Rascasse Audience Intelligence

São Paulo FC Audience in United States

A data profile of the people who buy, follow and care about São Paulo FC in United States — modelled from more than twelve digital signal sources. São Paulo FC has an estimated audience of 1,036,204 people in United States.

#150among Soccer in United States#349among Team in United States#2125in Sports

The average São Paulo FC fan in United States is 34.4 years old, more male, and lives primarily in Florida.

The audience is concentrated in Florida, Massachusetts, California.

Top brand affinities include FIFA World Cup 2026, Sport Club Corinthians Paulista, Campeonato Brasileiro Série A, with strongest over-indexing on FIFA World Cup 2026 (7.07× the country average).

Demographically, the São Paulo FC audience skews more male with an average age of 34.4, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical São Paulo FC fan in United States is more male, around 34.4 years old, with strong Patriotism tendencies and a notable affinity for FIFA World Cup 2026.

Category: Sports · Type: Team · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the São Paulo FC profile in United States.

Audience size
1M
in United States
Gender
31.0%♀
69.0% male
Age
34.4
average years
Country rank
#23121
Team in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of São Paulo FC fans

31.0% are female, 69.0% are male, average age 34.4.

Fig. 02

Gender split

31.0%
Female
69.0%
Male
Demographic split for São Paulo FC audience in United States
MetricValue
Female31.0%
Male69.0%
Average age34.4
Estimated audience size1,036,204
Fig. 03

Age distribution

Ø 34.4
average years
Age distribution of the São Paulo FC audience in United States
Age bracketShare%
16-1933%
20-2919%
30-3919%
40-4917%
50+12%
Fig. 04

Worldwide distribution

6.0%

of the worldwide São Paulo FC audience comes from United States.

Worldwide audience distribution share by country for São Paulo FC
CountryShare
Brazil62.5%
United States6.0%
Mexico3.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the São Paulo FC audience in United States is strongest.

Fig. 05

Top regions by affinity

São Paulo FC fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~100K8.40×
02Florida~300K4.40×
03Connecticut~30K3.15×
04New Jersey~60K2.90×
05New York~70K1.49×
06Rhode Island~4K1.46×
07Utah~10K1.33×
08New Hampshire~4K1.26×
09South Carolina~20K1.25×
10Washington, District of Columbia~3K1.20×
11Maryland~20K1.09×
12Georgia~30K1.05×
13Pennsylvania~30K1.04×
14Virginia~20K0.97×
15Nevada~8K0.93×
16Alaska~2K0.90×
17North Carolina~20K0.89×
18California~80K0.88×
19South Dakota~2K0.87×
20Vermont~1K0.87×
21Montana~2K0.86×
22Delaware~2K0.86×
23North Dakota~2K0.86×
24Kansas~6K0.83×
25Maine~2K0.81×
26Illinois~20K0.79×
27West Virginia~3K0.79×
28Texas~60K0.78×
29Indiana~10K0.78×
30Nebraska~3K0.78×
31Hawaii~3K0.77×
32New Mexico~3K0.76×
33Idaho~3K0.76×
34Washington~10K0.75×
35Louisiana~8K0.74×
36Iowa~5K0.73×
37Mississippi~5K0.73×
38Arkansas~5K0.71×
39Colorado~9K0.70×
40Kentucky~7K0.68×
41Tennessee~10K0.66×
42Oklahoma~6K0.64×
43Oregon~6K0.63×
44Alabama~7K0.62×
45Missouri~8K0.60×
46Michigan~10K0.59×
47Arizona~10K0.59×
48Wisconsin~8K0.59×
49Minnesota~7K0.58×
50Ohio~10K0.50×
Fig. 06

Affinity by region

Affinity by region — São Paulo FC, United States
0.50×1.00×8.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the São Paulo FC audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for São Paulo FC audience
#·InterestCategoryAffinity×
01Luan SantanaMusic & Radio143.56×
02WebMotorsCars & Mobility98.52×
031. FC KölnSports83.62×
04Sociedade Esportiva PalmeirasSports69.84×
05Sport Club Corinthians PaulistaSports69.28×
06Campeonato Brasileiro Série ASports54.81×
07CR Vasco da GamaSports54.57×
08CR FlamengoSports48.33×
09Copa LibertadoresSports43.48×
10CasemiroSports40.92×
11RB LeipzigSports36.30×
12Brazil national football teamSports18.38×
13Al Nassr FCSports17.10×
14A.C. MilanSports12.19×
15Google NewsNews10.73×
16Manchester City F.C.Sports10.26×
17Liga MXSports9.33×
18FIFA World Cup 2026Sports7.07×
19Real Madrid C.F.Sports5.55×
20FIFA World CupSports3.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the São Paulo FC audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by São Paulo FC audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.61×
Risk AppetiteTHRILL1.88×
MindfulnessBALANCE1.79×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by São Paulo FC audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.77×
Design AffinityPREMIUM0.78×
SustainabilityBALANCE0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does São Paulo FC have in United States?

São Paulo FC has an estimated audience of 1,036,204 people in United States, concentrated in Florida and Massachusetts.

02

What is the gender split and age of São Paulo FC fans?

31.0% of São Paulo FC fans are female, 69.0% are male, with an average age of 34.4 years.

03

Which brands do São Paulo FC fans like most?

São Paulo FC fans show strongest brand affinity for FIFA World Cup 2026 (7.07×), Sport Club Corinthians Paulista (69.28×), and Campeonato Brasileiro Série A (54.81×) over the country average.

04

Where do São Paulo FC fans live in United States?

São Paulo FC fans in United States are most concentrated in Florida (reach ~300K), Massachusetts (reach ~100K), and California (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do São Paulo FC fans also like?

Beyond São Paulo FC itself, the audience over-indexes on Sport Club Corinthians Paulista (69.28×), Campeonato Brasileiro Série A (54.81×), Sociedade Esportiva Palmeiras (69.84×), and WebMotors (98.52×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for São Paulo FC. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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