Rascasse Audience Intelligence

Can-Am Target Market in United States

A data profile of the people who buy, follow and care about Can-Am in United States — modelled from more than twelve digital signal sources. Can-Am has an estimated audience of 3,719,359 people in United States.

#888among Brand in United States#218in Kids & Family

The average Can-Am fan in United States is 40.5 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Side by Side (UTV), Off-road racing, All-terrain vehicle, with strongest over-indexing on Side by Side (UTV) (9.62× the country average).

Demographically, the Can-Am audience skews more male with an average age of 40.5, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Can-Am fan in United States is more male, around 40.5 years old, with strong Patriotism tendencies and a notable affinity for Side by Side (UTV).

Category: Kids & Family · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Can-Am profile in United States.

Audience size
3.7M
in United States
Gender
17.3%♀
82.7% male
Age
40.5
average years
Country rank
#8555
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Can-Am

17.3% are female, 82.7% are male, average age 40.5.

Fig. 02

Gender split

17.3%
Female
82.7%
Male
Demographic split for Can-Am audience in United States
MetricValue
Female17.3%
Male82.7%
Average age40.5
Estimated audience size3,719,359
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the Can-Am audience in United States
Age bracketShare%
16-1918%
20-2917%
30-3919%
40-4922%
50+23%
Fig. 04

Worldwide distribution

40.7%

of the worldwide Can-Am audience comes from United States.

Worldwide audience distribution share by country for Can-Am
CountryShare
United States40.7%
Mexico10.2%
Canada6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Can-Am audience in United States is strongest.

Fig. 05

Top regions by affinity

Can-Am customers by region in United States
#RegionReachAffinity×
01New Mexico~40K2.08×
02Mississippi~60K1.96×
03Alaska~10K1.91×
04West Virginia~30K1.84×
05Arizona~100K1.75×
06Arkansas~50K1.60×
07Wyoming~9K1.59×
08Louisiana~70K1.50×
09Montana~10K1.40×
10Texas~400K1.39×
11North Dakota~10K1.34×
12Idaho~20K1.27×
13Oklahoma~50K1.21×
14Utah~40K1.18×
15Alabama~60K1.12×
16Nevada~40K1.11×
17Maine~10K1.09×
18South Dakota~9K1.07×
19Wisconsin~60K1.02×
20Kentucky~50K1.02×
21Vermont~6K1.00×
22California~400K0.98×
23Tennessee~70K0.98×
24Kansas~30K0.95×
25North Carolina~100K0.93×
26Georgia~100K0.91×
27Iowa~30K0.90×
28Minnesota~50K0.89×
29Missouri~50K0.86×
30Colorado~50K0.85×
31South Carolina~50K0.83×
32New Hampshire~10K0.81×
33Michigan~80K0.80×
34Nebraska~10K0.79×
35Washington~60K0.78×
36Pennsylvania~90K0.76×
37Florida~200K0.74×
38Indiana~50K0.73×
39Ohio~80K0.69×
40Oregon~30K0.68×
41Illinois~80K0.64×
42Rhode Island~7K0.63×
43New York~100K0.58×
44Connecticut~20K0.57×
45Delaware~6K0.56×
46Virginia~50K0.54×
47New Jersey~50K0.50×
48Maryland~30K0.49×
49Hawaii~7K0.44×
50Massachusetts~30K0.41×
Fig. 06

Affinity by region

Affinity by region — Can-Am, United States
0.41×1.00×2.08×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Can-Am audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Can-Am audience
#·InterestCategoryAffinity×
01atvMovies & TV15.42×
02Arctic CatCars & Mobility14.36×
03Can-Am motorcyclesCars & Mobility11.22×
04Side by Side (UTV)Cars & Mobility9.62×
05Off-road racingCars & Mobility7.08×
06All-terrain vehicleCars & Mobility4.70×
07SnowmobileCars & Mobility4.33×
08Jeep WranglerCars & Mobility4.30×
09Discount TireShopping3.62×
10CarGurusCars & Mobility3.29×
11AutoZoneCars & Mobility2.86×
12Advance Auto PartsCars & Mobility2.76×
13O'Reilly Auto PartsCars & Mobility2.72×
14Motorcycle racingCars & Mobility2.71×
15CarMaxCars & Mobility2.69×
16Tractor Supply CompanyShopping2.68×
17TireCars & Mobility2.32×
18WheelCars & Mobility2.05×
19SUVsCars & Mobility1.74×
20Motor vehicleCars & Mobility1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Can-Am audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Can-Am audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.57×
Need for SecurityCONSERVATISM1.27×
DIY MentalityTHRILL1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Can-Am audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.73×
CreativityOPEN0.79×
IndulgenceJOY0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Can-Am's target market in United States?

Can-Am's target market in United States covers an estimated 3,719,359 people, concentrated in Texas and California.

02

What is the gender split and age of Can-Am customers?

17.3% of the Can-Am audience are female, 82.7% are male, with an average age of 40.5 years.

03

Which brands do Can-Am fans like most?

Can-Am fans show strongest brand affinity for Side by Side (UTV) (9.62×), Off-road racing (7.08×), and All-terrain vehicle (4.7×) over the country average.

04

Where do Can-Am fans live in United States?

Can-Am fans in United States are most concentrated in Texas (reach ~400K), California (reach ~400K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Can-Am fans also like?

Beyond Can-Am itself, the audience over-indexes on Off-road racing (7.08×), All-terrain vehicle (4.7×), AutoZone (2.86×), and Can-Am motorcycles (11.22×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See Can-Am audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Can-Am. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →