Ski Audience in France
Ski has an estimated audience of 5,751,428 people in France. Top regions: Auvergne-Rhône-Alpes, Île-de-France, Occitanie. Top brand affinities: Fischer (company), Ski resort, Google News, Real property, TikTok.
Ski fans in France are concentrated in Auvergne-Rhône-Alpes, with strong brand affinity for Fischer (company). The audience is concentrated in Auvergne-Rhône-Alpes, Île-de-France, Occitanie. Top brand affinities include Fischer (company), Ski resort, Google News, with strongest over-indexing on Fischer (company) (20× the country average). Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Video game
Demographics of Ski fans
| Metric | Value |
|---|---|
| Estimated audience size | 5,751,428 |
Audience persona
The typical Ski fan in France shows strong Risk Appetite tendencies and a notable affinity for Fischer (company).
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Auvergne-Rhône-Alpes | 1,453,742 | 2.15× |
| Île-de-France | 1,012,663 | 0.98× |
| Occitanie | 632,754 | 1.27× |
| Provence-Alpes-Côte d'Azur | 618,586 | 1.45× |
| Nouvelle-Aquitaine | 474,202 | 0.94× |
| Grand Est | 455,844 | 0.98× |
| Hauts-de-France | 362,710 | 0.72× |
| Pays de la Loire | 248,898 | 0.78× |
| Normandy | 242,845 | 0.87× |
| Bourgogne-Franche-Comté | 242,785 | 1.04× |
| Brittany | 185,393 | 0.66× |
| Centre-Val de Loire | 155,372 | 0.72× |
| Corsica | 12,685 | 0.44× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Fischer (company) | 20× | Sports |
| Ski resort | 4.01× | Travel & Leisure |
| Google News | 2.15× | News |
| Real property | 2.32× | Home & Garden |
| TikTok | 1.68× | Internet & Social Media |
| Crédit Mutuel | 2.24× | Business & Career |
| Happiness | 1.8× | Health |
| Recreation | 1.9× | Travel & Leisure |
| Fine-art photography | 3.46× | Technology & Electronics |
| Alpine skiing | 2.85× | Sports |
| Garmin | 4.83× | Technology & Electronics |
| Kitchen garden | 4.16× | Home & Garden |
| Broadcasting of sports events | 5.06× | Movies & TV |
| Kayak | 2.34× | Travel & Leisure |
| Spas | 1.68× | Beauty & Wellness |
| Canada | 1.54× | Travel & Leisure |
| RC Lens | 2.24× | Sports |
| Free Mobile | 1.91× | Technology & Electronics |
| Conforama | 1.59× | Home & Garden |
| Zoom lens | 4.7× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.71 |
| Sports Activity | POWER | 1.58 |
| Mindfulness | BALANCE | 1.54 |
| Patriotism | CONSERVATISM | 1.44 |
| Extroversion | THRILL | 1.26 |
| Travelling | THRILL | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.4% |
| Germany | 7.2% |
| France | 6.2% |
See Ski audiences in other countries
More Video game audiences in France
- Rakuten (5,928,545)
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- World of Warcraft (3,606,150)
- Motorcycle club (3,291,673)
How to read this data
Audience size is the estimated number of people in France who actively search for Ski. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.