Rascasse Audience Intelligence

Super Rugby Audience in France

A data profile of the people who buy, follow and care about Super Rugby in France — modelled from more than twelve digital signal sources. Super Rugby has an estimated audience of 912,916 people in France.

#8among Rugby in France#53among Event in France#361in Sports

The average Super Rugby fan in France is 36.2 years old, more male, and lives primarily in Île-de-France.

The audience is concentrated in Île-de-France, Occitanie, Nouvelle-Aquitaine.

Top brand affinities include Shopping and fashion, Rugby sevens, Rugby School, with strongest over-indexing on Shopping and fashion (5.83× the country average).

Demographically, the Super Rugby audience skews more male with an average age of 36.2, and over-indexes on personality traits such as Spirituality, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.

The typical Super Rugby fan in France is more male, around 36.2 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.

Category: Sports · Type: Event · Subtype: Rugby

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Super Rugby profile in France.

Audience size
913K
in France
Gender
36.5%♀
63.5% male
Age
36.2
average years
Country rank
#4941
Event in France
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Super Rugby fans

36.5% are female, 63.5% are male, average age 36.2.

Fig. 02

Gender split

36.5%
Female
63.5%
Male
Demographic split for Super Rugby audience in France
MetricValue
Female36.5%
Male63.5%
Average age36.2
Estimated audience size912,916
Fig. 03

Age distribution

Ø 36.2
average years
Age distribution of the Super Rugby audience in France
Age bracketShare%
16-1928%
20-2923%
30-3916%
40-4917%
50+17%
Fig. 04

Worldwide distribution

9.1%

of the worldwide Super Rugby audience comes from France.

Worldwide audience distribution share by country for Super Rugby
CountryShare
United Kingdom20.0%
South Africa19.4%
Australia17.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the France average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Super Rugby audience in France is strongest.

Fig. 05

Top regions by affinity

Super Rugby fans by region: top regions in France
#RegionReachAffinity×
01Occitanie~200K2.00×
02Nouvelle-Aquitaine~200K1.95×
03Auvergne-Rhône-Alpes~100K1.20×
04Bourgogne-Franche-Comté~40K1.02×
05Provence-Alpes-Côte d'Azur~70K0.99×
06Corsica~4K0.98×
07Île-de-France~200K0.97×
08Centre-Val de Loire~30K0.84×
09Normandy~40K0.81×
10Brittany~40K0.79×
11Pays de la Loire~40K0.73×
12Grand Est~50K0.72×
13Hauts-de-France~50K0.61×
Fig. 06

Affinity by region

Affinity by region — Super Rugby, France
0.61×1.00×2.00×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Super Rugby audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Super Rugby audience
#·InterestCategoryAffinity×
01Hurricanes (rugby union)Sports34.50×
02Rugby SchoolBusiness & Career30.87×
03The Footy Show (rugby league)Sports26.69×
04Social Security (United States)Politics & Society25.75×
05Rugby sevensSports22.31×
06National Rugby LeagueSports19.30×
07Snap!Music & Radio14.77×
08Running Man (TV series)Movies & TV13.19×
09Sainsbury'sShopping12.51×
10Rugby World CupSports11.25×
11Six Nations ChampionshipSports10.06×
12Bath, SomersetPOI10.03×
13Stade ToulousainSports8.82×
14Rugby leagueSports7.96×
15Top 14Sports7.38×
16Section PaloiseSports7.38×
17Rugby unionSports6.21×
18Shopping and fashionShopping5.83×
19rugbySports5.34×
20Ouest FranceNews2.06×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Super Rugby audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Super Rugby audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.51×
Risk AppetiteTHRILL1.38×
Healthy LifestyleBALANCE1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Super Rugby audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.97×
Community OrientationOPEN0.98×
ExtroversionTHRILL0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Super Rugby have in France?

Super Rugby has an estimated audience of 912,916 people in France, concentrated in Île-de-France and Occitanie.

02

What is the gender split and age of Super Rugby fans?

36.5% of Super Rugby fans are female, 63.5% are male, with an average age of 36.2 years.

03

Which brands do Super Rugby fans like most?

Super Rugby fans show strongest brand affinity for Shopping and fashion (5.83×), Rugby sevens (22.31×), and Rugby School (30.87×) over the country average.

04

Where do Super Rugby fans live in France?

Super Rugby fans in France are most concentrated in Île-de-France (reach ~200K), Occitanie (reach ~200K), and Nouvelle-Aquitaine (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Super Rugby fans also like?

Beyond Super Rugby itself, the audience over-indexes on Rugby sevens (22.31×), Rugby School (30.87×), National Rugby League (19.3×), and Snap! (14.77×) compared to the France average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Rugby audiences in France

See Super Rugby audiences in other countries

How to read this data

Audience size is the estimated number of people in France who actively search for Super Rugby. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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