Rascasse Audience Intelligence

Stefan Zweig Audience in Germany

A data profile of the people who buy, follow and care about Stefan Zweig in Germany — modelled from more than twelve digital signal sources. Stefan Zweig has an estimated audience of 393,978 people in Germany.

The average Stefan Zweig fan in Germany is 51.5 years old, more female, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Just in time (business), Atomic Skis, Norman Mailer, with strongest over-indexing on Just in time (business) (118.04× the country average).

Demographically, the Stefan Zweig audience skews more female with an average age of 51.5, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Stefan Zweig fan in Germany is more female, around 51.5 years old, with strong Design Affinity tendencies and a notable affinity for Just in time (business).

Category: Literature · Type: Person · Subtype: Author

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Stefan Zweig profile in Germany.

Audience size
394K
in Germany
Gender
66.9%
33.1% male
Age
51.5
average years
Country rank
#14175
Person in Germany
Fig. 01

Search interest · 12-month trend

+19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Stefan Zweig fans

66.9% are female, 33.1% are male, average age 51.5.

Fig. 02

Gender split

66.9%
Female
33.1%
Male
Demographic split for Stefan Zweig audience in Germany
MetricValue
Female66.9%
Male33.1%
Average age51.5
Estimated audience size393,978
Fig. 03

Age distribution

Ø 51.5
average years
Age distribution of the Stefan Zweig audience in Germany
Age bracketShare%
16-191%
20-296%
30-3913%
40-4927%
50+53%
Fig. 04

Worldwide distribution

19.0%

of the worldwide Stefan Zweig audience comes from Germany.

Worldwide audience distribution share by country for Stefan Zweig
CountryShare
Germany19.0%
France14.2%
Spain9.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Stefan Zweig audience in Germany is strongest.

Fig. 05

Top regions by affinity

Stefan Zweig fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~30K1.73×
02Hamburg~10K1.23×
03Bayern~70K1.20×
04Sachsen~20K1.15×
05Hessen~30K1.04×
06Thüringen~10K1.01×
07Baden-Württemberg~50K0.99×
08Bremen~3K0.95×
09Brandenburg~10K0.92×
10Schleswig-Holstein~10K0.91×
11Mecklenburg-Vorpommern~6K0.91×
12Sachsen-Anhalt~8K0.87×
13Rheinland-Pfalz~20K0.84×
14Nordrhein-Westfalen~70K0.82×
15Niedersachsen~30K0.80×
16Saarland~4K0.77×
Fig. 06

Affinity by region

Affinity by region — Stefan Zweig, Germany
0.77×1.00×1.73×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Stefan Zweig audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Stefan Zweig audience
#·InterestCategoryAffinity×
01William Makepeace ThackerayLiterature262.02×
02PCA SKINBeauty & Wellness261.34×
03Norman MailerLiterature251.06×
04Just in time (business)Business & Career118.04×
05Lars KeplerLiterature106.88×
06Identity theftInternet & Social Media104.35×
07Cambridge Judge Business SchoolBusiness & Career87.37×
08Copenhagen Business SchoolBusiness & Career83.20×
09The Bodyguard (1992 film)Movies & TV77.28×
10Mannheim Business SchoolBusiness & Career73.69×
11Atomic SkisSports64.05×
12Skis RossignolSports32.02×
13SalomonFashion & Accessoires29.17×
14WebExTechnology & Electronics26.77×
15StarsMusic & Radio21.45×
16Deutscher SkiverbandSports20.00×
17ZillertalTravel & Leisure20.00×
18Nordic skiingSports20.00×
19IschglTravel & Leisure20.00×
20TagesschauMovies & TV4.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Stefan Zweig audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Stefan Zweig audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.16×
Luxury OrientationPREMIUM1.15×
Urban LifestyleOPEN1.12×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Stefan Zweig audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.67×
SpiritualityBALANCE0.72×
Career OrientationPOWER0.72×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Stefan Zweig have in Germany?

Stefan Zweig has an estimated audience of 393,978 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Stefan Zweig fans?

66.9% of Stefan Zweig fans are female, 33.1% are male, with an average age of 51.5 years.

03

Which brands do Stefan Zweig fans like most?

Stefan Zweig fans show strongest brand affinity for Just in time (business) (118.04×), Atomic Skis (64.05×), and Norman Mailer (251.06×) over the country average.

04

Where do Stefan Zweig fans live in Germany?

Stefan Zweig fans in Germany are most concentrated in Bayern (reach ~70K), Nordrhein-Westfalen (reach ~70K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Stefan Zweig fans also like?

Beyond Stefan Zweig itself, the audience over-indexes on Atomic Skis (64.05×), Norman Mailer (251.06×), Salomon (29.17×), and Cambridge Judge Business School (87.37×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Stefan Zweig. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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