Cycle sport Audience in Germany
Cycle sport has an estimated audience of 5,043,664 people in Germany. 43.8% are female, 56.2% are male, average age 38.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Mountain biking, Spiegel Online, IHF World Men's Handball Championship, Superman, Motorcycle helmet.
The average Cycle sport fan in Germany is 38.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Mountain biking, Spiegel Online, IHF World Men's Handball Championship, with strongest over-indexing on Mountain biking (8.14× the country average). Demographically, the Cycle sport audience skews more male with an average age of 38.2, and over-indexes on personality traits such as Sports Activity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of Cycle sport fans
| Metric | Value |
|---|---|
| Female | 43.8% |
| Male | 56.2% |
| Average age | 38.2 |
| Estimated audience size | 5,043,664 |
Audience persona
The typical Cycle sport fan in Germany is more male, around 38.2 years old, with strong Sports Activity tendencies and a notable affinity for Mountain biking.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,031,825 | 0.93× |
| Bayern | 827,764 | 1.02× |
| Baden-Württemberg | 815,811 | 1.19× |
| Niedersachsen | 343,366 | 0.7× |
| Sachsen | 341,140 | 1.38× |
| Hessen | 309,154 | 0.8× |
| Rheinland-Pfalz | 267,385 | 1.06× |
| Berlin | 223,170 | 0.99× |
| Brandenburg | 156,113 | 1× |
| Thüringen | 138,826 | 1.08× |
| Sachsen-Anhalt | 135,023 | 1.03× |
| Schleswig-Holstein | 124,326 | 0.69× |
| Mecklenburg-Vorpommern | 111,840 | 1.16× |
| Saarland | 94,167 | 1.52× |
| Hamburg | 84,249 | 0.74× |
| Bremen | 30,522 | 0.71× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mountain biking | 8.14× | Sports |
| Spiegel Online | 1.9× | News |
| IHF World Men's Handball Championship | 3.14× | Sports |
| Superman | 2.46× | Movies & TV |
| Motorcycle helmet | 3.93× | Cars & Mobility |
| Sustainable transport | 4.64× | Cars & Mobility |
| Vuelta a España | 6.37× | Sports |
| Kawasaki | 4.59× | Cars & Mobility |
| Do it yourself (DIY) | 1.57× | Home & Garden |
| Bicycle helmet | 5.54× | Cars & Mobility |
| House music | 1.99× | Music & Radio |
| Alpine skiing | 2.28× | Sports |
| KTM | 4.63× | Cars & Mobility |
| Suzuki | 3.57× | Cars & Mobility |
| Street photography | 2.42× | Technology & Electronics |
| Electric guitar | 2.71× | Music & Radio |
| Hatchback | 2.41× | Cars & Mobility |
| Ski resort | 2.34× | Travel & Leisure |
| Motocross | 3.57× | Sports |
| Livemusic | 1.9× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.43 |
| DIY Mentality | THRILL | 1.28 |
| Sustainability | BALANCE | 1.23 |
| Luxury Orientation | PREMIUM | 1.16 |
| Urban Lifestyle | OPEN | 1.12 |
| Travelling | THRILL | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.8% |
| Japan | 10.0% |
| Germany | 8.0% |
See Cycle sport audiences in other countries
More Sport audiences in Germany
- Soccer (21,821,139)
- American football (15,078,573)
- Basketball (12,761,477)
- Golf (11,418,178)
- Swimming (9,658,593)
Frequently asked questions
How many fans does Cycle sport have in Germany?
Cycle sport has an estimated audience of 5,043,664 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Cycle sport fans?
43.8% of Cycle sport fans are female, 56.2% are male, with an average age of 38.2 years.
Which brands do Cycle sport fans like most?
Cycle sport fans show strongest brand affinity for Mountain biking (8.14×), Spiegel Online (1.9×), and IHF World Men's Handball Championship (3.14×) over the country average.
Where do Cycle sport fans live in Germany?
Cycle sport fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,031,825), Bayern (reach 827,764), and Baden-Württemberg (reach 815,811). These three regions account for the largest share of the active audience.
What other brands do Cycle sport fans also like?
Beyond Cycle sport itself, the audience over-indexes on Spiegel Online (1.9×), IHF World Men's Handball Championship (3.14×), Superman (2.46×), and Motorcycle helmet (3.93×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Cycle sport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.