A data profile of the people who buy, follow and care about São Paulo FC in Brazil — modelled from more than twelve digital signal sources. São Paulo FC has an estimated audience of 10,731,450 people in Brazil.
The average São Paulo FC fan in Brazil is 35.7 years old, more male, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Bahia.
Top brand affinities include Alexander McQueen (brand), Undertale, Rooster Teeth, with strongest over-indexing on Alexander McQueen (brand) (1.65× the country average).
Demographically, the São Paulo FC audience skews more male with an average age of 35.7, and over-indexes on personality traits such as Spirituality, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 4 brand affinities and 27 regions tracked by Rascasse.
The typical São Paulo FC fan in Brazil is more male, around 35.7 years old, with strong Spirituality tendencies and a notable affinity for Alexander McQueen (brand).
The key figures that characterise the São Paulo FC profile in Brazil.
44.9% are female, 55.1% are male, average age 35.7.
| Metric | Value |
|---|---|
| Female | 44.9% |
| Male | 55.1% |
| Average age | 35.7 |
| Estimated audience size | 10,731,450 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 24% | |
| 30-39 | 20% | |
| 40-49 | 15% | |
| 50+ | 14% |
of the worldwide São Paulo FC audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 62.5% |
| United States | 6.0% |
| Mexico | 3.1% |
Where the São Paulo FC audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | São Paulo | ~5M | 1.84× | |
| 02 | Mato Grosso do Sul | ~200K | 1.54× | |
| 03 | Mato Grosso | ~300K | 1.36× | |
| 04 | Piauí | ~200K | 1.27× | |
| 05 | Rondônia | ~100K | 1.22× | |
| 06 | Bahia | ~900K | 1.20× | |
| 07 | Alagoas | ~200K | 1.11× | |
| 08 | Goiás | ~400K | 1.09× | |
| 09 | Tocantins | ~70K | 1.05× | |
| 10 | Maranhão | ~300K | 1.04× | |
| 11 | Acre | ~40K | 1.02× | |
| 12 | Paraná | ~700K | 1.01× | |
| 13 | Ceará | ~500K | 1.00× | |
| 14 | Amazonas | ~200K | 0.98× | |
| 15 | Rio Grande do Norte | ~200K | 0.97× | |
| 16 | Minas Gerais | ~1M | 0.95× | |
| 17 | Pará | ~300K | 0.92× | |
| 18 | Paraíba | ~200K | 0.92× | |
| 19 | Sergipe | ~100K | 0.90× | |
| 20 | Pernambuco | ~400K | 0.85× | |
| 21 | Santa Catarina | ~400K | 0.81× | |
| 22 | Federal District | ~100K | 0.74× | |
| 23 | Amapá | ~30K | 0.74× | |
| 24 | Roraima | ~20K | 0.70× | |
| 25 | Espírito Santo | ~100K | 0.67× | |
| 26 | Rio Grande do Sul | ~400K | 0.60× | |
| 27 | Rio de Janeiro | ~500K | 0.50× |
The strongest cross-interests of the São Paulo FC audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Undertale | Games | 1.66× | ||
| 02 | Alexander McQueen (brand) | Fashion & Accessoires | 1.65× | ||
| 03 | Rooster Teeth | Business & Career | 1.51× | ||
| 04 | Hollyoaks | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.05× | |
| Social Media Usage | JOY | 0.99× | |
| Tradition | CONSERVATISM | 0.97× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.75× | |
| Design Affinity | PREMIUM | 0.80× | |
| Travelling | THRILL | 0.81× |
São Paulo FC has an estimated audience of 10,731,450 people in Brazil, concentrated in São Paulo and Minas Gerais.
44.9% of São Paulo FC fans are female, 55.1% are male, with an average age of 35.7 years.
São Paulo FC fans show strongest brand affinity for Alexander McQueen (brand) (1.65×), Undertale (1.66×), and Rooster Teeth (1.51×) over the country average.
São Paulo FC fans in Brazil are most concentrated in São Paulo (reach ~5M), Minas Gerais (reach ~1M), and Bahia (reach ~900K). These three regions account for the largest share of the active audience.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for São Paulo FC. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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