Rascasse Audience Intelligence

Racing bicycle Audience in United States

A data profile of the people who buy, follow and care about Racing bicycle in United States — modelled from more than twelve digital signal sources. Racing bicycle has an estimated audience of 6,918,814 people in United States.

#3048among Topic in United States#410in Sports

The average Racing bicycle fan in United States is 36.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Bicycle helmet, Extreme sport, Peter Sagan, with strongest over-indexing on Bicycle helmet (26.69× the country average).

Demographically, the Racing bicycle audience skews more male with an average age of 36.7, and over-indexes on personality traits such as Risk Appetite, Sports Activity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Racing bicycle fan in United States is more male, around 36.7 years old, with strong Risk Appetite tendencies and a notable affinity for Bicycle helmet.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Racing bicycle profile in United States.

Audience size
6.9M
in United States
Gender
28.3%♀
71.7% male
Age
36.7
average years
Country rank
#5071
Topic in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Racing bicycle fans

28.3% are female, 71.7% are male, average age 36.7.

Fig. 02

Gender split

28.3%
Female
71.7%
Male
Demographic split for Racing bicycle audience in United States
MetricValue
Female28.3%
Male71.7%
Average age36.7
Estimated audience size6,918,814
Fig. 03

Age distribution

Ø 36.7
average years
Age distribution of the Racing bicycle audience in United States
Age bracketShare%
16-1927%
20-2919%
30-3919%
40-4919%
50+16%
Fig. 04

Worldwide distribution

13.7%

of the worldwide Racing bicycle audience comes from United States.

Worldwide audience distribution share by country for Racing bicycle
CountryShare
Japan15.4%
United States13.7%
Germany8.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Racing bicycle audience in United States is strongest.

Fig. 05

Top regions by affinity

Racing bicycle fans by region: top regions in United States
#RegionReachAffinity×
01New York~500K1.27×
02Illinois~300K1.23×
03Utah~80K1.23×
04Indiana~200K1.22×
05California~900K1.18×
06Louisiana~100K1.17×
07Florida~500K1.14×
08Massachusetts~200K1.12×
09Kansas~60K1.11×
10New Jersey~200K1.09×
11Ohio~200K1.08×
12Kentucky~90K1.07×
13Oklahoma~80K1.07×
14Texas~600K1.06×
15Washington, District of Columbia~20K1.06×
16Connecticut~70K1.05×
17Oregon~80K1.04×
18Mississippi~60K1.04×
19Idaho~40K1.02×
20Rhode Island~20K1.02×
21Arizona~100K1.01×
22Pennsylvania~200K1.00×
23Virginia~200K1.00×
24Arkansas~60K1.00×
25Michigan~200K0.99×
26South Dakota~20K0.99×
27Alaska~10K0.99×
28Nevada~70K0.98×
29Hawaii~30K0.98×
30Delaware~20K0.98×
31North Dakota~10K0.98×
32Georgia~200K0.97×
33Maryland~100K0.97×
34Iowa~50K0.96×
35West Virginia~30K0.96×
36Vermont~10K0.96×
37North Carolina~200K0.94×
38Washington~100K0.94×
39Missouri~100K0.94×
40Minnesota~90K0.94×
41Nebraska~30K0.94×
42New Hampshire~30K0.94×
43Wisconsin~100K0.93×
44Maine~20K0.93×
45Montana~20K0.93×
46Colorado~100K0.92×
47South Carolina~100K0.92×
48New Mexico~30K0.92×
49Alabama~90K0.90×
50Tennessee~100K0.84×
Fig. 06

Affinity by region

Affinity by region — Racing bicycle, United States
0.84×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Racing bicycle audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Racing bicycle audience
#·InterestCategoryAffinity×
01Peter SaganSports64.53×
02Bicycle helmetCars & Mobility26.69×
03ShimanoCars & Mobility11.38×
04SupermotoCars & Mobility10.71×
05Tour de FranceSports8.19×
06Winter Olympic GamesSports7.61×
07Olympic sportsSports6.77×
08Extreme sportSports6.69×
09Lewis HamiltonSports6.69×
10SuzukiCars & Mobility6.43×
11Family carCars & Mobility6.39×
12Antique carCars & Mobility5.92×
13CarcareCars & Mobility5.90×
14Touring motorcycleCars & Mobility5.89×
15High-intensity interval trainingSports5.11×
16Motorcycle accessoriesCars & Mobility5.03×
17CyclingSports4.09×
18BicycleCars & Mobility3.65×
19New York YankeesSports3.21×
20Los Angeles LakersSports2.96×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Racing bicycle audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Racing bicycle audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL2.74×
Sports ActivityPOWER1.69×
Family OrientationCONSERVATISM1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Racing bicycle audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.71×
SpiritualityBALANCE0.79×
CreativityOPEN0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Racing bicycle have in United States?

Racing bicycle has an estimated audience of 6,918,814 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Racing bicycle fans?

28.3% of Racing bicycle fans are female, 71.7% are male, with an average age of 36.7 years.

03

Which brands do Racing bicycle fans like most?

Racing bicycle fans show strongest brand affinity for Bicycle helmet (26.69×), Extreme sport (6.69×), and Peter Sagan (64.53×) over the country average.

04

Where do Racing bicycle fans live in United States?

Racing bicycle fans in United States are most concentrated in California (reach ~900K), Texas (reach ~600K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Racing bicycle fans also like?

Beyond Racing bicycle itself, the audience over-indexes on Extreme sport (6.69×), Peter Sagan (64.53×), Tour de France (8.19×), and Shimano (11.38×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See Racing bicycle audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Racing bicycle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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