Rascasse Audience Intelligence

Onitsuka Tiger Target Market in Germany

A data profile of the people who buy, follow and care about Onitsuka Tiger in Germany — modelled from more than twelve digital signal sources. Onitsuka Tiger has an estimated audience of 552,922 people in Germany.

#19among Sportswear in Germany#1420among Brand in Germany#545in Fashion & Accessoires

The average Onitsuka Tiger fan in Germany is 34.8 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Diadora, Sailfish, Palladium, with strongest over-indexing on Diadora (85.24× the country average).

Demographically, the Onitsuka Tiger audience skews more male with an average age of 34.8, and over-indexes on personality traits such as Early Adopter Mentality, Sports Activity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Onitsuka Tiger fan in Germany is more male, around 34.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Diadora.

Category: Fashion & Accessoires · Type: Brand · Subtype: Sportswear

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Onitsuka Tiger profile in Germany.

Audience size
553K
in Germany
Gender
32.3%♀
67.7% male
Age
34.8
average years
Country rank
#10833
Brand in Germany
Fig. 01

Search interest · 12-month trend

+35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Onitsuka Tiger

32.3% are female, 67.7% are male, average age 34.8.

Fig. 02

Gender split

32.3%
Female
67.7%
Male
Demographic split for Onitsuka Tiger audience in Germany
MetricValue
Female32.3%
Male67.7%
Average age34.8
Estimated audience size552,922
Fig. 03

Age distribution

Ø 34.8
average years
Age distribution of the Onitsuka Tiger audience in Germany
Age bracketShare%
16-1928%
20-2924%
30-3920%
40-4918%
50+10%
Fig. 04

Worldwide distribution

2.3%

of the worldwide Onitsuka Tiger audience comes from Germany.

Worldwide audience distribution share by country for Onitsuka Tiger
CountryShare
Japan36.8%
United States9.3%
China8.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Onitsuka Tiger audience in Germany is strongest.

Fig. 05

Top regions by affinity

Onitsuka Tiger customers by region in Germany
#RegionReachAffinity×
01Berlin~50K2.31×
02Hamburg~20K1.44×
03Hessen~50K1.27×
04Bayern~90K1.15×
05Nordrhein-Westfalen~100K1.04×
06Baden-Württemberg~70K1.03×
07Bremen~4K0.98×
08Schleswig-Holstein~20K0.86×
09Brandenburg~10K0.85×
10Sachsen~20K0.84×
11Niedersachsen~40K0.83×
12Rheinland-Pfalz~20K0.83×
13Saarland~5K0.73×
14Thüringen~9K0.66×
15Sachsen-Anhalt~8K0.64×
16Mecklenburg-Vorpommern~6K0.64×
Fig. 06

Affinity by region

Affinity by region — Onitsuka Tiger, Germany
0.64×1.00×2.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Onitsuka Tiger audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Onitsuka Tiger audience
#·InterestCategoryAffinity×
01DiadoraFashion & Accessoires85.24×
02SailfishPets & Animals77.43×
03EllesseFashion & Accessoires41.69×
04Ben ShermanFashion & Accessoires34.60×
05MizunoFashion & Accessoires33.90×
06Berlin MarathonSports24.79×
07Kappa (company)Fashion & Accessoires21.75×
08SalomonFashion & Accessoires20.69×
09PalladiumFashion & Accessoires20.00×
10DC ShoesFashion & Accessoires16.48×
11FlywheelHome & Garden14.75×
12Nordic skiingSports13.59×
13Jan DelayMusic & Radio12.58×
14Nordic walkingSports11.44×
15ASICSFashion & Accessoires8.57×
16Sports equipmentSports4.62×
17NikeFashion & Accessoires3.63×
18Borussia DortmundSports1.96×
19FIFA World CupSports1.77×
20Business and industryBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Onitsuka Tiger audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Onitsuka Tiger audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER2.02×
Sports ActivityPOWER1.88×
Risk AppetiteTHRILL1.80×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Onitsuka Tiger audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.76×
DIY MentalityTHRILL0.86×
IndulgenceJOY0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Onitsuka Tiger's target market in Germany?

Onitsuka Tiger's target market in Germany covers an estimated 552,922 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Onitsuka Tiger customers?

32.3% of the Onitsuka Tiger audience are female, 67.7% are male, with an average age of 34.8 years.

03

Which brands do Onitsuka Tiger fans like most?

Onitsuka Tiger fans show strongest brand affinity for Diadora (85.24×), Sailfish (77.43×), and Palladium (20×) over the country average.

04

Where do Onitsuka Tiger fans live in Germany?

Onitsuka Tiger fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~90K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Onitsuka Tiger fans also like?

Beyond Onitsuka Tiger itself, the audience over-indexes on Sailfish (77.43×), Palladium (20×), Ellesse (41.69×), and Salomon (20.69×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sportswear audiences in Germany

See Onitsuka Tiger audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Onitsuka Tiger. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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