A data profile of the people who buy, follow and care about Racing bicycle in Italy — modelled from more than twelve digital signal sources. Racing bicycle has an estimated audience of 3,864,390 people in Italy.
Racing bicycle has an estimated audience of 3,864,390 people in Italy. 37.6% are female, 62.4% are male, average age 40.8. Top brand affinities: Vuelta a España, Extreme sport, Giro d'Italia, Plug-in hybrid, Motorcycle accessories.
Top brand affinities include Vuelta a España, Extreme sport, Giro d'Italia, with strongest over-indexing on Vuelta a España (13.11× the country average).
Demographically, the Racing bicycle audience skews more male with an average age of 40.8, and over-indexes on personality traits such as Risk Appetite, Sports Activity.
The typical Racing bicycle fan in Italy is more male, around 40.8 years old, with strong Risk Appetite tendencies and a notable affinity for Vuelta a España.
The key figures that characterise the Racing bicycle profile in Italy.
37.6% are female, 62.4% are male, average age 40.8.
| Metric | Value |
|---|---|
| Female | 37.6% |
| Male | 62.4% |
| Average age | 40.8 |
| Estimated audience size | 3,864,390 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 24% |
of the worldwide Racing bicycle audience comes from Italy.
| Country | Share |
|---|---|
| Japan | 15.4% |
| United States | 13.7% |
| Germany | 8.2% |
The strongest cross-interests of the Racing bicycle audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Vuelta a España | Sports | 13.11× | ||
| 02 | Giro d'Italia | Sports | 7.65× | ||
| 03 | Extreme sport | Sports | 5.84× | ||
| 04 | GoPro | Technology & Electronics | 5.44× | ||
| 05 | Bicycle helmet | Cars & Mobility | 5.37× | ||
| 06 | Plug-in hybrid | Cars & Mobility | 3.87× | ||
| 07 | Carcare | Cars & Mobility | 3.86× | ||
| 08 | Antique car | Cars & Mobility | 3.76× | ||
| 09 | Cruiser (motorcycle) | Cars & Mobility | 3.68× | ||
| 10 | Auto show | Cars & Mobility | 3.62× | ||
| 11 | Touring motorcycle | Cars & Mobility | 3.42× | ||
| 12 | Sustainable transport | Cars & Mobility | 3.39× | ||
| 13 | Motorcycle accessories | Cars & Mobility | 3.08× | ||
| 14 | Ski resort | Travel & Leisure | 2.90× | ||
| 15 | Custom motorcycle | Cars & Mobility | 2.75× | ||
| 16 | Cycling | Sports | 2.62× | ||
| 17 | Emotional intelligence | Health | 2.50× | ||
| 18 | MotoGP | Sports | 2.01× | ||
| 19 | Bicycle | Cars & Mobility | 2.00× | ||
| 20 | Tuttosport | Sports | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 2.37× | |
| Sports Activity | POWER | 1.64× | |
| Urban Lifestyle | OPEN | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.64× | |
| Spirituality | BALANCE | 0.71× | |
| Creativity | OPEN | 0.71× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Racing bicycle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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