São Paulo FC Audience in Brazil
São Paulo FC has an estimated audience of 10,745,745 people in Brazil. 44.9% are female, 55.1% are male, average age 35.7. Top regions: São Paulo, Minas Gerais, Bahia. Top brand affinities: Alexander McQueen (brand), Undertale, Rooster Teeth, Hollyoaks.
The average São Paulo FC fan in Brazil is 35.7 years old, more male, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Minas Gerais, Bahia. Top brand affinities include Alexander McQueen (brand), Undertale, Rooster Teeth, with strongest over-indexing on Alexander McQueen (brand) (1.65× the country average). Demographically, the São Paulo FC audience skews more male with an average age of 35.7, and over-indexes on personality traits such as Spirituality, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 4 brand affinities and 27 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: Soccer
Demographics of São Paulo FC fans
| Metric | Value |
|---|---|
| Female | 44.9% |
| Male | 55.1% |
| Average age | 35.7 |
| Estimated audience size | 10,745,745 |
Audience persona
The typical São Paulo FC fan in Brazil is more male, around 35.7 years old, with strong Spirituality tendencies and a notable affinity for Alexander McQueen (brand).
São Paulo FC fans by region: top regions in Brazil
| Region | Reach | Affinity |
|---|---|---|
| São Paulo | ~5M | 1.84× |
| Minas Gerais | ~1M | 0.95× |
| Bahia | ~900K | 1.2× |
| Paraná | ~700K | 1.01× |
| Rio de Janeiro | ~500K | 0.5× |
| Ceará | ~500K | 1× |
| Goiás | ~400K | 1.09× |
| Pernambuco | ~400K | 0.85× |
| Santa Catarina | ~400K | 0.81× |
| Rio Grande do Sul | ~400K | 0.6× |
| Pará | ~300K | 0.92× |
| Maranhão | ~300K | 1.04× |
| Mato Grosso | ~300K | 1.36× |
| Mato Grosso do Sul | ~200K | 1.54× |
| Paraíba | ~200K | 0.92× |
| Piauí | ~200K | 1.27× |
| Amazonas | ~200K | 0.98× |
| Rio Grande do Norte | ~200K | 0.97× |
| Alagoas | ~200K | 1.11× |
| Espírito Santo | ~100K | 0.67× |
| Federal District | ~100K | 0.74× |
| Rondônia | ~100K | 1.22× |
| Sergipe | ~100K | 0.9× |
| Tocantins | ~70K | 1.05× |
| Acre | ~40K | 1.02× |
| Amapá | ~30K | 0.74× |
| Roraima | ~20K | 0.7× |
Top brand affinities of São Paulo FC fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Alexander McQueen (brand) | 1.65× | Fashion & Accessoires |
| Undertale | 1.66× | Games |
| Rooster Teeth | 1.51× | Business & Career |
| Hollyoaks | 1.5× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.05 |
| Social Media Usage | JOY | 0.99 |
| Tradition | CONSERVATISM | 0.97 |
| Patriotism | CONSERVATISM | 0.95 |
| Need for Security | CONSERVATISM | 0.94 |
| Mindfulness | BALANCE | 0.92 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 63.2% |
| United States | 5.0% |
| Mexico | 3.1% |
See São Paulo FC audiences in other countries
More Soccer audiences in Brazil
- Sociedade Esportiva Palmeiras (72,645,759)
- Botafogo (52,535,471)
- Real Madrid C.F. (47,654,895)
- Santos FC (44,744,842)
- Sport Club Corinthians Paulista (43,458,525)
Related rankings
Frequently asked questions
How many fans does São Paulo FC have in Brazil?
São Paulo FC has an estimated audience of 10,745,745 people in Brazil, concentrated in São Paulo and Minas Gerais.
What is the gender split and age of São Paulo FC fans?
44.9% of São Paulo FC fans are female, 55.1% are male, with an average age of 35.7 years.
Which brands do São Paulo FC fans like most?
São Paulo FC fans show strongest brand affinity for Alexander McQueen (brand) (1.65×), Undertale (1.66×), and Rooster Teeth (1.51×) over the country average.
Where do São Paulo FC fans live in Brazil?
São Paulo FC fans in Brazil are most concentrated in São Paulo (reach ~5M), Minas Gerais (reach ~1M), and Bahia (reach ~900K). These three regions account for the largest share of the active audience.
How to read this data
Audience size is the estimated number of people in Brazil who actively search for São Paulo FC. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.