Mizuno Audience in Germany
Mizuno has an estimated audience of 226,359 people in Germany. 22.2% are female, 77.8% are male, average age 31.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: CAC 40, Emil Nolde, Humulus lupulus, Gil Ofarim, Ulysses S. Grant.
The average Mizuno fan in Germany is 31.0 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include CAC 40, Emil Nolde, Humulus lupulus, with strongest over-indexing on CAC 40 (5.59× the country average). Demographically, the Mizuno audience skews more male with an average age of 31.0, and over-indexes on personality traits such as Sports Activity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Sportswear
Demographics of Mizuno fans
| Metric | Value |
|---|---|
| Female | 22.2% |
| Male | 77.8% |
| Average age | 31.0 |
| Estimated audience size | 226,359 |
Audience persona
The typical Mizuno fan in Germany is more male, around 31.0 years old, with strong Sports Activity tendencies and a notable affinity for CAC 40.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 53,962 | 1.09× |
| Bayern | 39,519 | 1.09× |
| Baden-Württemberg | 30,192 | 0.98× |
| Hessen | 20,119 | 1.17× |
| Niedersachsen | 18,431 | 0.84× |
| Berlin | 15,329 | 1.51× |
| Sachsen | 10,062 | 0.91× |
| Rheinland-Pfalz | 9,580 | 0.84× |
| Schleswig-Holstein | 7,410 | 0.91× |
| Brandenburg | 6,838 | 0.97× |
| Hamburg | 5,863 | 1.15× |
| Mecklenburg-Vorpommern | 5,664 | 1.31× |
| Sachsen-Anhalt | 4,455 | 0.76× |
| Thüringen | 4,281 | 0.74× |
| Saarland | 2,189 | 0.79× |
| Bremen | 1,829 | 0.94× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| CAC 40 | 5.59× | Business & Career |
| Emil Nolde | 19.96× | Arts & Culture |
| Humulus lupulus | 36.43× | Food & Beverages |
| Gil Ofarim | 2.75× | Music & Radio |
| Ulysses S. Grant | 32.6× | Politics & Society |
| Progressive rock | 2.63× | Music & Radio |
| Thom Browne | 14.42× | Fashion & Accessoires |
| Hypothec | 7.78× | Business & Career |
| Jersey (fabric) | 6.69× | Fashion & Accessoires |
| Combat sport | 1.69× | Sports |
| Öhringen | 17.02× | Travel & Leisure |
| Stamp collecting | 5.18× | Home & Garden |
| Handmade Gifts | 1.98× | Kids & Family |
| Business English | 2.53× | Business & Career |
| Sub Zero (Official) | 10.51× | Literature |
| Graham Greene | 4.05× | Literature |
| Racing | 1.59× | Cars & Mobility |
| Ipag Business School | 13.62× | Business & Career |
| Building insulation | 3.22× | Home & Garden |
| Buddy – The Buddy Holly Story | 3.25× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 2.29 |
| Early Adopter Mentality | POWER | 1.72 |
| Family Orientation | CONSERVATISM | 1.45 |
| Community Orientation | OPEN | 1.28 |
| Luxury Orientation | PREMIUM | 1.27 |
| Healthy Lifestyle | BALANCE | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 23.9% |
| Japan | 19.5% |
| United States | 7.6% |
See Mizuno audiences in other countries
More Sportswear audiences in Germany
- Adidas (11,470,029)
- Nike (9,713,170)
- New Balance (5,378,800)
- Converse (3,625,996)
- ASICS (3,124,805)
Frequently asked questions
How many fans does Mizuno have in Germany?
Mizuno has an estimated audience of 226,359 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Mizuno fans?
22.2% of Mizuno fans are female, 77.8% are male, with an average age of 31.0 years.
Which brands do Mizuno fans like most?
Mizuno fans show strongest brand affinity for CAC 40 (5.59×), Emil Nolde (19.96×), and Humulus lupulus (36.43×) over the country average.
Where do Mizuno fans live in Germany?
Mizuno fans in Germany are most concentrated in Nordrhein-Westfalen (reach 53,962), Bayern (reach 39,519), and Baden-Württemberg (reach 30,192). These three regions account for the largest share of the active audience.
What other brands do Mizuno fans also like?
Beyond Mizuno itself, the audience over-indexes on Emil Nolde (19.96×), Humulus lupulus (36.43×), Gil Ofarim (2.75×), and Ulysses S. Grant (32.6×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mizuno. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.