Racing bicycle Audience in Germany
A data profile of the people who buy, follow and care about Racing bicycle in Germany — modelled from more than twelve digital signal sources. Racing bicycle has an estimated audience of 4,165,586 people in Germany.
The average Racing bicycle fan in Germany is 37.7 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Vuelta a España, Bicycle helmet, Motorcycle helmet, with strongest over-indexing on Vuelta a España (25.91× the country average).
Demographically, the Racing bicycle audience skews more male with an average age of 37.7, and over-indexes on personality traits such as Risk Appetite, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Racing bicycle fan in Germany is more male, around 37.7 years old, with strong Risk Appetite tendencies and a notable affinity for Vuelta a España.
At a glance
The key figures that characterise the Racing bicycle profile in Germany.
Search interest · 12-month trend
Demographics of Racing bicycle fans
42.6% are female, 57.4% are male, average age 37.7.
Gender split
| Metric | Value |
|---|---|
| Female | 42.6% |
| Male | 57.4% |
| Average age | 37.7 |
| Estimated audience size | 4,165,586 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 21% | |
| 30-39 | 21% | |
| 40-49 | 20% | |
| 50+ | 16% |
Worldwide distribution
of the worldwide Racing bicycle audience comes from Germany.
| Country | Share |
|---|---|
| Japan | 15.4% |
| United States | 13.7% |
| Germany | 8.2% |
Geography
Where the Racing bicycle audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bayern | ~900K | 1.32× | |
| 02 | Sachsen | ~300K | 1.27× | |
| 03 | Hamburg | ~100K | 1.20× | |
| 04 | Baden-Württemberg | ~700K | 1.16× | |
| 05 | Niedersachsen | ~400K | 1.08× | |
| 06 | Bremen | ~40K | 1.04× | |
| 07 | Schleswig-Holstein | ~200K | 1.02× | |
| 08 | Nordrhein-Westfalen | ~900K | 1.01× | |
| 09 | Berlin | ~200K | 0.95× | |
| 10 | Brandenburg | ~100K | 0.95× | |
| 11 | Hessen | ~300K | 0.94× | |
| 12 | Mecklenburg-Vorpommern | ~70K | 0.91× | |
| 13 | Sachsen-Anhalt | ~90K | 0.86× | |
| 14 | Rheinland-Pfalz | ~200K | 0.82× | |
| 15 | Thüringen | ~90K | 0.82× | |
| 16 | Saarland | ~40K | 0.70× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Racing bicycle audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Vuelta a España | Sports | 25.91× | ||
| 02 | Bicycle helmet | Cars & Mobility | 14.03× | ||
| 03 | Moto Guzzi | Cars & Mobility | 9.37× | ||
| 04 | Shimano | Cars & Mobility | 8.36× | ||
| 05 | Single track (mountain biking) | Sports | 8.14× | ||
| 06 | Motorcycle helmet | Cars & Mobility | 7.71× | ||
| 07 | KTM | Cars & Mobility | 7.64× | ||
| 08 | Sustainable transport | Cars & Mobility | 6.69× | ||
| 09 | Kawasaki | Cars & Mobility | 6.10× | ||
| 10 | MotoGP | Sports | 5.41× | ||
| 11 | Motocross | Sports | 5.10× | ||
| 12 | Electric motorcycles and scooters | Cars & Mobility | 4.65× | ||
| 13 | Suzuki | Cars & Mobility | 4.43× | ||
| 14 | Harley-Davidson | Cars & Mobility | 4.19× | ||
| 15 | Motorcycle accessories | Cars & Mobility | 4.17× | ||
| 16 | Electric bicycle | Cars & Mobility | 3.78× | ||
| 17 | Extreme sport | Sports | 3.65× | ||
| 18 | Automobile repair shop | Cars & Mobility | 3.60× | ||
| 19 | Bicycle touring | Sports | 3.41× | ||
| 20 | House music | Music & Radio | 2.45× |
Personality of the Racing bicycle audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.81× | |
| Quality Awareness | PREMIUM | 1.54× | |
| Sports Activity | POWER | 1.52× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.84× | |
| Price Sensitivity | PREMIUM | 0.87× | |
| Family Orientation | CONSERVATISM | 0.93× |
Frequently asked questions
How many fans does Racing bicycle have in Germany?
Racing bicycle has an estimated audience of 4,165,586 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Racing bicycle fans?
42.6% of Racing bicycle fans are female, 57.4% are male, with an average age of 37.7 years.
Which brands do Racing bicycle fans like most?
Racing bicycle fans show strongest brand affinity for Vuelta a España (25.91×), Bicycle helmet (14.03×), and Motorcycle helmet (7.71×) over the country average.
Where do Racing bicycle fans live in Germany?
Racing bicycle fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~900K), Bayern (reach ~900K), and Baden-Württemberg (reach ~700K). These three regions account for the largest share of the active audience.
What other brands do Racing bicycle fans also like?
Beyond Racing bicycle itself, the audience over-indexes on Bicycle helmet (14.03×), Motorcycle helmet (7.71×), Shimano (8.36×), and MotoGP (5.41×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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See Racing bicycle audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Racing bicycle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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