Rascasse Audience Intelligence

Flywheel Audience in Germany

A data profile of the people who buy, follow and care about Flywheel in Germany — modelled from more than twelve digital signal sources. Flywheel has an estimated audience of 1,472,732 people in Germany.

#2436among Topic in Germany#330in Home & Garden

The average Flywheel fan in Germany is 32.2 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Men's Health (magazine), Free People, Saucony, with strongest over-indexing on Men's Health (magazine) (51.47× the country average).

Demographically, the Flywheel audience skews balanced with an average age of 32.2, and over-indexes on personality traits such as Individualism, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Flywheel fan in Germany is balanced, around 32.2 years old, with strong Individualism tendencies and a notable affinity for Men's Health (magazine).

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Flywheel profile in Germany.

Audience size
1.5M
in Germany
Gender
54.3%♀
45.7% male
Age
32.2
average years
Country rank
#4534
Topic in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Flywheel fans

54.3% are female, 45.7% are male, average age 32.2.

Fig. 02

Gender split

54.3%
Female
45.7%
Male
Demographic split for Flywheel audience in Germany
MetricValue
Female54.3%
Male45.7%
Average age32.2
Estimated audience size1,472,732
Fig. 03

Age distribution

Ø 32.2
average years
Age distribution of the Flywheel audience in Germany
Age bracketShare%
16-1938%
20-2921%
30-3918%
40-4915%
50+7%
Fig. 04

Worldwide distribution

6.3%

of the worldwide Flywheel audience comes from Germany.

Worldwide audience distribution share by country for Flywheel
CountryShare
United States36.6%
Japan11.4%
Germany6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Flywheel audience in Germany is strongest.

Fig. 05

Top regions by affinity

Flywheel fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~90K1.41×
02Bayern~300K1.35×
03Baden-Württemberg~300K1.32×
04Hessen~100K1.24×
05Hamburg~40K1.20×
06Nordrhein-Westfalen~400K1.19×
07Rheinland-Pfalz~80K1.14×
08Niedersachsen~200K1.08×
09Saarland~20K1.07×
10Bremen~10K1.05×
11Schleswig-Holstein~50K0.87×
12Sachsen~60K0.83×
13Thüringen~30K0.81×
14Sachsen-Anhalt~30K0.75×
15Mecklenburg-Vorpommern~20K0.75×
16Brandenburg~30K0.73×
Fig. 06

Affinity by region

Affinity by region — Flywheel, Germany
0.73×1.00×1.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Flywheel audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Flywheel audience
#·InterestCategoryAffinity×
01Men's Health (magazine)Fashion & Accessoires51.47×
02SauconySports38.04×
03Mindy KalingMovies & TV37.42×
04Chicago MarathonSports33.09×
05Free PeopleFashion & Accessoires30.93×
06Water purificationFood & Beverages27.21×
07Berlin MarathonSports27.19×
08Amanda SeyfriedMovies & TV20.00×
09Melanie LynskeyMovies & TV20.00×
10Alicia SilverstoneMovies & TV20.00×
11Ariel WinterMovies & TV20.00×
12Water filterFood & Beverages20.00×
13Jonah HillMovies & TV20.00×
14Water pollutionPolitics & Society20.00×
15Kristen WiigMovies & TV20.00×
16Bob OdenkirkMovies & TV19.73×
17Volkswagen ID.4Cars & Mobility16.26×
18Onitsuka TigerFashion & Accessoires14.75×
19stravaSports12.69×
20Fila (company)Fashion & Accessoires11.25×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Flywheel audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Flywheel audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.70×
Design AffinityPREMIUM1.61×
Career OrientationPOWER1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Flywheel audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.75×
CreativityOPEN0.77×
DIY MentalityTHRILL0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Flywheel have in Germany?

Flywheel has an estimated audience of 1,472,732 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Flywheel fans?

54.3% of Flywheel fans are female, 45.7% are male, with an average age of 32.2 years.

03

Which brands do Flywheel fans like most?

Flywheel fans show strongest brand affinity for Men's Health (magazine) (51.47×), Free People (30.93×), and Saucony (38.04×) over the country average.

04

Where do Flywheel fans live in Germany?

Flywheel fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Flywheel fans also like?

Beyond Flywheel itself, the audience over-indexes on Free People (30.93×), Saucony (38.04×), Amanda Seyfried (20×), and Water purification (27.21×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Flywheel audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Flywheel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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