Can-Am Audience in United States

Can-Am logo

Can-Am has an estimated audience of 3,629,563 people in United States. 17.3% are female, 82.7% are male, average age 40.5. Top regions: Texas, California, Florida. Top brand affinities: Side by Side (UTV), Off-road racing, AutoZone, All-terrain vehicle, atv.

The average Can-Am fan in United States is 40.5 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Side by Side (UTV), Off-road racing, AutoZone, with strongest over-indexing on Side by Side (UTV) (9.62× the country average). Demographically, the Can-Am audience skews more male with an average age of 40.5, and over-indexes on personality traits such as Patriotism, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Brand · Subtype: Motorsport

Demographics of Can-Am fans

Demographic split for Can-Am audience in United States
MetricValue
Female17.3%
Male82.7%
Average age40.5
Estimated audience size3,629,563

Audience persona

The typical Can-Am fan in United States is more male, around 40.5 years old, with strong Patriotism tendencies and a notable affinity for Side by Side (UTV).

Top regions in United States

Top regions ranked by reach for Can-Am in United States
RegionReachAffinity
Texas426,1641.37×
California402,5311.01×
Florida209,3680.85×
Arizona137,8671.86×
New York122,6430.6×
Georgia120,2101.08×
North Carolina104,5860.96×
Pennsylvania93,2760.76×
Illinois83,8780.69×
Ohio80,9420.72×
Michigan77,4150.82×
Tennessee74,8251.03×
Louisiana66,7301.43×
Washington61,6020.85×
Mississippi57,2191.91×
Wisconsin54,0100.99×
Alabama53,6451.06×
Oklahoma51,7331.28×
Colorado51,2540.9×
Virginia50,8250.57×
Missouri50,7430.87×
Indiana48,8470.74×
New Jersey48,2670.52×
Kentucky48,1281.06×
South Carolina46,4920.85×
Arkansas45,4601.52×
Minnesota45,4460.87×
Utah43,9201.35×
Nevada39,4291.12×
New Mexico38,0162.09×
Oregon31,5450.76×
Maryland30,9980.5×
Massachusetts30,8820.43×
West Virginia29,1871.73×
Iowa28,1750.94×
Kansas26,0130.91×
Connecticut22,1730.61×
Idaho21,6331.19×
Maine15,0241.16×
Nebraska14,1910.78×
Montana13,9651.39×
Alaska13,1071.69×
New Hampshire11,6240.81×
North Dakota9,3321.25×
South Dakota8,7601.04×
Wyoming8,0151.49×
Rhode Island6,3550.55×
Vermont5,8000.91×
Washington, District of Columbia4,6430.43×
Hawaii4,4720.29×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Can-Am audience
BrandAffinityCategory
Side by Side (UTV)9.62×Cars & Mobility
Off-road racing7.08×Cars & Mobility
AutoZone2.86×Cars & Mobility
All-terrain vehicle4.7×Cars & Mobility
atv15.42×Movies & TV
Discount Tire3.62×Shopping
CarGurus3.29×Cars & Mobility
CarMax2.69×Cars & Mobility
Arctic Cat14.36×Cars & Mobility
Advance Auto Parts2.76×Cars & Mobility
SUVs1.74×Cars & Mobility
O'Reilly Auto Parts2.72×Cars & Mobility
Tire2.32×Cars & Mobility
Snowmobile4.33×Cars & Mobility
Wheel2.05×Cars & Mobility
Motorcycle racing2.71×Cars & Mobility
Jeep Wrangler4.3×Cars & Mobility
Motor vehicle1.6×Cars & Mobility
Tractor2.61×Cars & Mobility
Tractor Supply Company2.68×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Can-Am audience
TraitClusterScore
PatriotismCONSERVATISM1.52
DIY MentalityTHRILL1.49
Need for SecurityCONSERVATISM1.36
Risk AppetiteTHRILL1.29
Early Adopter MentalityPOWER1.29
Sports ActivityPOWER1.24

Worldwide distribution

Worldwide audience distribution share by country for Can-Am
CountryShare
United States41.3%
Mexico10.0%
Canada6.7%

See Can-Am audiences in other countries

More Motorsport audiences in United States

Frequently asked questions

How many fans does Can-Am have in United States?

Can-Am has an estimated audience of 3,629,563 people in United States, concentrated in Texas and California.

What is the gender split and age of Can-Am fans?

17.3% of Can-Am fans are female, 82.7% are male, with an average age of 40.5 years.

Which brands do Can-Am fans like most?

Can-Am fans show strongest brand affinity for Side by Side (UTV) (9.62×), Off-road racing (7.08×), and AutoZone (2.86×) over the country average.

Where do Can-Am fans live in United States?

Can-Am fans in United States are most concentrated in Texas (reach 426,164), California (reach 402,531), and Florida (reach 209,368). These three regions account for the largest share of the active audience.

What other brands do Can-Am fans also like?

Beyond Can-Am itself, the audience over-indexes on Off-road racing (7.08×), AutoZone (2.86×), All-terrain vehicle (4.7×), and atv (15.42×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Can-Am. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.