
| 06 | Grand Est | ~500K | 0.98× | |
| 07 | Nouvelle-Aquitaine | ~500K | 0.94× | |
| 08 | Normandy | ~200K | 0.87× | |
| 09 | Pays de la Loire | ~200K | 0.78× | |
| 10 | Hauts-de-France | ~400K | 0.72× | |
| 11 | Centre-Val de Loire | ~200K | 0.72× | |
| 12 | Brittany | ~200K | 0.66× | |
| 13 | Corsica | ~10K | 0.52× |
The strongest cross-interests of the Ski audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 299.69× | ||
| 02 | Selfridges | Shopping | 232.53× | ||
| 03 | Christmas Gift | Kids & Family | 30.44× | ||
| 04 | Christmas tree | Kids & Family | 28.76× | ||
| 05 | Plants vs. Zombies | Games | 22.90× | ||
| 06 | Fischer (company) | Sports | 20.00× | ||
| 07 | Broadcasting of sports events | Movies & TV | 16.51× | ||
| 08 | Girl power | Politics & Society | 15.94× | ||
| 09 | Single track (mountain biking) | Sports | 13.73× | ||
| 10 | Breast Cancer awareness | Health | 13.34× | ||
| 11 | Zoom lens | Technology & Electronics | 10.64× | ||
| 12 | Single-lens reflex camera | Technology & Electronics | 10.39× | ||
| 13 | Sustainable products | Politics & Society | 9.46× | ||
| 14 | Kitchen garden | Home & Garden | 9.25× | ||
| 15 | Dentistry | Business & Career | 7.36× | ||
| 16 | Hormone | Health | 6.23× | ||
| 17 | Ski resort | Travel & Leisure | 4.42× | ||
| 18 | Tinder | Internet & Social Media | 4.42× | ||
| 19 | Alpine skiing | Sports | 2.47× | ||
| 20 | Real property | Home & Garden | 1.65× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 3.04× | |
| Risk Appetite | THRILL | 2.21× | |
| Patriotism | CONSERVATISM | 2.07× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.80× | |
| Community Orientation | OPEN | 0.85× | |
| Creativity | OPEN | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Ski. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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