Rascasse Audience Intelligence

Suzuki Target Market in United States

A data profile of the people who buy, follow and care about Suzuki in United States — modelled from more than twelve digital signal sources. Suzuki has an estimated audience of 6,938,214 people in United States.

#29among Car manufacturer in United States#525among Brand in United States#202in Cars & Mobility

The average Suzuki fan in United States is 37.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Motorcycle helmet, Touring motorcycle, Motorcycle sport, with strongest over-indexing on Motorcycle helmet (14.41× the country average).

Demographically, the Suzuki audience skews more male with an average age of 37.5, and over-indexes on personality traits such as Risk Appetite, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Suzuki fan in United States is more male, around 37.5 years old, with strong Risk Appetite tendencies and a notable affinity for Motorcycle helmet.

Category: Cars & Mobility · Type: Brand · Subtype: Car manufacturer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Suzuki profile in United States.

Audience size
6.9M
in United States
Gender
19.2%♀
80.8% male
Age
37.5
average years
Country rank
#5062
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Suzuki

19.2% are female, 80.8% are male, average age 37.5.

Fig. 02

Gender split

19.2%
Female
80.8%
Male
Demographic split for Suzuki audience in United States
MetricValue
Female19.2%
Male80.8%
Average age37.5
Estimated audience size6,938,214
Fig. 03

Age distribution

Ø 37.5
average years
Age distribution of the Suzuki audience in United States
Age bracketShare%
16-1925%
20-2920%
30-3919%
40-4918%
50+18%
Fig. 04

Worldwide distribution

9.2%

of the worldwide Suzuki audience comes from United States.

Worldwide audience distribution share by country for Suzuki
CountryShare
United States9.2%
Japan7.5%
India7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Suzuki audience in United States is strongest.

Fig. 05

Top regions by affinity

Suzuki customers by region in United States
#RegionReachAffinity×
01Louisiana~200K2.01×
02West Virginia~40K1.28×
03Wyoming~10K1.26×
04South Dakota~20K1.25×
05California~900K1.21×
06Florida~500K1.17×
07Tennessee~200K1.16×
08Alaska~20K1.16×
09Arkansas~60K1.11×
10Idaho~40K1.11×
11Kentucky~100K1.10×
12Utah~70K1.07×
13New York~400K1.04×
14Montana~20K1.04×
15Arizona~100K1.03×
16Oklahoma~80K1.03×
17Kansas~60K1.03×
18Texas~600K1.01×
19Indiana~100K1.01×
20South Carolina~100K1.00×
21Mississippi~60K1.00×
22Maine~20K1.00×
23Georgia~200K0.99×
24Alabama~100K0.99×
25New Mexico~30K0.99×
26Pennsylvania~200K0.98×
27Washington~100K0.98×
28North Carolina~200K0.97×
29Nevada~70K0.97×
30Illinois~200K0.96×
31New Hampshire~30K0.96×
32North Dakota~10K0.96×
33Oregon~80K0.95×
34Virginia~200K0.94×
35Missouri~100K0.94×
36Connecticut~70K0.94×
37Ohio~200K0.93×
38Colorado~100K0.93×
39Wisconsin~90K0.91×
40New Jersey~200K0.88×
41Michigan~200K0.86×
42Iowa~50K0.86×
43Hawaii~30K0.86×
44Nebraska~30K0.85×
45Rhode Island~20K0.85×
46Maryland~100K0.84×
47Massachusetts~100K0.81×
48Delaware~20K0.81×
49Minnesota~80K0.80×
50Washington, District of Columbia~20K0.72×
Fig. 06

Affinity by region

Affinity by region — Suzuki, United States
0.72×1.00×2.01×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Suzuki audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Suzuki audience
#·InterestCategoryAffinity×
01Enduro motorcycleSports16.12×
02Motorcycle helmetCars & Mobility14.41×
03Touring motorcycleCars & Mobility13.12×
04EndurocrossCars & Mobility12.15×
05Side by Side (UTV)Cars & Mobility10.81×
06Freestyle MotocrossSports10.15×
07Motorcycle sportSports9.82×
08DucatiCars & Mobility9.74×
09Motorcycle accessoriesCars & Mobility9.27×
10Sport bikeCars & Mobility8.42×
11SnowmobileCars & Mobility7.85×
12Motorcycle clubCars & Mobility7.71×
13MotorcyclingCars & Mobility6.64×
14All-terrain vehicleCars & Mobility6.04×
15Motorcycle racingCars & Mobility5.61×
16Turkey huntingSports4.95×
17BusCars & Mobility4.50×
18AutoZoneCars & Mobility3.94×
19RoadTravel & Leisure3.68×
20Google MapsInternet & Social Media3.20×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Suzuki audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Suzuki audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL2.09×
PatriotismCONSERVATISM1.77×
DIY MentalityTHRILL1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Suzuki audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.65×
Healthy LifestyleBALANCE0.79×
IndulgenceJOY0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Suzuki's target market in United States?

Suzuki's target market in United States covers an estimated 6,938,214 people, concentrated in California and Texas.

02

What is the gender split and age of Suzuki customers?

19.2% of the Suzuki audience are female, 80.8% are male, with an average age of 37.5 years.

03

Which brands do Suzuki fans like most?

Suzuki fans show strongest brand affinity for Motorcycle helmet (14.41×), Touring motorcycle (13.12×), and Motorcycle sport (9.82×) over the country average.

04

Where do Suzuki fans live in United States?

Suzuki fans in United States are most concentrated in California (reach ~900K), Texas (reach ~600K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Suzuki fans also like?

Beyond Suzuki itself, the audience over-indexes on Touring motorcycle (13.12×), Motorcycle sport (9.82×), Motorcycling (6.64×), and Motorcycle accessories (9.27×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car manufacturer audiences in United States

See Suzuki audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Suzuki. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →