A data profile of the people who buy, follow and care about Cycle sport in France — modelled from more than twelve digital signal sources. Cycle sport has an estimated audience of 2,412,300 people in France.
Cycle sport has an estimated audience of 2,412,300 people in France. 36.4% are female, 63.6% are male, average age 38.6. Top brand affinities: Love & Sex, Christmas tree, Christmas Gift, Broadcasting of sports events, Single track (mountain biking).
Top brand affinities include Love & Sex, Christmas tree, Christmas Gift, with strongest over-indexing on Love & Sex (231.41× the country average).
Demographically, the Cycle sport audience skews more male with an average age of 38.6, and over-indexes on personality traits such as Mindfulness, Risk Appetite.
The typical Cycle sport fan in France is more male, around 38.6 years old, with strong Mindfulness tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Cycle sport profile in France.
36.4% are female, 63.6% are male, average age 38.6.
| Metric | Value |
|---|---|
| Female | 36.4% |
| Male | 63.6% |
| Average age | 38.6 |
| Estimated audience size | 2,412,300 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 21% | |
| 30-39 | 17% | |
| 40-49 | 19% | |
| 50+ | 21% |
of the worldwide Cycle sport audience comes from France.
| Country | Share |
|---|---|
| United States | 14.8% |
| Japan | 10.0% |
| Germany | 8.0% |
The strongest cross-interests of the Cycle sport audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Selfridges | Shopping | 256.62× | ||
| 02 | Love & Sex | Kids & Family | 231.41× | ||
| 03 | Christmas tree | Kids & Family | 41.90× | ||
| 04 | Single track (mountain biking) | Sports | 35.82× | ||
| 05 | Plants vs. Zombies | Games | 35.31× | ||
| 06 | Christmas Gift | Kids & Family | 33.28× | ||
| 07 | Broadcasting of sports events | Movies & TV | 19.03× | ||
| 08 | Girl power | Politics & Society | 17.53× | ||
| 09 | Breast Cancer awareness | Health | 13.15× | ||
| 10 | Single-lens reflex camera | Technology & Electronics | 11.35× | ||
| 11 | Zoom lens | Technology & Electronics | 9.44× | ||
| 12 | Sustainable products | Politics & Society | 9.42× | ||
| 13 | Kitchen garden | Home & Garden | 7.81× | ||
| 14 | Vuelta a España | Sports | 6.62× | ||
| 15 | Dentistry | Business & Career | 6.26× | ||
| 16 | Touring motorcycle | Cars & Mobility | 5.69× | ||
| 17 | Extreme sport | Sports | 5.21× | ||
| 18 | Motorcycle accessories | Cars & Mobility | 5.11× | ||
| 19 | Motorcycle helmet | Cars & Mobility | 4.67× | ||
| 20 | Tour de France | Sports | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 3.02× | |
| Risk Appetite | THRILL | 2.42× | |
| Patriotism | CONSERVATISM | 2.07× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.67× | |
| Creativity | OPEN | 0.79× | |
| Community Orientation | OPEN | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Cycle sport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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