Mizuno Target Market in Germany
A data profile of the people who buy, follow and care about Mizuno in Germany — modelled from more than twelve digital signal sources. Mizuno has an estimated audience of 218,886 people in Germany.
The average Mizuno fan in Germany is 31.0 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Gated community, Beach volleyball, Diadora, with strongest over-indexing on Gated community (35.78× the country average).
Demographically, the Mizuno audience skews more male with an average age of 31.0, and over-indexes on personality traits such as Sports Activity, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Mizuno fan in Germany is more male, around 31.0 years old, with strong Sports Activity tendencies and a notable affinity for Gated community.
At a glance
The key figures that characterise the Mizuno profile in Germany.
Search interest · 12-month trend
Customer demographics of Mizuno
22.2% are female, 77.8% are male, average age 31.0.
Gender split
| Metric | Value |
|---|---|
| Female | 22.2% |
| Male | 77.8% |
| Average age | 31.0 |
| Estimated audience size | 218,886 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 34% | |
| 20-29 | 30% | |
| 30-39 | 21% | |
| 40-49 | 10% | |
| 50+ | 4% |
Worldwide distribution
of the worldwide Mizuno audience comes from Germany.
| Country | Share |
|---|---|
| Brazil | 23.1% |
| Japan | 19.5% |
| United States | 7.9% |
Geography
Where the Mizuno audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~10K | 1.42× | |
| 02 | Mecklenburg-Vorpommern | ~6K | 1.29× | |
| 03 | Hamburg | ~6K | 1.15× | |
| 04 | Hessen | ~20K | 1.14× | |
| 05 | Nordrhein-Westfalen | ~60K | 1.12× | |
| 06 | Bayern | ~40K | 1.06× | |
| 07 | Baden-Württemberg | ~30K | 0.98× | |
| 08 | Brandenburg | ~7K | 0.97× | |
| 09 | Bremen | ~2K | 0.96× | |
| 10 | Sachsen | ~10K | 0.92× | |
| 11 | Schleswig-Holstein | ~7K | 0.92× | |
| 12 | Rheinland-Pfalz | ~10K | 0.85× | |
| 13 | Saarland | ~2K | 0.85× | |
| 14 | Niedersachsen | ~20K | 0.84× | |
| 15 | Sachsen-Anhalt | ~5K | 0.81× | |
| 16 | Thüringen | ~5K | 0.78× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Mizuno audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Trussardi | Fashion & Accessoires | 87.80× | ||
| 02 | Diadora | Fashion & Accessoires | 73.38× | ||
| 03 | London Marathon | Sports | 56.13× | ||
| 04 | Gated community | Home & Garden | 35.78× | ||
| 05 | Onitsuka Tiger | Fashion & Accessoires | 33.90× | ||
| 06 | Beach volleyball | Sports | 30.69× | ||
| 07 | Reiss (brand) | Fashion & Accessoires | 20.00× | ||
| 08 | Donatella Versace | Fashion & Accessoires | 20.00× | ||
| 09 | Berlin Marathon | Sports | 18.60× | ||
| 10 | paul smith | Fashion & Accessoires | 15.63× | ||
| 11 | Taekwondo | Sports | 14.92× | ||
| 12 | Maison Margiela | Fashion & Accessoires | 11.93× | ||
| 13 | Puma | Fashion & Accessoires | 9.33× | ||
| 14 | Pilates | Sports | 9.07× | ||
| 15 | Longchamp | Fashion & Accessoires | 8.75× | ||
| 16 | Under Armour | Fashion & Accessoires | 7.21× | ||
| 17 | ASICS | Fashion & Accessoires | 5.67× | ||
| 18 | Sports club | Sports | 4.62× | ||
| 19 | TK Maxx | Shopping | 4.30× | ||
| 20 | FIFA World Cup | Sports | 2.33× |
Personality of the Mizuno audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 1.87× | |
| Early Adopter Mentality | POWER | 1.76× | |
| Risk Appetite | THRILL | 1.62× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.62× | |
| Sustainability | BALANCE | 0.69× | |
| Quality Awareness | PREMIUM | 0.81× |
Frequently asked questions
Who is Mizuno's target market in Germany?
Mizuno's target market in Germany covers an estimated 218,886 people, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Mizuno customers?
22.2% of the Mizuno audience are female, 77.8% are male, with an average age of 31.0 years.
Which brands do Mizuno fans like most?
Mizuno fans show strongest brand affinity for Gated community (35.78×), Beach volleyball (30.69×), and Diadora (73.38×) over the country average.
Where do Mizuno fans live in Germany?
Mizuno fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~40K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.
What other brands do Mizuno fans also like?
Beyond Mizuno itself, the audience over-indexes on Beach volleyball (30.69×), Diadora (73.38×), Onitsuka Tiger (33.9×), and Trussardi (87.8×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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See Mizuno audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mizuno. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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