Can-Am Audience in Germany
Can-Am has an estimated audience of 345,000 people in Germany. 16.4% are female, 83.6% are male, average age 44.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Freestyle Motocross, Cruiser (motorcycle), Indian (motorcycle), Endurocross, Enduro.
The average Can-Am fan in Germany is 44.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Freestyle Motocross, Cruiser (motorcycle), Indian (motorcycle), with strongest over-indexing on Freestyle Motocross (18.22× the country average). Demographically, the Can-Am audience skews more male with an average age of 44.5, and over-indexes on personality traits such as Patriotism, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Brand · Subtype: Motorsport
Demographics of Can-Am fans
| Metric | Value |
|---|---|
| Female | 16.4% |
| Male | 83.6% |
| Average age | 44.5 |
| Estimated audience size | 345,000 |
Audience persona
The typical Can-Am fan in Germany is more male, around 44.5 years old, with strong Patriotism tendencies and a notable affinity for Freestyle Motocross.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 100,671 | 1.02× |
| Bayern | 87,329 | 1.2× |
| Baden-Württemberg | 71,697 | 1.16× |
| Niedersachsen | 45,168 | 1.03× |
| Hessen | 45,048 | 1.31× |
| Rheinland-Pfalz | 30,035 | 1.32× |
| Sachsen | 20,456 | 0.92× |
| Berlin | 13,984 | 0.69× |
| Thüringen | 13,840 | 1.2× |
| Schleswig-Holstein | 13,181 | 0.81× |
| Brandenburg | 12,805 | 0.91× |
| Sachsen-Anhalt | 10,395 | 0.89× |
| Hamburg | 9,092 | 0.89× |
| Mecklenburg-Vorpommern | 8,508 | 0.98× |
| Saarland | 6,285 | 1.13× |
| Bremen | 2,132 | 0.55× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Freestyle Motocross | 18.22× | Sports |
| Cruiser (motorcycle) | 15.06× | Cars & Mobility |
| Indian (motorcycle) | 16.94× | Cars & Mobility |
| Endurocross | 16.91× | Cars & Mobility |
| Enduro | 15.2× | Cars & Mobility |
| Touring motorcycle | 9.24× | Cars & Mobility |
| Custom motorcycle | 7.68× | Cars & Mobility |
| Motorcycle helmet | 6.22× | Cars & Mobility |
| Dakar Rally | 15.36× | Sports |
| Dirt Bikes | 16.67× | Sports |
| Motorcycle sport | 5.29× | Sports |
| Fishing tackle | 7.59× | Sports |
| Royal Enfield (India) | 18.26× | Cars & Mobility |
| Cars (film) | 3.92× | Movies & TV |
| Flywheel | 8.66× | Home & Garden |
| Auto show | 8.39× | Cars & Mobility |
| Marc Márquez | 16.77× | Sports |
| KTM | 7.41× | Cars & Mobility |
| Enduro motorcycle | 10.68× | Sports |
| Café racer | 11.52× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.5 |
| Quality Awareness | PREMIUM | 1.36 |
| Early Adopter Mentality | POWER | 1.29 |
| Urban Lifestyle | OPEN | 1.28 |
| DIY Mentality | THRILL | 1.2 |
| Sports Activity | POWER | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 41.3% |
| Mexico | 10.0% |
| Canada | 6.7% |
See Can-Am audiences in other countries
More Motorsport audiences in Germany
- Formula One (7,925,251)
- Michael Schumacher (5,916,756)
- MotoGP (4,676,219)
- MOTO GP (INDONESIA) (3,708,110)
- MotoGP (3,706,324)
Frequently asked questions
How many fans does Can-Am have in Germany?
Can-Am has an estimated audience of 345,000 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Can-Am fans?
16.4% of Can-Am fans are female, 83.6% are male, with an average age of 44.5 years.
Which brands do Can-Am fans like most?
Can-Am fans show strongest brand affinity for Freestyle Motocross (18.22×), Cruiser (motorcycle) (15.06×), and Indian (motorcycle) (16.94×) over the country average.
Where do Can-Am fans live in Germany?
Can-Am fans in Germany are most concentrated in Nordrhein-Westfalen (reach 100,671), Bayern (reach 87,329), and Baden-Württemberg (reach 71,697). These three regions account for the largest share of the active audience.
What other brands do Can-Am fans also like?
Beyond Can-Am itself, the audience over-indexes on Cruiser (motorcycle) (15.06×), Indian (motorcycle) (16.94×), Endurocross (16.91×), and Enduro (15.2×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Can-Am. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.