Flywheel Audience in Germany
Flywheel has an estimated audience of 1,472,732 people in Germany. 54.3% are female, 45.7% are male, average age 32.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gil Ofarim, Ich + Ich, Emil Nolde, Stradivarius, A Streetcar Named Desire (1951 film).
The average Flywheel fan in Germany is 32.2 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gil Ofarim, Ich + Ich, Emil Nolde, with strongest over-indexing on Gil Ofarim (2.14× the country average). Demographically, the Flywheel audience skews balanced with an average age of 32.2, and over-indexes on personality traits such as Sustainability, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Flywheel fans
| Metric | Value |
|---|---|
| Female | 54.3% |
| Male | 45.7% |
| Average age | 32.2 |
| Estimated audience size | 1,472,732 |
Audience persona
The typical Flywheel fan in Germany is balanced, around 32.2 years old, with strong Sustainability tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 390,111 | 1.21× |
| Bayern | 310,902 | 1.31× |
| Baden-Württemberg | 271,091 | 1.35× |
| Niedersachsen | 157,774 | 1.1× |
| Hessen | 150,699 | 1.34× |
| Berlin | 95,194 | 1.45× |
| Rheinland-Pfalz | 84,474 | 1.14× |
| Sachsen | 59,572 | 0.82× |
| Schleswig-Holstein | 44,814 | 0.85× |
| Hamburg | 41,111 | 1.24× |
| Brandenburg | 29,628 | 0.65× |
| Thüringen | 26,581 | 0.71× |
| Sachsen-Anhalt | 24,840 | 0.65× |
| Saarland | 18,746 | 1.04× |
| Mecklenburg-Vorpommern | 15,839 | 0.56× |
| Bremen | 13,065 | 1.04× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 2.14× | Music & Radio |
| Ich + Ich | 20× | Music & Radio |
| Emil Nolde | 7.23× | Arts & Culture |
| Stradivarius | 1.97× | Shopping |
| A Streetcar Named Desire (1951 film) | 16.43× | Movies & TV |
| Cambrils | 8.33× | Travel & Leisure |
| Google Home | 5.97× | Technology & Electronics |
| Stamp collecting | 4.81× | Home & Garden |
| Japanese New Year | 8.43× | Travel & Leisure |
| Handmade Gifts | 1.77× | Kids & Family |
| Building insulation | 3.71× | Home & Garden |
| Buddy – The Buddy Holly Story | 4.14× | Music & Radio |
| N'Golo Kanté | 4.44× | Sports |
| Ubrique | 20× | Travel & Leisure |
| Home Delivery | 2.04× | Food & Beverages |
| Alaska | 2.33× | Travel & Leisure |
| Burgos | 5.1× | Travel & Leisure |
| Fantasy Earth: Zero | 4.23× | Games |
| Liberace | 3.75× | Music & Radio |
| Abondance, Haute-Savoie | 22.18× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.39 |
| Urban Lifestyle | OPEN | 1.36 |
| Family Orientation | CONSERVATISM | 1.32 |
| Career Orientation | POWER | 1.27 |
| Quality Awareness | PREMIUM | 1.24 |
| Convenience Orientation | PREMIUM | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 36.6% |
| Japan | 11.4% |
| Germany | 6.3% |
See Flywheel audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Flywheel have in Germany?
Flywheel has an estimated audience of 1,472,732 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Flywheel fans?
54.3% of Flywheel fans are female, 45.7% are male, with an average age of 32.2 years.
Which brands do Flywheel fans like most?
Flywheel fans show strongest brand affinity for Gil Ofarim (2.14×), Ich + Ich (20×), and Emil Nolde (7.23×) over the country average.
Where do Flywheel fans live in Germany?
Flywheel fans in Germany are most concentrated in Nordrhein-Westfalen (reach 390,111), Bayern (reach 310,902), and Baden-Württemberg (reach 271,091). These three regions account for the largest share of the active audience.
What other brands do Flywheel fans also like?
Beyond Flywheel itself, the audience over-indexes on Ich + Ich (20×), Emil Nolde (7.23×), Stradivarius (1.97×), and A Streetcar Named Desire (1951 film) (16.43×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Flywheel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.