São Paulo FC Audience in United States

São Paulo FC has an estimated audience of 997,407 people in United States. 31.0% are female, 69.0% are male, average age 34.4. Top regions: Florida, Massachusetts, California. Top brand affinities: CR Flamengo, Campeonato Brasileiro Série A, Liga MX, Sport Club Corinthians Paulista, Sociedade Esportiva Palmeiras.

The average São Paulo FC fan in United States is 34.4 years old, more male, and lives primarily in Florida. The audience is concentrated in Florida, Massachusetts, California. Top brand affinities include CR Flamengo, Campeonato Brasileiro Série A, Liga MX, with strongest over-indexing on CR Flamengo (134.79× the country average). Demographically, the São Paulo FC audience skews more male with an average age of 34.4, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Soccer

Demographics of São Paulo FC fans

Demographic split for São Paulo FC audience in United States
MetricValue
Female31.0%
Male69.0%
Average age34.4
Estimated audience size997,407

Audience persona

The typical São Paulo FC fan in United States is more male, around 34.4 years old, with strong Luxury Orientation tendencies and a notable affinity for CR Flamengo.

Top regions in United States

Top regions ranked by reach for São Paulo FC in United States
RegionReachAffinity
Florida297,4104.4×
Massachusetts165,5868.43×
California103,9340.95×
New York89,1211.6×
New Jersey77,1253.04×
Texas70,2980.82×
Connecticut34,1823.42×
Georgia33,6891.1×
Pennsylvania33,3540.99×
Illinois26,3500.79×
North Carolina26,2090.87×
Virginia23,2140.96×
Maryland19,0621.11×
South Carolina18,8041.25×
Indiana14,2370.78×
Washington13,9330.7×
Michigan13,2040.51×
Utah12,9531.45×
Ohio11,5060.37×
Tennessee11,1200.56×
Arizona10,0070.49×
Colorado9,9890.64×
Nevada8,4930.88×
Louisiana7,3090.57×
Missouri7,1030.44×
Minnesota6,3150.44×
Wisconsin6,1190.41×
Kentucky5,9970.48×
Kansas5,6930.72×
Alabama5,5860.4×
New Hampshire5,3091.35×
Rhode Island4,8051.51×
Iowa4,5590.55×
Oregon4,5490.4×
Washington, District of Columbia4,2601.42×
Arkansas3,6180.44×
Oklahoma3,5710.32×
Mississippi3,4310.42×
Idaho2,8170.56×
Nebraska2,6370.53×
Maine2,1040.59×
Delaware1,7300.63×
Hawaii1,6200.38×
West Virginia1,4010.3×
New Mexico1,1490.23×
Vermont8280.47×
South Dakota6680.29×
Montana6230.23×
North Dakota5990.29×
Alaska5590.26×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for São Paulo FC audience
BrandAffinityCategory
CR Flamengo134.79×Sports
Campeonato Brasileiro Série A74.71×Sports
Liga MX20.58×Sports
Sport Club Corinthians Paulista53.33×Sports
Sociedade Esportiva Palmeiras43.17×Sports
FC Bayern Munich8.8×Sports
FIFA Club World Cup17.26×Sports
Oliver Kahn97.47×Sports
Boston Marathon14.1×Sports
Brazil national football team16.81×Sports
Web server8.01×Technology & Electronics
Las Vegas4.34×Travel & Leisure
CR Vasco da Gama44.52×Sports
Real Madrid C.F.4.41×Sports
Borussia Dortmund16.36×Sports
Atlético Madrid13.98×Sports
Allison Janney17.82×Movies & TV
La Liga7.68×Sports
MetaTrader 421.07×Business & Career
Immortal (band)21.94×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by São Paulo FC audience
TraitClusterScore
Luxury OrientationPREMIUM2.13
Risk AppetiteTHRILL1.76
MindfulnessBALANCE1.75
SpiritualityBALANCE1.28
LGBTQ+ IdentityOPEN1.24
Urban LifestyleOPEN1.19

Worldwide distribution

Worldwide audience distribution share by country for São Paulo FC
CountryShare
Brazil84.1%
United States2.0%
Portugal1.2%

See São Paulo FC audiences in other countries

More Soccer audiences in United States

Frequently asked questions

How many fans does São Paulo FC have in United States?

São Paulo FC has an estimated audience of 997,407 people in United States, concentrated in Florida and Massachusetts.

What is the gender split and age of São Paulo FC fans?

31.0% of São Paulo FC fans are female, 69.0% are male, with an average age of 34.4 years.

Which brands do São Paulo FC fans like most?

São Paulo FC fans show strongest brand affinity for CR Flamengo (134.79×), Campeonato Brasileiro Série A (74.71×), and Liga MX (20.58×) over the country average.

Where do São Paulo FC fans live in United States?

São Paulo FC fans in United States are most concentrated in Florida (reach 297,410), Massachusetts (reach 165,586), and California (reach 103,934). These three regions account for the largest share of the active audience.

What other brands do São Paulo FC fans also like?

Beyond São Paulo FC itself, the audience over-indexes on Campeonato Brasileiro Série A (74.71×), Liga MX (20.58×), Sport Club Corinthians Paulista (53.33×), and Sociedade Esportiva Palmeiras (43.17×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for São Paulo FC. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.