Rascasse Audience Intelligence

Cycle sport Audience in Germany

A data profile of the people who buy, follow and care about Cycle sport in Germany — modelled from more than twelve digital signal sources. Cycle sport has an estimated audience of 5,043,664 people in Germany.

#18among Sport in Germany#657among Topic in Germany#90in Sports

The average Cycle sport fan in Germany is 38.2 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Motorcycle helmet, Bicycle helmet, Vuelta a España, with strongest over-indexing on Motorcycle helmet (5.67× the country average).

Demographically, the Cycle sport audience skews more male with an average age of 38.2, and over-indexes on personality traits such as Risk Appetite, Sports Activity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Cycle sport fan in Germany is more male, around 38.2 years old, with strong Risk Appetite tendencies and a notable affinity for Motorcycle helmet.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cycle sport profile in Germany.

Audience size
5M
in Germany
Gender
43.8%♀
56.2% male
Age
38.2
average years
Country rank
#1051
Topic in Germany
Fig. 01

Search interest · 12-month trend

-51%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cycle sport fans

43.8% are female, 56.2% are male, average age 38.2.

Fig. 02

Gender split

43.8%
Female
56.2%
Male
Demographic split for Cycle sport audience in Germany
MetricValue
Female43.8%
Male56.2%
Average age38.2
Estimated audience size5,043,664
Fig. 03

Age distribution

Ø 38.2
average years
Age distribution of the Cycle sport audience in Germany
Age bracketShare%
16-1921%
20-2921%
30-3922%
40-4920%
50+17%
Fig. 04

Worldwide distribution

8.0%

of the worldwide Cycle sport audience comes from Germany.

Worldwide audience distribution share by country for Cycle sport
CountryShare
United States14.8%
Japan10.0%
Germany8.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cycle sport audience in Germany is strongest.

Fig. 05

Top regions by affinity

Cycle sport fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~400K1.48×
02Saarland~80K1.34×
03Mecklenburg-Vorpommern~100K1.15×
04Baden-Württemberg~800K1.10×
05Sachsen-Anhalt~100K1.09×
06Thüringen~100K1.08×
07Brandenburg~200K1.04×
08Rheinland-Pfalz~300K1.03×
09Bayern~800K1.00×
10Nordrhein-Westfalen~1M0.96×
11Berlin~200K0.94×
12Hessen~300K0.86×
13Hamburg~90K0.81×
14Bremen~30K0.78×
15Niedersachsen~400K0.75×
16Schleswig-Holstein~100K0.71×
Fig. 06

Affinity by region

Affinity by region — Cycle sport, Germany
0.71×1.00×1.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cycle sport audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cycle sport audience
#·InterestCategoryAffinity×
01Vuelta a EspañaSports8.14×
02Bicycle helmetCars & Mobility7.93×
03Motorcycle helmetCars & Mobility5.67×
04Sustainable transportCars & Mobility4.85×
05SRAM CorporationCars & Mobility4.77×
06KawasakiCars & Mobility4.62×
07Trek Bicycle CorporationCars & Mobility4.38×
08KTMCars & Mobility4.38×
09ShimanoCars & Mobility4.19×
10Tour de FranceSports3.74×
11MotoGPSports3.32×
12Bicycle touringSports3.22×
13Extreme sportSports3.09×
14Motorcycle accessoriesCars & Mobility3.09×
15PianoMusic & Radio2.84×
16Michael SchumacherSports2.75×
17Millie Bobby BrownMovies & TV2.73×
18SupermanMovies & TV2.72×
19Chihuahua (dog)Pets & Animals2.45×
20House musicMusic & Radio2.39×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cycle sport audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cycle sport audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.58×
Sports ActivityPOWER1.39×
Quality AwarenessPREMIUM1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cycle sport audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.83×
Price SensitivityPREMIUM0.89×
Family OrientationCONSERVATISM0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cycle sport have in Germany?

Cycle sport has an estimated audience of 5,043,664 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Cycle sport fans?

43.8% of Cycle sport fans are female, 56.2% are male, with an average age of 38.2 years.

03

Which brands do Cycle sport fans like most?

Cycle sport fans show strongest brand affinity for Motorcycle helmet (5.67×), Bicycle helmet (7.93×), and Vuelta a España (8.14×) over the country average.

04

Where do Cycle sport fans live in Germany?

Cycle sport fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1M), Bayern (reach ~800K), and Baden-Württemberg (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Cycle sport fans also like?

Beyond Cycle sport itself, the audience over-indexes on Bicycle helmet (7.93×), Vuelta a España (8.14×), Tour de France (3.74×), and Superman (2.72×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sport audiences in Germany

See Cycle sport audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Cycle sport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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