A data profile of the people who buy, follow and care about Freight transport in United Kingdom — modelled from more than twelve digital signal sources. Freight transport has an estimated audience of 6,112,505 people in United Kingdom.
The average Freight transport fan in United Kingdom is 42.8 years old, balanced, and lives primarily in England.
The audience is concentrated in England, Scotland, South East.
Top brand affinities include Breaking news, EBay, Energy, with strongest over-indexing on Breaking news (3.13× the country average).
Demographically, the Freight transport audience skews balanced with an average age of 42.8, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Freight transport fan in United Kingdom is balanced, around 42.8 years old, with strong Quality Awareness tendencies and a notable affinity for Breaking news.
The key figures that characterise the Freight transport profile in United Kingdom.
50.6% are female, 49.4% are male, average age 42.8.
| Metric | Value |
|---|---|
| Female | 50.6% |
| Male | 49.4% |
| Average age | 42.8 |
| Estimated audience size | 6,112,505 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 29% |
of the worldwide Freight transport audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 32.1% |
| Indonesia | 4.7% |
| United Kingdom | 4.5% |
Where the Freight transport audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Scotland | ~1.5M | 2.30× | |
| 02 | West Midlands | ~300K | 1.23× | |
| 03 | East of England | ~600K | 1.07× | |
| 04 | South West | ~500K | 1.01× | |
| 05 | East Midlands | ~400K | 1.00× | |
| 06 | Yorkshire and the Humber | ~500K | 0.99× | |
| 07 | South East | ~800K | 0.96× | |
| 08 | North East | ~200K | 0.96× | |
| 09 | North West | ~600K | 0.92× | |
| 10 | Northern Ireland | ~200K | 0.91× | |
| 11 | Wales | ~300K | 0.86× | |
| 12 | England | ~2.5M | 0.44× |
The strongest cross-interests of the Freight transport audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Employment website | Business & Career | 3.31× | ||
| 02 | Workwear | Fashion & Accessoires | 3.31× | ||
| 03 | Breaking news | Movies & TV | 3.13× | ||
| 04 | Vodafone | Technology & Electronics | 3.07× | ||
| 05 | EBay | Shopping | 2.56× | ||
| 06 | Public transport | Cars & Mobility | 2.53× | ||
| 07 | Energy | Home & Garden | 2.37× | ||
| 08 | Esso | Cars & Mobility | 2.18× | ||
| 09 | Home Appliances | Home & Garden | 2.04× | ||
| 10 | Wikipedia | Internet & Social Media | 2.00× | ||
| 11 | Autotrader | Cars & Mobility | 1.90× | ||
| 12 | Hobby | Home & Garden | 1.81× | ||
| 13 | Internet & Social Media | 1.75× | |||
| 14 | William Hill (bookmaker) | Games | 1.68× | ||
| 15 | Toolstation | Home & Garden | 1.65× | ||
| 16 | Distilled beverage | Food & Beverages | 1.64× | ||
| 17 | Screwfix | Home & Garden | 1.60× | ||
| 18 | B&Q | Shopping | 1.58× | ||
| 19 | Rock music | Music & Radio | 1.56× | ||
| 20 | Comedy movies | Movies & TV | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.42× | |
| Convenience Orientation | PREMIUM | 1.41× | |
| DIY Mentality | THRILL | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.69× | |
| Sports Activity | POWER | 0.79× | |
| Design Affinity | PREMIUM | 0.81× |
Freight transport has an estimated audience of 6,112,505 people in United Kingdom, concentrated in England and Scotland.
50.6% of Freight transport fans are female, 49.4% are male, with an average age of 42.8 years.
Freight transport fans show strongest brand affinity for Breaking news (3.13×), EBay (2.56×), and Energy (2.37×) over the country average.
Freight transport fans in United Kingdom are most concentrated in England (reach ~2.5M), Scotland (reach ~1.5M), and South East (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Freight transport itself, the audience over-indexes on EBay (2.56×), Energy (2.37×), Hobby (1.81×), and Home Appliances (2.04×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Freight transport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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