Stefan Zweig Audience in Germany
Stefan Zweig has an estimated audience of 371,261 people in Germany. 66.9% are female, 33.1% are male, average age 51.5. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Just in time (business), Atomic Skis, Norman Mailer, Salomon, Cambridge Judge Business School.
The average Stefan Zweig fan in Germany is 51.5 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Just in time (business), Atomic Skis, Norman Mailer, with strongest over-indexing on Just in time (business) (118.04× the country average). Demographically, the Stefan Zweig audience skews more female with an average age of 51.5, and over-indexes on personality traits such as Community Orientation, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Literature · Type: Person · Subtype: Author
Demographics of Stefan Zweig fans
| Metric | Value |
|---|---|
| Female | 66.9% |
| Male | 33.1% |
| Average age | 51.5 |
| Estimated audience size | 371,261 |
Audience persona
The typical Stefan Zweig fan in Germany is more female, around 51.5 years old, with strong Community Orientation tendencies and a notable affinity for Just in time (business).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 73,485 | 1.23× |
| Nordrhein-Westfalen | 68,133 | 0.84× |
| Baden-Württemberg | 51,733 | 1.02× |
| Berlin | 30,541 | 1.84× |
| Hessen | 30,282 | 1.07× |
| Niedersachsen | 28,351 | 0.79× |
| Sachsen | 19,615 | 1.08× |
| Rheinland-Pfalz | 15,502 | 0.83× |
| Schleswig-Holstein | 12,151 | 0.91× |
| Hamburg | 10,725 | 1.28× |
| Brandenburg | 10,267 | 0.89× |
| Thüringen | 8,892 | 0.94× |
| Sachsen-Anhalt | 7,989 | 0.83× |
| Mecklenburg-Vorpommern | 6,073 | 0.86× |
| Saarland | 3,139 | 0.69× |
| Bremen | 2,872 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Just in time (business) | 118.04× | Business & Career |
| Atomic Skis | 64.05× | Sports |
| Norman Mailer | 251.06× | Literature |
| Salomon | 29.17× | Fashion & Accessoires |
| Cambridge Judge Business School | 87.37× | Business & Career |
| PCA SKIN | 261.34× | Beauty & Wellness |
| Lars Kepler | 106.88× | Literature |
| Mannheim Business School | 73.69× | Business & Career |
| Tagesschau | 4.67× | Movies & TV |
| Identity theft | 104.35× | Internet & Social Media |
| Stars | 21.45× | Music & Radio |
| The Bodyguard (1992 film) | 77.28× | Movies & TV |
| WebEx | 26.77× | Technology & Electronics |
| William Makepeace Thackeray | 262.02× | Literature |
| Skis Rossignol | 32.02× | Sports |
| Deutscher Skiverband | 20× | Sports |
| Zillertal | 20× | Travel & Leisure |
| Nordic skiing | 20× | Sports |
| Ischgl | 20× | Travel & Leisure |
| EADA Business School | 111.07× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.56 |
| Spirituality | BALANCE | 1.53 |
| Individualism | JOY | 1.51 |
| Tradition | CONSERVATISM | 1.5 |
| Mindfulness | BALANCE | 1.44 |
| Family Orientation | CONSERVATISM | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 18.9% |
| France | 14.9% |
| Spain | 9.9% |
See Stefan Zweig audiences in other countries
More Author audiences in Germany
- Sarah, Duchess of York (1,390,543)
- Sebastian Fitzek (1,371,136)
- Caroline Wahl (1,226,296)
- Stephen King (1,143,073)
- Ferdinand von Schirach (1,043,775)
Frequently asked questions
How many fans does Stefan Zweig have in Germany?
Stefan Zweig has an estimated audience of 371,261 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Stefan Zweig fans?
66.9% of Stefan Zweig fans are female, 33.1% are male, with an average age of 51.5 years.
Which brands do Stefan Zweig fans like most?
Stefan Zweig fans show strongest brand affinity for Just in time (business) (118.04×), Atomic Skis (64.05×), and Norman Mailer (251.06×) over the country average.
Where do Stefan Zweig fans live in Germany?
Stefan Zweig fans in Germany are most concentrated in Bayern (reach 73,485), Nordrhein-Westfalen (reach 68,133), and Baden-Württemberg (reach 51,733). These three regions account for the largest share of the active audience.
What other brands do Stefan Zweig fans also like?
Beyond Stefan Zweig itself, the audience over-indexes on Atomic Skis (64.05×), Norman Mailer (251.06×), Salomon (29.17×), and Cambridge Judge Business School (87.37×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Stefan Zweig. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.