Rascasse Audience Intelligence

Donatella Versace Audience in Germany

A data profile of the people who buy, follow and care about Donatella Versace in Germany — modelled from more than twelve digital signal sources. Donatella Versace has an estimated audience of 311,945 people in Germany.

#13among Fashion designer in Germany#3539among Person in Germany#795in Fashion & Accessoires

The average Donatella Versace fan in Germany is 31.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Vincent Kompany, Vintage, Golden Goose Deluxe Brand, with strongest over-indexing on Vincent Kompany (23× the country average).

Demographically, the Donatella Versace audience skews more female with an average age of 31.9, and over-indexes on personality traits such as Career Orientation, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Donatella Versace fan in Germany is more female, around 31.9 years old, with strong Career Orientation tendencies and a notable affinity for Vincent Kompany.

Category: Fashion & Accessoires · Type: Person · Subtype: Fashion designer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Donatella Versace profile in Germany.

Audience size
312K
in Germany
Gender
59.8%♀
40.2% male
Age
31.9
average years
Country rank
#16837
Person in Germany
Fig. 01

Search interest · 12-month trend

-29%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Donatella Versace fans

59.8% are female, 40.2% are male, average age 31.9.

Fig. 02

Gender split

59.8%
Female
40.2%
Male
Demographic split for Donatella Versace audience in Germany
MetricValue
Female59.8%
Male40.2%
Average age31.9
Estimated audience size311,945
Fig. 03

Age distribution

Ø 31.9
average years
Age distribution of the Donatella Versace audience in Germany
Age bracketShare%
16-1937%
20-2924%
30-3918%
40-4914%
50+6%
Fig. 04

Worldwide distribution

4.7%

of the worldwide Donatella Versace audience comes from Germany.

Worldwide audience distribution share by country for Donatella Versace
CountryShare
United States16.3%
Italy14.6%
Brazil8.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Donatella Versace audience in Germany is strongest.

Fig. 05

Top regions by affinity

Donatella Versace fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~20K1.37×
02Hamburg~10K1.35×
03Hessen~30K1.23×
04Bayern~60K1.19×
05Nordrhein-Westfalen~90K1.18×
06Baden-Württemberg~50K1.18×
07Rheinland-Pfalz~20K1.00×
08Bremen~3K0.98×
09Niedersachsen~30K0.92×
10Saarland~4K0.92×
11Schleswig-Holstein~10K0.90×
12Sachsen~10K0.83×
13Brandenburg~9K0.81×
14Mecklenburg-Vorpommern~5K0.76×
15Thüringen~6K0.75×
16Sachsen-Anhalt~6K0.74×
Fig. 06

Affinity by region

Affinity by region — Donatella Versace, Germany
0.74×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Donatella Versace audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Donatella Versace audience
#·InterestCategoryAffinity×
01Golden Goose Deluxe BrandFashion & Accessoires176.43×
02TrussardiFashion & Accessoires131.34×
03Metal Gear SolidGames91.14×
04MarellaFashion & Accessoires78.96×
05ELISABETTA FRANCHIFashion & Accessoires64.25×
06BlancoMusic & Radio38.29×
07Il Fatto QuotidianoNews35.15×
08Vincent KompanySports23.00×
09VintageFashion & Accessoires20.00×
10Production companyMovies & TV20.00×
11HawaiiTravel & Leisure20.00×
12TLC (TV network)Movies & TV20.00×
13Tennis ballSports20.00×
14SamsoniteFashion & Accessoires19.64×
15ZadarTravel & Leisure19.19×
16OmeTVInternet & Social Media17.41×
17TinderInternet & Social Media17.41×
18SolidarityPolitics & Society11.88×
19Made in ItalyBusiness & Career10.75×
20DiscountingShopping8.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Donatella Versace audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Donatella Versace audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER5.57×
Luxury OrientationPREMIUM1.85×
Early Adopter MentalityPOWER1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Donatella Versace audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.65×
PatriotismCONSERVATISM0.71×
Healthy LifestyleBALANCE0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Donatella Versace have in Germany?

Donatella Versace has an estimated audience of 311,945 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Donatella Versace fans?

59.8% of Donatella Versace fans are female, 40.2% are male, with an average age of 31.9 years.

03

Which brands do Donatella Versace fans like most?

Donatella Versace fans show strongest brand affinity for Vincent Kompany (23×), Vintage (20×), and Golden Goose Deluxe Brand (176.43×) over the country average.

04

Where do Donatella Versace fans live in Germany?

Donatella Versace fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Donatella Versace fans also like?

Beyond Donatella Versace itself, the audience over-indexes on Vintage (20×), Golden Goose Deluxe Brand (176.43×), Trussardi (131.34×), and ELISABETTA FRANCHI (64.25×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion designer audiences in Germany

See Donatella Versace audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Donatella Versace. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →