Salomon Target Market in Germany
A data profile of the people who buy, follow and care about Salomon in Germany — modelled from more than twelve digital signal sources. Salomon has an estimated audience of 840,012 people in Germany.
The average Salomon fan in Germany is 35.9 years old, more male, and lives primarily in Bayern.
The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.
Top brand affinities include C.P. Company, Stefan Zweig, Diadora, with strongest over-indexing on C.P. Company (69.62× the country average).
Demographically, the Salomon audience skews more male with an average age of 35.9, and over-indexes on personality traits such as Risk Appetite, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Salomon fan in Germany is more male, around 35.9 years old, with strong Risk Appetite tendencies and a notable affinity for C.P. Company.
At a glance
The key figures that characterise the Salomon profile in Germany.
Search interest · 12-month trend
Customer demographics of Salomon
39.5% are female, 60.5% are male, average age 35.9.
Gender split
| Metric | Value |
|---|---|
| Female | 39.5% |
| Male | 60.5% |
| Average age | 35.9 |
| Estimated audience size | 840,012 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 28% | |
| 30-39 | 23% | |
| 40-49 | 20% | |
| 50+ | 9% |
Geography
Where the Salomon audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~60K | 1.58× | |
| 02 | Bayern | ~200K | 1.57× | |
| 03 | Sachsen | ~50K | 1.25× | |
| 04 | Baden-Württemberg | ~100K | 1.18× | |
| 05 | Hessen | ~70K | 1.17× | |
| 06 | Hamburg | ~20K | 1.13× | |
| 07 | Thüringen | ~20K | 1.03× | |
| 08 | Rheinland-Pfalz | ~40K | 0.93× | |
| 09 | Nordrhein-Westfalen | ~200K | 0.91× | |
| 10 | Saarland | ~9K | 0.88× | |
| 11 | Brandenburg | ~20K | 0.82× | |
| 12 | Bremen | ~5K | 0.77× | |
| 13 | Niedersachsen | ~60K | 0.75× | |
| 14 | Schleswig-Holstein | ~20K | 0.72× | |
| 15 | Sachsen-Anhalt | ~10K | 0.71× | |
| 16 | Mecklenburg-Vorpommern | ~10K | 0.66× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Salomon audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | C.P. Company | Fashion & Accessoires | 69.62× | ||
| 02 | Diadora | Fashion & Accessoires | 39.38× | ||
| 03 | London Marathon | Sports | 33.40× | ||
| 04 | Stefan Zweig | Literature | 29.17× | ||
| 05 | Berlin Marathon | Sports | 21.04× | ||
| 06 | Onitsuka Tiger | Fashion & Accessoires | 20.69× | ||
| 07 | Size? | Shopping | 20.00× | ||
| 08 | Parachuting | Sports | 8.73× | ||
| 09 | CEWE FOTOBUCH | Internet & Social Media | 7.25× | ||
| 10 | SpVgg Greuther Fürth | Sports | 6.58× | ||
| 11 | Arc'teryx | Fashion & Accessoires | 6.56× | ||
| 12 | ASICS | Fashion & Accessoires | 6.14× | ||
| 13 | Cross-country skiing | Sports | 5.89× | ||
| 14 | Winona Ryder | Movies & TV | 5.69× | ||
| 15 | Ski touring | Sports | 5.15× | ||
| 16 | 1. FC Union Berlin | Sports | 4.68× | ||
| 17 | VfL Bochum | Sports | 4.51× | ||
| 18 | Extreme sport | Sports | 3.11× | ||
| 19 | RB Leipzig | Sports | 2.98× | ||
| 20 | Rossmann | Shopping | 2.04× |
Personality of the Salomon audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 2.72× | |
| Career Orientation | POWER | 2.17× | |
| Healthy Lifestyle | BALANCE | 1.52× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.63× | |
| Price Sensitivity | PREMIUM | 0.76× | |
| Creativity | OPEN | 0.89× |
Frequently asked questions
Who is Salomon's target market in Germany?
Salomon's target market in Germany covers an estimated 840,012 people, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Salomon customers?
39.5% of the Salomon audience are female, 60.5% are male, with an average age of 35.9 years.
Which brands do Salomon fans like most?
Salomon fans show strongest brand affinity for C.P. Company (69.62×), Stefan Zweig (29.17×), and Diadora (39.38×) over the country average.
Where do Salomon fans live in Germany?
Salomon fans in Germany are most concentrated in Bayern (reach ~200K), Nordrhein-Westfalen (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.
What other brands do Salomon fans also like?
Beyond Salomon itself, the audience over-indexes on Stefan Zweig (29.17×), Diadora (39.38×), Onitsuka Tiger (20.69×), and Berlin Marathon (21.04×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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See Salomon audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Salomon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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