A data profile of the people who buy, follow and care about Bicycle touring in France — modelled from more than twelve digital signal sources. Bicycle touring has an estimated audience of 3,029,173 people in France.
The average Bicycle touring fan in France is 44.8 years old, more male, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine.
Top brand affinities include Tour de France, Pauline Ferrand-Prévot, Cycling team, with strongest over-indexing on Tour de France (5.21× the country average).
Demographically, the Bicycle touring audience skews more male with an average age of 44.8, and over-indexes on personality traits such as Risk Appetite, Sports Activity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Bicycle touring fan in France is more male, around 44.8 years old, with strong Risk Appetite tendencies and a notable affinity for Tour de France.
The key figures that characterise the Bicycle touring profile in France.
35.0% are female, 65.0% are male, average age 44.8.
| Metric | Value |
|---|---|
| Female | 35.0% |
| Male | 65.0% |
| Average age | 44.8 |
| Estimated audience size | 3,029,173 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 13% | |
| 30-39 | 16% | |
| 40-49 | 21% | |
| 50+ | 37% |
of the worldwide Bicycle touring audience comes from France.
| Country | Share |
|---|---|
| United States | 13.0% |
| Japan | 9.7% |
| Italy | 9.6% |
Where the Bicycle touring audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~600K | 1.10× | |
| 02 | Corsica | ~20K | 1.09× | |
| 03 | Provence-Alpes-Côte d'Azur | ~200K | 1.02× | |
| 04 | Bourgogne-Franche-Comté | ~100K | 1.01× | |
| 05 | Centre-Val de Loire | ~100K | 1.01× | |
| 06 | Grand Est | ~200K | 0.99× | |
| 07 | Normandy | ~100K | 0.98× | |
| 08 | Pays de la Loire | ~200K | 0.97× | |
| 09 | Brittany | ~100K | 0.97× | |
| 10 | Nouvelle-Aquitaine | ~300K | 0.95× | |
| 11 | Occitanie | ~200K | 0.95× | |
| 12 | Auvergne-Rhône-Alpes | ~300K | 0.93× | |
| 13 | Hauts-de-France | ~200K | 0.93× |
The strongest cross-interests of the Bicycle touring audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pinkbike | Sports | 10.73× | ||
| 02 | Cycling team | Sports | 7.81× | ||
| 03 | SRAM Corporation | Cars & Mobility | 7.50× | ||
| 04 | Colnago | Cars & Mobility | 7.43× | ||
| 05 | Cervélo | Cars & Mobility | 7.01× | ||
| 06 | Enduro (mountain biking) | Sports | 6.95× | ||
| 07 | Super Rugby | Sports | 6.39× | ||
| 08 | Cross-country cycling | Sports | 6.34× | ||
| 09 | Vuelta a España | Sports | 5.97× | ||
| 10 | Pauline Ferrand-Prévot | Sports | 5.94× | ||
| 11 | Tour de France | Sports | 5.21× | ||
| 12 | Julian Alaphilippe | Sports | 5.21× | ||
| 13 | Waze | Internet & Social Media | 4.69× | ||
| 14 | Racing bicycle | Sports | 4.11× | ||
| 15 | Cars (film) | Movies & TV | 3.45× | ||
| 16 | Motorcycle sport | Sports | 2.98× | ||
| 17 | Winter sport | Sports | 2.91× | ||
| 18 | Ski | Sports | 2.80× | ||
| 19 | MSN | News | 1.79× | ||
| 20 | Camping | Travel & Leisure | 1.74× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.80× | |
| Sports Activity | POWER | 1.48× | |
| Sustainability | BALANCE | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.72× | |
| Price Sensitivity | PREMIUM | 0.77× | |
| Creativity | OPEN | 0.79× |
Bicycle touring has an estimated audience of 3,029,173 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
35.0% of Bicycle touring fans are female, 65.0% are male, with an average age of 44.8 years.
Bicycle touring fans show strongest brand affinity for Tour de France (5.21×), Pauline Ferrand-Prévot (5.94×), and Cycling team (7.81×) over the country average.
Bicycle touring fans in France are most concentrated in Île-de-France (reach ~600K), Auvergne-Rhône-Alpes (reach ~300K), and Nouvelle-Aquitaine (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Bicycle touring itself, the audience over-indexes on Pauline Ferrand-Prévot (5.94×), Cycling team (7.81×), Cross-country cycling (6.34×), and Cars (film) (3.45×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Bicycle touring. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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