São Paulo FC Audience in United States

São Paulo FC logo

São Paulo FC has an estimated audience of 997,407 people in United States. 31.0% are female, 69.0% are male, average age 34.4. Top regions: Florida, Massachusetts, California. Top brand affinities: Nationality, Buying and Selling Real Estate, Nurse educator, Humulus lupulus, Hebe.

The average São Paulo FC fan in United States is 34.4 years old, more male, and lives primarily in Florida. The audience is concentrated in Florida, Massachusetts, California. Top brand affinities include Nationality, Buying and Selling Real Estate, Nurse educator, with strongest over-indexing on Nationality (12.44× the country average). Demographically, the São Paulo FC audience skews more male with an average age of 34.4, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Soccer

Demographics of São Paulo FC fans

Demographic split for São Paulo FC audience in United States
MetricValue
Female31.0%
Male69.0%
Average age34.4
Estimated audience size997,407

Audience persona

The typical São Paulo FC fan in United States is more male, around 34.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Nationality.

Top regions in United States

Top regions ranked by reach for São Paulo FC in United States
RegionReachAffinity
Florida297,4104.4×
Massachusetts165,5868.43×
California103,9340.95×
New York89,1211.6×
New Jersey77,1253.04×
Texas70,2980.82×
Connecticut34,1823.42×
Georgia33,6891.1×
Pennsylvania33,3540.99×
Illinois26,3500.79×
North Carolina26,2090.87×
Virginia23,2140.96×
Maryland19,0621.11×
South Carolina18,8041.25×
Indiana14,2370.78×
Washington13,9330.7×
Michigan13,2040.51×
Utah12,9531.45×
Ohio11,5060.37×
Tennessee11,1200.56×
Arizona10,0070.49×
Colorado9,9890.64×
Nevada8,4930.88×
Louisiana7,3090.57×
Missouri7,1030.44×
Minnesota6,3150.44×
Wisconsin6,1190.41×
Kentucky5,9970.48×
Kansas5,6930.72×
Alabama5,5860.4×
New Hampshire5,3091.35×
Rhode Island4,8051.51×
Iowa4,5590.55×
Oregon4,5490.4×
Washington, District of Columbia4,2601.42×
Arkansas3,6180.44×
Oklahoma3,5710.32×
Mississippi3,4310.42×
Idaho2,8170.56×
Nebraska2,6370.53×
Maine2,1040.59×
Delaware1,7300.63×
Hawaii1,6200.38×
West Virginia1,4010.3×
New Mexico1,1490.23×
Vermont8280.47×
South Dakota6680.29×
Montana6230.23×
North Dakota5990.29×
Alaska5590.26×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for São Paulo FC audience
BrandAffinityCategory
Nationality12.44×Politics & Society
Buying and Selling Real Estate44.52×Home & Garden
Nurse educator25.86×Kids & Family
Humulus lupulus112.44×Food & Beverages
Hebe13.05×Home & Garden
Canis16.81×Pets & Animals
Carnival of Souls33.03×Movies & TV
Penn & Teller12.19×Movies & TV
Home construction1.94×Home & Garden
Dental hygienist8.85×Health
Emperor Entertainment Group14.04×Business & Career
Combat sport1.81×Sports
Minnesota1.96×Travel & Leisure
Bully (2011 film)7.6×Movies & TV
Panama4.1×Travel & Leisure
Mackenzie Foy8.18×Fashion & Accessoires
Chromebook5.97×Technology & Electronics
Historic site4.36×Arts & Culture
South Yorkshire14.44×Travel & Leisure
Curcuma19.17×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by São Paulo FC audience
TraitClusterScore
Luxury OrientationPREMIUM2.13
Risk AppetiteTHRILL1.76
MindfulnessBALANCE1.75
SpiritualityBALANCE1.28
LGBTQ+ IdentityOPEN1.24
Urban LifestyleOPEN1.19

Worldwide distribution

Worldwide audience distribution share by country for São Paulo FC
CountryShare
Brazil84.1%
United States2.0%
Portugal1.2%

See São Paulo FC audiences in other countries

More Soccer audiences in United States

Frequently asked questions

How many fans does São Paulo FC have in United States?

São Paulo FC has an estimated audience of 997,407 people in United States, concentrated in Florida and Massachusetts.

What is the gender split and age of São Paulo FC fans?

31.0% of São Paulo FC fans are female, 69.0% are male, with an average age of 34.4 years.

Which brands do São Paulo FC fans like most?

São Paulo FC fans show strongest brand affinity for Nationality (12.44×), Buying and Selling Real Estate (44.52×), and Nurse educator (25.86×) over the country average.

Where do São Paulo FC fans live in United States?

São Paulo FC fans in United States are most concentrated in Florida (reach 297,410), Massachusetts (reach 165,586), and California (reach 103,934). These three regions account for the largest share of the active audience.

What other brands do São Paulo FC fans also like?

Beyond São Paulo FC itself, the audience over-indexes on Buying and Selling Real Estate (44.52×), Nurse educator (25.86×), Humulus lupulus (112.44×), and Hebe (13.05×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for São Paulo FC. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.