Suzuki Audience in United States

Suzuki logo

Suzuki has an estimated audience of 6,914,138 people in United States. 19.2% are female, 80.8% are male, average age 37.5. Top regions: California, Texas, Florida. Top brand affinities: Motorcycle helmet, Touring motorcycle, Motorcycle sport, Motorcycling, Motorcycle accessories.

The average Suzuki fan in United States is 37.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Motorcycle helmet, Touring motorcycle, Motorcycle sport, with strongest over-indexing on Motorcycle helmet (14.41× the country average). Demographically, the Suzuki audience skews more male with an average age of 37.5, and over-indexes on personality traits such as Luxury Orientation, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand · Subtype: Car manufacturer

Demographics of Suzuki fans

Demographic split for Suzuki audience in United States
MetricValue
Female19.2%
Male80.8%
Average age37.5
Estimated audience size6,914,138

Audience persona

The typical Suzuki fan in United States is more male, around 37.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Motorcycle helmet.

Top regions in United States

Top regions ranked by reach for Suzuki in United States
RegionReachAffinity
California808,8981.06×
Texas671,8171.13×
Florida577,3911.23×
New York364,0030.94×
Pennsylvania237,7571.02×
Georgia224,1091.05×
North Carolina220,1101.06×
Illinois216,5380.94×
Ohio200,7070.94×
Virginia174,0431.03×
Michigan164,3940.91×
New Jersey158,6280.9×
Arizona155,0501.1×
Washington152,0101.1×
Tennessee151,9271.1×
Indiana124,2370.98×
Massachusetts118,5390.87×
Colorado110,1321.01×
Missouri106,2760.95×
South Carolina102,5710.99×
Maryland101,3990.85×
Alabama96,1101×
Wisconsin92,0020.88×
Louisiana89,0881×
Kentucky88,3081.02×
Oregon84,4281.07×
Minnesota82,5210.83×
Oklahoma81,6941.06×
Utah72,2681.17×
Nevada69,9091.05×
Arkansas65,1851.14×
Connecticut64,5880.93×
Kansas54,5401×
Mississippi52,8220.93×
Iowa47,6860.84×
West Virginia42,3341.31×
Idaho38,9761.12×
New Mexico37,2471.07×
Nebraska31,1450.9×
Hawaii28,9260.97×
New Hampshire27,6121.01×
Maine27,1861.1×
Montana19,6321.02×
Rhode Island18,2590.83×
Alaska17,6521.19×
Washington, District of Columbia16,6290.8×
South Dakota14,8240.93×
Delaware14,3260.75×
North Dakota12,6960.89×
Vermont11,5190.95×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Suzuki audience
BrandAffinityCategory
Motorcycle helmet14.41×Cars & Mobility
Touring motorcycle13.12×Cars & Mobility
Motorcycle sport9.82×Sports
Motorcycling6.64×Cars & Mobility
Motorcycle accessories9.27×Cars & Mobility
Sport bike8.42×Cars & Mobility
Motorcycle club7.71×Cars & Mobility
AutoZone3.94×Cars & Mobility
Side by Side (UTV)10.81×Cars & Mobility
All-terrain vehicle6.04×Cars & Mobility
Motorcycle racing5.61×Cars & Mobility
Enduro motorcycle16.12×Sports
Freestyle Motocross10.15×Sports
Endurocross12.15×Cars & Mobility
Google Maps3.2×Internet & Social Media
Turkey hunting4.95×Sports
Snowmobile7.85×Cars & Mobility
Road3.68×Travel & Leisure
MotoGP7.43×Sports
Bus4.5×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Suzuki audience
TraitClusterScore
Luxury OrientationPREMIUM1.59
Sports ActivityPOWER1.4
Convenience OrientationPREMIUM1.38
Early Adopter MentalityPOWER1.35
Need for SecurityCONSERVATISM1.31
Family OrientationCONSERVATISM1.29

Worldwide distribution

Worldwide audience distribution share by country for Suzuki
CountryShare
United States9.3%
India7.6%
Japan7.6%

See Suzuki audiences in other countries

More Car manufacturer audiences in United States

Frequently asked questions

How many fans does Suzuki have in United States?

Suzuki has an estimated audience of 6,914,138 people in United States, concentrated in California and Texas.

What is the gender split and age of Suzuki fans?

19.2% of Suzuki fans are female, 80.8% are male, with an average age of 37.5 years.

Which brands do Suzuki fans like most?

Suzuki fans show strongest brand affinity for Motorcycle helmet (14.41×), Touring motorcycle (13.12×), and Motorcycle sport (9.82×) over the country average.

Where do Suzuki fans live in United States?

Suzuki fans in United States are most concentrated in California (reach 808,898), Texas (reach 671,817), and Florida (reach 577,391). These three regions account for the largest share of the active audience.

What other brands do Suzuki fans also like?

Beyond Suzuki itself, the audience over-indexes on Touring motorcycle (13.12×), Motorcycle sport (9.82×), Motorcycling (6.64×), and Motorcycle accessories (9.27×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Suzuki. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.