Rascasse Audience Intelligence

Mizuno Target Market in United States

A data profile of the people who buy, follow and care about Mizuno in United States — modelled from more than twelve digital signal sources. Mizuno has an estimated audience of 648,630 people in United States.

#30among Sportswear in United States#3224among Brand in United States#1181in Fashion & Accessoires

The average Mizuno fan in United States is 29.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include 1. FC Köln, ASICS, Sport Club Corinthians Paulista, with strongest over-indexing on 1. FC Köln (158.26× the country average).

Demographically, the Mizuno audience skews more male with an average age of 29.6, and over-indexes on personality traits such as Family Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mizuno fan in United States is more male, around 29.6 years old, with strong Family Orientation tendencies and a notable affinity for 1. FC Köln.

Category: Fashion & Accessoires · Type: Brand · Subtype: Sportswear

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mizuno profile in United States.

Audience size
649K
in United States
Gender
30.4%♀
69.6% male
Age
29.6
average years
Country rank
#31328
Brand in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Mizuno

30.4% are female, 69.6% are male, average age 29.6.

Fig. 02

Gender split

30.4%
Female
69.6%
Male
Demographic split for Mizuno audience in United States
MetricValue
Female30.4%
Male69.6%
Average age29.6
Estimated audience size648,630
Fig. 03

Age distribution

Ø 29.6
average years
Age distribution of the Mizuno audience in United States
Age bracketShare%
16-1945%
20-2922%
30-3917%
40-4911%
50+4%
Fig. 04

Worldwide distribution

7.9%

of the worldwide Mizuno audience comes from United States.

Worldwide audience distribution share by country for Mizuno
CountryShare
Brazil23.1%
Japan19.5%
United States7.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mizuno audience in United States is strongest.

Fig. 05

Top regions by affinity

Mizuno customers by region in United States
#RegionReachAffinity×
01Hawaii~5K2.03×
02Georgia~30K1.46×
03California~80K1.26×
04Virginia~20K1.20×
05Alabama~10K1.17×
06Washington~10K1.14×
07Massachusetts~10K1.13×
08New York~40K1.12×
09Nebraska~3K1.12×
10Texas~60K1.11×
11North Carolina~20K1.09×
12Iowa~5K1.07×
13North Dakota~1K1.07×
14Washington, District of Columbia~2K1.05×
15Illinois~20K1.04×
16Minnesota~9K1.04×
17Utah~6K1.03×
18South Carolina~9K1.02×
19Florida~40K1.00×
20New Jersey~20K0.99×
21Kansas~5K0.99×
22Tennessee~10K0.98×
23Oregon~7K0.98×
24Oklahoma~7K0.98×
25Connecticut~6K0.98×
26Arkansas~5K0.98×
27Arizona~10K0.95×
28South Dakota~1K0.93×
29Pennsylvania~20K0.92×
30Indiana~10K0.92×
31Colorado~9K0.92×
32Mississippi~5K0.92×
33Idaho~3K0.92×
34Alaska~1K0.92×
35Michigan~10K0.91×
36Ohio~20K0.90×
37Maryland~10K0.90×
38Missouri~9K0.90×
39Louisiana~7K0.90×
40Kentucky~7K0.90×
41Wisconsin~8K0.89×
42New Hampshire~2K0.89×
43Nevada~5K0.88×
44Montana~1K0.88×
45West Virginia~2K0.87×
46Rhode Island~2K0.86×
47Delaware~1K0.84×
48Maine~2K0.83×
49New Mexico~3K0.82×
50Vermont<1K0.79×
Fig. 06

Affinity by region

Affinity by region — Mizuno, United States
0.79×1.00×2.03×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mizuno audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mizuno audience
#·InterestCategoryAffinity×
011. FC KölnSports158.26×
02Sport Club Corinthians PaulistaSports50.51×
03CR Vasco da GamaSports41.07×
04Sociedade Esportiva PalmeirasSports36.43×
05São Paulo FCSports32.14×
06Christian PulisicSports20.00×
07FIFA Club World CupSports20.00×
08RonaldinhoSports20.00×
09Germany national football teamSports20.00×
10Steffi GrafSports20.00×
11CONCACAF Champions CupSports18.66×
12Ligue 1Sports16.60×
13Paris Saint-GermainSports16.15×
14ASICSFashion & Accessoires15.34×
15PumaFashion & Accessoires11.62×
16Web serverTechnology & Electronics10.56×
17Charlotte HornetsSports10.35×
18Liga MXSports7.71×
19Air JordanFashion & Accessoires7.64×
20Trader Joe'sShopping3.38×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mizuno audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mizuno audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.06×
PatriotismCONSERVATISM1.96×
Risk AppetiteTHRILL1.92×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mizuno audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.69×
DIY MentalityTHRILL0.74×
SpiritualityBALANCE0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Mizuno's target market in United States?

Mizuno's target market in United States covers an estimated 648,630 people, concentrated in California and Texas.

02

What is the gender split and age of Mizuno customers?

30.4% of the Mizuno audience are female, 69.6% are male, with an average age of 29.6 years.

03

Which brands do Mizuno fans like most?

Mizuno fans show strongest brand affinity for 1. FC Köln (158.26×), ASICS (15.34×), and Sport Club Corinthians Paulista (50.51×) over the country average.

04

Where do Mizuno fans live in United States?

Mizuno fans in United States are most concentrated in California (reach ~80K), Texas (reach ~60K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Mizuno fans also like?

Beyond Mizuno itself, the audience over-indexes on ASICS (15.34×), Sport Club Corinthians Paulista (50.51×), Paris Saint-Germain (16.15×), and Web server (10.56×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sportswear audiences in United States

See Mizuno audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mizuno. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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