Salomon Audience in Germany
Salomon has an estimated audience of 545,508 people in Germany. 39.5% are female, 60.5% are male, average age 35.9. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Emil Nolde, CAC 40, Goes, Gil Ofarim, Building insulation.
The average Salomon fan in Germany is 35.9 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Emil Nolde, CAC 40, Goes, with strongest over-indexing on Emil Nolde (16.13× the country average). Demographically, the Salomon audience skews more male with an average age of 35.9, and over-indexes on personality traits such as Career Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Footwear
Demographics of Salomon fans
| Metric | Value |
|---|---|
| Female | 39.5% |
| Male | 60.5% |
| Average age | 35.9 |
| Estimated audience size | 545,508 |
Audience persona
The typical Salomon fan in Germany is more male, around 35.9 years old, with strong Career Orientation tendencies and a notable affinity for Emil Nolde.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 211,133 | 1.63× |
| Nordrhein-Westfalen | 164,721 | 0.93× |
| Baden-Württemberg | 132,394 | 1.2× |
| Hessen | 74,130 | 1.21× |
| Berlin | 58,554 | 1.62× |
| Niedersachsen | 58,342 | 0.74× |
| Sachsen | 49,329 | 1.25× |
| Rheinland-Pfalz | 37,328 | 0.92× |
| Thüringen | 20,994 | 1.02× |
| Schleswig-Holstein | 20,420 | 0.7× |
| Brandenburg | 20,298 | 0.81× |
| Hamburg | 19,735 | 1.08× |
| Sachsen-Anhalt | 14,499 | 0.69× |
| Mecklenburg-Vorpommern | 9,502 | 0.62× |
| Saarland | 8,420 | 0.85× |
| Bremen | 4,924 | 0.71× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Emil Nolde | 16.13× | Arts & Culture |
| CAC 40 | 3.2× | Business & Career |
| Goes | 1.68× | Travel & Leisure |
| Gil Ofarim | 1.83× | Music & Radio |
| Building insulation | 5.99× | Home & Garden |
| Hypothec | 7.06× | Business & Career |
| Harriet Tubman | 7.47× | Politics & Society |
| Alaska | 3.89× | Travel & Leisure |
| Google Analytics | 2.59× | Internet & Social Media |
| Urban horticulture | 1.67× | Home & Garden |
| Whist | 4.99× | Games |
| Hostelworld | 5.54× | Travel & Leisure |
| Kaffe Fassett | 16.72× | Arts & Culture |
| Buddy – The Buddy Holly Story | 3.98× | Music & Radio |
| Tuscany | 3.74× | Travel & Leisure |
| Rajkot | 20.53× | Travel & Leisure |
| Handmade Gifts | 1.57× | Kids & Family |
| Centurion (film) | 3.97× | Movies & TV |
| Sailor | 3.55× | Travel & Leisure |
| Golden Gate | 4× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.88 |
| Risk Appetite | THRILL | 1.69 |
| Healthy Lifestyle | BALANCE | 1.45 |
| Sustainability | BALANCE | 1.38 |
| Sports Activity | POWER | 1.36 |
| Luxury Orientation | PREMIUM | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 12.6% |
| China | 11.0% |
| Japan | 10.6% |
See Salomon audiences in other countries
More Footwear audiences in Germany
- Birkenstock (4,130,177)
- Skechers (1,795,234)
- Dr. Martens (1,719,616)
- Veja Sneakers (1,683,672)
- Crocs (1,570,022)
Frequently asked questions
How many fans does Salomon have in Germany?
Salomon has an estimated audience of 545,508 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Salomon fans?
39.5% of Salomon fans are female, 60.5% are male, with an average age of 35.9 years.
Which brands do Salomon fans like most?
Salomon fans show strongest brand affinity for Emil Nolde (16.13×), CAC 40 (3.2×), and Goes (1.68×) over the country average.
Where do Salomon fans live in Germany?
Salomon fans in Germany are most concentrated in Bayern (reach 211,133), Nordrhein-Westfalen (reach 164,721), and Baden-Württemberg (reach 132,394). These three regions account for the largest share of the active audience.
What other brands do Salomon fans also like?
Beyond Salomon itself, the audience over-indexes on CAC 40 (3.2×), Goes (1.68×), Gil Ofarim (1.83×), and Building insulation (5.99×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Salomon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.