Rascasse Audience Intelligence

Can-Am Target Market in Germany

A data profile of the people who buy, follow and care about Can-Am in Germany — modelled from more than twelve digital signal sources. Can-Am has an estimated audience of 458,549 people in Germany.

#1637among Brand in Germany#270in Kids & Family

The average Can-Am fan in Germany is 44.5 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Freestyle Motocross, Cruiser (motorcycle), Indian (motorcycle), with strongest over-indexing on Freestyle Motocross (18.22× the country average).

Demographically, the Can-Am audience skews more male with an average age of 44.5, and over-indexes on personality traits such as Risk Appetite, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Can-Am fan in Germany is more male, around 44.5 years old, with strong Risk Appetite tendencies and a notable affinity for Freestyle Motocross.

Category: Kids & Family · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Can-Am profile in Germany.

Audience size
459K
in Germany
Gender
16.4%♀
83.6% male
Age
44.5
average years
Country rank
#12582
Brand in Germany
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Can-Am

16.4% are female, 83.6% are male, average age 44.5.

Fig. 02

Gender split

16.4%
Female
83.6%
Male
Demographic split for Can-Am audience in Germany
MetricValue
Female16.4%
Male83.6%
Average age44.5
Estimated audience size458,549
Fig. 03

Age distribution

Ø 44.5
average years
Age distribution of the Can-Am audience in Germany
Age bracketShare%
16-1910%
20-2911%
30-3920%
40-4930%
50+28%
Fig. 04

Worldwide distribution

5.0%

of the worldwide Can-Am audience comes from Germany.

Worldwide audience distribution share by country for Can-Am
CountryShare
United States40.7%
Mexico10.2%
Canada6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Can-Am audience in Germany is strongest.

Fig. 05

Top regions by affinity

Can-Am customers by region in Germany
#RegionReachAffinity×
01Rheinland-Pfalz~30K1.30×
02Thüringen~10K1.26×
03Bayern~90K1.20×
04Hessen~40K1.14×
05Baden-Württemberg~70K1.12×
06Saarland~6K1.08×
07Niedersachsen~50K1.04×
08Mecklenburg-Vorpommern~9K1.02×
09Sachsen-Anhalt~10K1.00×
10Nordrhein-Westfalen~100K0.99×
11Brandenburg~10K0.94×
12Sachsen~20K0.91×
13Hamburg~9K0.87×
14Schleswig-Holstein~10K0.84×
15Bremen~3K0.81×
16Berlin~10K0.71×
Fig. 06

Affinity by region

Affinity by region — Can-Am, Germany
0.71×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Can-Am audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Can-Am audience
#·InterestCategoryAffinity×
01Royal Enfield (India)Cars & Mobility18.26×
02Freestyle MotocrossSports18.22×
03Indian (motorcycle)Cars & Mobility16.94×
04EndurocrossCars & Mobility16.91×
05Marc MárquezSports16.77×
06Dirt BikesSports16.67×
07Dakar RallySports15.36×
08EnduroCars & Mobility15.20×
09Cruiser (motorcycle)Cars & Mobility15.06×
10Enduro motorcycleSports10.68×
11Touring motorcycleCars & Mobility9.24×
12FlywheelHome & Garden8.66×
13Auto showCars & Mobility8.39×
14Custom motorcycleCars & Mobility7.68×
15Fishing tackleSports7.59×
16KTMCars & Mobility7.41×
17Motorcycle helmetCars & Mobility6.22×
18Motorcycle sportSports5.29×
19MotoGPSports5.17×
20Cars (film)Movies & TV3.92×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Can-Am audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Can-Am audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.12×
DIY MentalityTHRILL1.10×
Sports ActivityPOWER1.08×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Can-Am audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.46×
CreativityOPEN0.55×
IndividualismJOY0.60×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Can-Am's target market in Germany?

Can-Am's target market in Germany covers an estimated 458,549 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Can-Am customers?

16.4% of the Can-Am audience are female, 83.6% are male, with an average age of 44.5 years.

03

Which brands do Can-Am fans like most?

Can-Am fans show strongest brand affinity for Freestyle Motocross (18.22×), Cruiser (motorcycle) (15.06×), and Indian (motorcycle) (16.94×) over the country average.

04

Where do Can-Am fans live in Germany?

Can-Am fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~90K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Can-Am fans also like?

Beyond Can-Am itself, the audience over-indexes on Cruiser (motorcycle) (15.06×), Indian (motorcycle) (16.94×), Endurocross (16.91×), and Enduro (15.2×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in Germany

See Can-Am audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Can-Am. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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