Racing bicycle Audience in Germany
Racing bicycle has an estimated audience of 4,165,586 people in Germany. 42.6% are female, 57.4% are male, average age 37.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gil Ofarim, Buddy – The Buddy Holly Story, Building insulation, Alaska, Google Analytics.
The average Racing bicycle fan in Germany is 37.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gil Ofarim, Buddy – The Buddy Holly Story, Building insulation, with strongest over-indexing on Gil Ofarim (1.85× the country average). Demographically, the Racing bicycle audience skews more male with an average age of 37.7, and over-indexes on personality traits such as DIY Mentality, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic
Demographics of Racing bicycle fans
| Metric | Value |
|---|---|
| Female | 42.6% |
| Male | 57.4% |
| Average age | 37.7 |
| Estimated audience size | 4,165,586 |
Audience persona
The typical Racing bicycle fan in Germany is more male, around 37.7 years old, with strong DIY Mentality tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 933,259 | 1.02× |
| Bayern | 905,987 | 1.35× |
| Baden-Württemberg | 681,693 | 1.2× |
| Niedersachsen | 446,033 | 1.1× |
| Hessen | 305,533 | 0.96× |
| Sachsen | 266,014 | 1.3× |
| Berlin | 188,116 | 1.01× |
| Rheinland-Pfalz | 171,109 | 0.82× |
| Schleswig-Holstein | 152,019 | 1.02× |
| Brandenburg | 119,351 | 0.92× |
| Hamburg | 112,507 | 1.2× |
| Sachsen-Anhalt | 89,782 | 0.83× |
| Thüringen | 83,330 | 0.79× |
| Mecklenburg-Vorpommern | 65,751 | 0.83× |
| Bremen | 36,087 | 1.01× |
| Saarland | 32,473 | 0.63× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 1.85× | Music & Radio |
| Buddy – The Buddy Holly Story | 5.15× | Music & Radio |
| Building insulation | 4.29× | Home & Garden |
| Alaska | 3.43× | Travel & Leisure |
| Google Analytics | 2.3× | Internet & Social Media |
| Handmade Gifts | 1.72× | Kids & Family |
| Hypertext | 2.36× | Technology & Electronics |
| Icon (magazine) | 1.83× | Arts & Culture |
| Staycation | 2.72× | Home & Garden |
| Tuscany | 3.35× | Travel & Leisure |
| Golden Gate | 3.58× | Games |
| Irrigation sprinkler | 5.63× | Home & Garden |
| Carrie (novel) | 3.61× | Literature |
| Jason Clarke (actor) | 2.94× | Movies & TV |
| Sailor | 2.96× | Travel & Leisure |
| Acoustic music | 2.42× | Music & Radio |
| Jura Mountains | 3.39× | Travel & Leisure |
| Minnesota | 3.49× | Travel & Leisure |
| A Streetcar Named Desire (1951 film) | 8.43× | Movies & TV |
| Pumuckl | 3.26× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.43 |
| Sports Activity | POWER | 1.41 |
| Travelling | THRILL | 1.31 |
| Luxury Orientation | PREMIUM | 1.3 |
| Sustainability | BALANCE | 1.26 |
| Urban Lifestyle | OPEN | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 15.4% |
| United States | 13.7% |
| Germany | 8.2% |
See Racing bicycle audiences in other countries
More Sports audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Racing bicycle have in Germany?
Racing bicycle has an estimated audience of 4,165,586 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Racing bicycle fans?
42.6% of Racing bicycle fans are female, 57.4% are male, with an average age of 37.7 years.
Which brands do Racing bicycle fans like most?
Racing bicycle fans show strongest brand affinity for Gil Ofarim (1.85×), Buddy – The Buddy Holly Story (5.15×), and Building insulation (4.29×) over the country average.
Where do Racing bicycle fans live in Germany?
Racing bicycle fans in Germany are most concentrated in Nordrhein-Westfalen (reach 933,259), Bayern (reach 905,987), and Baden-Württemberg (reach 681,693). These three regions account for the largest share of the active audience.
What other brands do Racing bicycle fans also like?
Beyond Racing bicycle itself, the audience over-indexes on Buddy – The Buddy Holly Story (5.15×), Building insulation (4.29×), Alaska (3.43×), and Google Analytics (2.3×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Racing bicycle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.