Donatella Versace Audience in Germany
Donatella Versace has an estimated audience of 338,823 people in Germany. 59.8% are female, 40.2% are male, average age 31.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Vintage, Golden Goose Deluxe Brand, Trussardi, ELISABETTA FRANCHI, Vincent Kompany.
The average Donatella Versace fan in Germany is 31.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Vintage, Golden Goose Deluxe Brand, Trussardi, with strongest over-indexing on Vintage (20× the country average). Demographically, the Donatella Versace audience skews more female with an average age of 31.9, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Person · Subtype: Fashion designer
Demographics of Donatella Versace fans
| Metric | Value |
|---|---|
| Female | 59.8% |
| Male | 40.2% |
| Average age | 31.9 |
| Estimated audience size | 338,823 |
Audience persona
The typical Donatella Versace fan in Germany is more female, around 31.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Vintage.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 90,937 | 1.23× |
| Bayern | 65,778 | 1.21× |
| Baden-Württemberg | 55,373 | 1.2× |
| Hessen | 32,692 | 1.27× |
| Niedersachsen | 30,715 | 0.93× |
| Berlin | 22,178 | 1.46× |
| Rheinland-Pfalz | 17,276 | 1.02× |
| Sachsen | 13,166 | 0.79× |
| Hamburg | 10,847 | 1.42× |
| Schleswig-Holstein | 10,770 | 0.89× |
| Brandenburg | 7,985 | 0.76× |
| Sachsen-Anhalt | 5,910 | 0.67× |
| Thüringen | 5,904 | 0.68× |
| Mecklenburg-Vorpommern | 4,401 | 0.68× |
| Saarland | 3,544 | 0.85× |
| Bremen | 2,734 | 0.94× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Vintage | 20× | Fashion & Accessoires |
| Golden Goose Deluxe Brand | 176.43× | Fashion & Accessoires |
| Trussardi | 131.34× | Fashion & Accessoires |
| ELISABETTA FRANCHI | 64.25× | Fashion & Accessoires |
| Vincent Kompany | 23× | Sports |
| Zadar | 19.19× | Travel & Leisure |
| Metal Gear Solid | 91.14× | Games |
| Production company | 20× | Movies & TV |
| Tinder | 17.41× | Internet & Social Media |
| Hawaii | 20× | Travel & Leisure |
| OmeTV | 17.41× | Internet & Social Media |
| Made in Italy | 10.75× | Business & Career |
| Discounting | 8.68× | Shopping |
| Il Fatto Quotidiano | 35.15× | News |
| Samsonite | 19.64× | Fashion & Accessoires |
| Tennis ball | 20× | Sports |
| TLC (TV network) | 20× | Movies & TV |
| Marella | 78.96× | Fashion & Accessoires |
| Solidarity | 11.88× | Politics & Society |
| Disney, Oklahoma | 37.47× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 2.13 |
| Quality Awareness | PREMIUM | 1.93 |
| Individualism | JOY | 1.66 |
| Design Affinity | PREMIUM | 1.66 |
| Sustainability | BALANCE | 1.44 |
| Indulgence | JOY | 1.43 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.2% |
| Italy | 15.6% |
| Brazil | 8.2% |
See Donatella Versace audiences in other countries
More Fashion designer audiences in Germany
- Jean Paul Gaultier (1,492,705)
- Karl Lagerfeld (1,389,702)
- Tom Ford (1,211,175)
- Vivienne Westwood (914,066)
- Gudrun Sjödén (903,417)
Frequently asked questions
How many fans does Donatella Versace have in Germany?
Donatella Versace has an estimated audience of 338,823 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Donatella Versace fans?
59.8% of Donatella Versace fans are female, 40.2% are male, with an average age of 31.9 years.
Which brands do Donatella Versace fans like most?
Donatella Versace fans show strongest brand affinity for Vintage (20×), Golden Goose Deluxe Brand (176.43×), and Trussardi (131.34×) over the country average.
Where do Donatella Versace fans live in Germany?
Donatella Versace fans in Germany are most concentrated in Nordrhein-Westfalen (reach 90,937), Bayern (reach 65,778), and Baden-Württemberg (reach 55,373). These three regions account for the largest share of the active audience.
What other brands do Donatella Versace fans also like?
Beyond Donatella Versace itself, the audience over-indexes on Golden Goose Deluxe Brand (176.43×), Trussardi (131.34×), ELISABETTA FRANCHI (64.25×), and Vincent Kompany (23×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Donatella Versace. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.