Onitsuka Tiger Audience in Germany
Onitsuka Tiger has an estimated audience of 506,641 people in Germany. 32.3% are female, 67.7% are male, average age 34.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Diadora, Sailfish, Ellesse, Salomon, Palladium.
The average Onitsuka Tiger fan in Germany is 34.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Diadora, Sailfish, Ellesse, with strongest over-indexing on Diadora (85.24× the country average). Demographically, the Onitsuka Tiger audience skews more male with an average age of 34.8, and over-indexes on personality traits such as Sports Activity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Sportswear
Demographics of Onitsuka Tiger fans
| Metric | Value |
|---|---|
| Female | 32.3% |
| Male | 67.7% |
| Average age | 34.8 |
| Estimated audience size | 506,641 |
Audience persona
The typical Onitsuka Tiger fan in Germany is more male, around 34.8 years old, with strong Sports Activity tendencies and a notable affinity for Diadora.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 121,415 | 1.1× |
| Bayern | 94,441 | 1.16× |
| Baden-Württemberg | 73,925 | 1.07× |
| Hessen | 52,270 | 1.35× |
| Berlin | 50,346 | 2.22× |
| Niedersachsen | 41,327 | 0.84× |
| Sachsen | 20,874 | 0.84× |
| Rheinland-Pfalz | 20,514 | 0.81× |
| Hamburg | 16,834 | 1.47× |
| Schleswig-Holstein | 15,910 | 0.87× |
| Brandenburg | 13,232 | 0.84× |
| Sachsen-Anhalt | 7,823 | 0.6× |
| Thüringen | 7,717 | 0.6× |
| Mecklenburg-Vorpommern | 5,744 | 0.59× |
| Bremen | 4,231 | 0.98× |
| Saarland | 4,110 | 0.66× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Diadora | 85.24× | Fashion & Accessoires |
| Sailfish | 77.43× | Pets & Animals |
| Ellesse | 41.69× | Fashion & Accessoires |
| Salomon | 20.69× | Fashion & Accessoires |
| Palladium | 20× | Fashion & Accessoires |
| Flywheel | 14.75× | Home & Garden |
| Berlin Marathon | 24.79× | Sports |
| Mizuno | 33.9× | Fashion & Accessoires |
| ASICS | 8.57× | Fashion & Accessoires |
| Borussia Dortmund | 1.96× | Sports |
| DC Shoes | 16.48× | Fashion & Accessoires |
| Ben Sherman | 34.6× | Fashion & Accessoires |
| Kappa (company) | 21.75× | Fashion & Accessoires |
| Nike | 3.63× | Fashion & Accessoires |
| Sports equipment | 4.62× | Sports |
| Nordic skiing | 13.59× | Sports |
| Jan Delay | 12.58× | Music & Radio |
| Nordic walking | 11.44× | Sports |
| Gala | 2.41× | News |
| Business and industry | 1.51× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 2.1 |
| Early Adopter Mentality | POWER | 1.8 |
| Family Orientation | CONSERVATISM | 1.33 |
| Extroversion | THRILL | 1.32 |
| Luxury Orientation | PREMIUM | 1.3 |
| Healthy Lifestyle | BALANCE | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 37.5% |
| China | 9.3% |
| United States | 8.8% |
See Onitsuka Tiger audiences in other countries
More Sportswear audiences in Germany
- Adidas (11,470,029)
- Nike (9,713,170)
- New Balance (5,378,800)
- Converse (3,625,996)
- ASICS (3,124,805)
Frequently asked questions
How many fans does Onitsuka Tiger have in Germany?
Onitsuka Tiger has an estimated audience of 506,641 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Onitsuka Tiger fans?
32.3% of Onitsuka Tiger fans are female, 67.7% are male, with an average age of 34.8 years.
Which brands do Onitsuka Tiger fans like most?
Onitsuka Tiger fans show strongest brand affinity for Diadora (85.24×), Sailfish (77.43×), and Ellesse (41.69×) over the country average.
Where do Onitsuka Tiger fans live in Germany?
Onitsuka Tiger fans in Germany are most concentrated in Nordrhein-Westfalen (reach 121,415), Bayern (reach 94,441), and Baden-Württemberg (reach 73,925). These three regions account for the largest share of the active audience.
What other brands do Onitsuka Tiger fans also like?
Beyond Onitsuka Tiger itself, the audience over-indexes on Sailfish (77.43×), Ellesse (41.69×), Salomon (20.69×), and Palladium (20×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Onitsuka Tiger. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.