Snowmobile Audience in United States

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Snowmobile has an estimated audience of 9,711,694 people in United States. 25.8% are female, 74.2% are male, average age 42.8. Top regions: California, New York, Texas. Top brand affinities: Chet Baker, Powerball, Bombardier Recreational Products, AutoZone, Ski-Doo.

The average Snowmobile fan in United States is 42.8 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Chet Baker, Powerball, Bombardier Recreational Products, with strongest over-indexing on Chet Baker (488.92× the country average). Demographically, the Snowmobile audience skews more male with an average age of 42.8, and over-indexes on personality traits such as Risk Appetite, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic

Demographics of Snowmobile fans

Demographic split for Snowmobile audience in United States
MetricValue
Female25.8%
Male74.2%
Average age42.8
Estimated audience size9,711,694

Audience persona

The typical Snowmobile fan in United States is more male, around 42.8 years old, with strong Risk Appetite tendencies and a notable affinity for Chet Baker.

Top regions in United States

Top regions ranked by reach for Snowmobile in United States
RegionReachAffinity
California534,8180.5×
New York519,0120.96×
Texas425,3490.51×
Michigan395,9981.56×
Colorado313,1322.05×
Florida302,3040.46×
Minnesota269,1581.93×
Wisconsin255,1621.75×
Illinois214,0250.66×
Pennsylvania204,6450.63×
Washington203,3581.04×
Massachusetts182,4150.95×
Utah167,2901.92×
Ohio163,2240.55×
Georgia144,9860.48×
New Jersey135,9300.55×
North Carolina119,3660.41×
Indiana111,0420.63×
Virginia109,9050.46×
Maine94,2232.71×
Idaho88,4111.82×
Oregon87,2020.78×
Missouri85,9050.55×
New Hampshire85,3322.23×
Arizona83,8440.42×
Connecticut82,3570.85×
Tennessee81,5070.42×
Maryland71,0620.43×
Alaska70,2593.38×
Montana68,8262.55×
Iowa66,6470.83×
Nevada66,4250.71×
South Carolina54,9600.38×
Louisiana54,0940.43×
Kentucky53,5850.44×
Alabama49,2840.36×
Vermont48,4172.84×
Oklahoma44,7180.41×
Kansas41,3010.54×
North Dakota40,6532.04×
Wyoming36,9622.57×
Arkansas34,7250.43×
Nebraska30,0520.62×
Mississippi27,1360.34×
South Dakota26,6391.19×
New Mexico23,1890.48×
West Virginia21,4240.47×
Rhode Island20,2990.66×
Hawaii14,1940.34×
Washington, District of Columbia12,4850.43×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Snowmobile audience
BrandAffinityCategory
Chet Baker488.92×Music & Radio
Powerball3.26×Games
Bombardier Recreational Products17.04×Cars & Mobility
AutoZone2.95×Cars & Mobility
Ski-Doo19.67×Cars & Mobility
Side by Side (UTV)6.2×Cars & Mobility
O'Reilly Auto Parts3.35×Cars & Mobility
Advance Auto Parts3.31×Cars & Mobility
Can-Am8.48×Kids & Family
Discount Tire3.17×Shopping
Tire2.76×Cars & Mobility
Arctic Cat16.09×Cars & Mobility
MK7.58×Music & Radio
CarGurus2.89×Cars & Mobility
Tractor3.15×Cars & Mobility
Motor vehicle1.87×Cars & Mobility
Survival skills2.48×Politics & Society
Eastern Time Zone1.93×Politics & Society
Tractor Supply Company3.14×Shopping
SUVs1.86×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Snowmobile audience
TraitClusterScore
Risk AppetiteTHRILL1.82
PatriotismCONSERVATISM1.69
Sports ActivityPOWER1.46
Luxury OrientationPREMIUM1.32
Need for SecurityCONSERVATISM1.27
DIY MentalityTHRILL1.24

Worldwide distribution

Worldwide audience distribution share by country for Snowmobile
CountryShare
United States40.9%
Canada12.2%
Japan4.9%

See Snowmobile audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Snowmobile have in United States?

Snowmobile has an estimated audience of 9,711,694 people in United States, concentrated in California and New York.

What is the gender split and age of Snowmobile fans?

25.8% of Snowmobile fans are female, 74.2% are male, with an average age of 42.8 years.

Which brands do Snowmobile fans like most?

Snowmobile fans show strongest brand affinity for Chet Baker (488.92×), Powerball (3.26×), and Bombardier Recreational Products (17.04×) over the country average.

Where do Snowmobile fans live in United States?

Snowmobile fans in United States are most concentrated in California (reach 534,818), New York (reach 519,012), and Texas (reach 425,349). These three regions account for the largest share of the active audience.

What other brands do Snowmobile fans also like?

Beyond Snowmobile itself, the audience over-indexes on Powerball (3.26×), Bombardier Recreational Products (17.04×), AutoZone (2.95×), and Ski-Doo (19.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Snowmobile. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.