Mizuno Audience in United States

Mizuno logo

Mizuno has an estimated audience of 612,102 people in United States. 30.4% are female, 69.6% are male, average age 29.6. Top regions: California, Texas, Florida. Top brand affinities: Puma, ASICS, Sport Club Corinthians Paulista, Sociedade Esportiva Palmeiras, Charlotte Hornets.

The average Mizuno fan in United States is 29.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Puma, ASICS, Sport Club Corinthians Paulista, with strongest over-indexing on Puma (23.49× the country average). Demographically, the Mizuno audience skews more male with an average age of 29.6, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Sportswear

Demographics of Mizuno fans

Demographic split for Mizuno audience in United States
MetricValue
Female30.4%
Male69.6%
Average age29.6
Estimated audience size612,102

Audience persona

The typical Mizuno fan in United States is more male, around 29.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Puma.

Top regions in United States

Top regions ranked by reach for Mizuno in United States
RegionReachAffinity
California86,9641.29×
Texas57,2431.09×
Florida42,0481.01×
New York39,9941.17×
Georgia27,2481.44×
Illinois22,0191.08×
North Carolina20,6901.12×
Pennsylvania19,3990.94×
Virginia18,3121.23×
Ohio17,5930.93×
New Jersey15,9511.02×
Massachusetts14,8281.23×
Michigan14,8240.93×
Washington14,1491.15×
Arizona12,4831×
Tennessee12,0610.98×
Alabama10,4371.22×
Indiana10,3440.93×
Maryland9,7070.92×
South Carolina9,4191.02×
Minnesota9,2101.05×
Colorado9,1210.95×
Missouri8,9530.91×
Wisconsin8,1820.89×
Louisiana7,0710.9×
Oklahoma6,7090.99×
Oregon6,6300.94×
Kentucky6,5770.86×
Connecticut5,8820.96×
Hawaii5,5912.13×
Utah5,4971×
Iowa5,3811.07×
Nevada4,9870.84×
Arkansas4,7780.95×
Kansas4,7740.99×
Mississippi4,5250.9×
Nebraska3,3901.1×
Idaho2,7920.91×
New Mexico2,4530.8×
West Virginia2,3680.83×
New Hampshire2,1140.88×
Washington, District of Columbia2,0411.11×
Maine1,6800.77×
Rhode Island1,5720.81×
Montana1,3770.81×
North Dakota1,3061.04×
Delaware1,3040.77×
South Dakota1,2510.88×
Alaska1,1710.89×
Vermont7030.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mizuno audience
BrandAffinityCategory
Puma23.49×Fashion & Accessoires
ASICS18.29×Fashion & Accessoires
Sport Club Corinthians Paulista37.71×Sports
Sociedade Esportiva Palmeiras36.7×Sports
Charlotte Hornets10.13×Sports
Paris Saint-Germain11.72×Sports
Houston Astros7.99×Sports
Liga MX8.19×Sports
Kia Sportage19.33×Cars & Mobility
Los Angeles Dodgers6.59×Sports
Hair Extensions5.49×Beauty & Wellness
Air Jordan8.52×Fashion & Accessoires
Indeed.com3.37×Business & Career
São Paulo FC25.5×Sports
La Liga7.67×Sports
FIFA Club World Cup14.38×Sports
Germany national football team20×Sports
Ronaldinho20×Sports
CONCACAF Champions Cup19.01×Sports
FA Cup19.63×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mizuno audience
TraitClusterScore
Luxury OrientationPREMIUM2.29
Risk AppetiteTHRILL1.96
Design AffinityPREMIUM1.77
LGBTQ+ IdentityOPEN1.65
Family OrientationCONSERVATISM1.62
SustainabilityBALANCE1.41

Worldwide distribution

Worldwide audience distribution share by country for Mizuno
CountryShare
Brazil23.9%
Japan19.5%
United States7.6%

See Mizuno audiences in other countries

More Sportswear audiences in United States

Frequently asked questions

How many fans does Mizuno have in United States?

Mizuno has an estimated audience of 612,102 people in United States, concentrated in California and Texas.

What is the gender split and age of Mizuno fans?

30.4% of Mizuno fans are female, 69.6% are male, with an average age of 29.6 years.

Which brands do Mizuno fans like most?

Mizuno fans show strongest brand affinity for Puma (23.49×), ASICS (18.29×), and Sport Club Corinthians Paulista (37.71×) over the country average.

Where do Mizuno fans live in United States?

Mizuno fans in United States are most concentrated in California (reach 86,964), Texas (reach 57,243), and Florida (reach 42,048). These three regions account for the largest share of the active audience.

What other brands do Mizuno fans also like?

Beyond Mizuno itself, the audience over-indexes on ASICS (18.29×), Sport Club Corinthians Paulista (37.71×), Sociedade Esportiva Palmeiras (36.7×), and Charlotte Hornets (10.13×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mizuno. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.