A data profile of the people who buy, follow and care about Stefan Zweig in Germany — modelled from more than twelve digital signal sources. Stefan Zweig has an estimated audience of 393,978 people in Germany.
The average Stefan Zweig fan in Germany is 51.5 years old, more female, and lives primarily in Bayern.
The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.
Top brand affinities include Just in time (business), Atomic Skis, Norman Mailer, with strongest over-indexing on Just in time (business) (118.04× the country average).
Demographically, the Stefan Zweig audience skews more female with an average age of 51.5, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Stefan Zweig fan in Germany is more female, around 51.5 years old, with strong Design Affinity tendencies and a notable affinity for Just in time (business).
The key figures that characterise the Stefan Zweig profile in Germany.
66.9% are female, 33.1% are male, average age 51.5.
| Metric | Value |
|---|---|
| Female | 66.9% |
| Male | 33.1% |
| Average age | 51.5 |
| Estimated audience size | 393,978 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 1% | |
| 20-29 | 6% | |
| 30-39 | 13% | |
| 40-49 | 27% | |
| 50+ | 53% |
Where the Stefan Zweig audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~30K | 1.73× | |
| 02 | Hamburg | ~10K | 1.23× | |
| 03 | Bayern | ~70K | 1.20× | |
| 04 | Sachsen | ~20K | 1.15× | |
| 05 | Hessen | ~30K | 1.04× | |
| 06 | Thüringen | ~10K | 1.01× | |
| 07 | Baden-Württemberg | ~50K | 0.99× | |
| 08 | Bremen | ~3K | 0.95× | |
| 09 | Brandenburg | ~10K | 0.92× | |
| 10 | Schleswig-Holstein | ~10K | 0.91× | |
| 11 | Mecklenburg-Vorpommern | ~6K | 0.91× | |
| 12 | Sachsen-Anhalt | ~8K | 0.87× | |
| 13 | Rheinland-Pfalz | ~20K | 0.84× | |
| 14 | Nordrhein-Westfalen | ~70K | 0.82× | |
| 15 | Niedersachsen | ~30K | 0.80× | |
| 16 | Saarland | ~4K | 0.77× |
The strongest cross-interests of the Stefan Zweig audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | William Makepeace Thackeray | Literature | 262.02× | ||
| 02 | PCA SKIN | Beauty & Wellness | 261.34× | ||
| 03 | Norman Mailer | Literature | 251.06× | ||
| 04 | Just in time (business) | Business & Career | 118.04× | ||
| 05 | Lars Kepler | Literature | 106.88× | ||
| 06 | Identity theft | Internet & Social Media | 104.35× | ||
| 07 | Cambridge Judge Business School | Business & Career | 87.37× | ||
| 08 | Copenhagen Business School | Business & Career | 83.20× | ||
| 09 | The Bodyguard (1992 film) | Movies & TV | 77.28× | ||
| 10 | Mannheim Business School | Business & Career | 73.69× | ||
| 11 | Atomic Skis | Sports | 64.05× | ||
| 12 | Skis Rossignol | Sports | 32.02× | ||
| 13 | Salomon | Fashion & Accessoires | 29.17× | ||
| 14 | WebEx | Technology & Electronics | 26.77× | ||
| 15 | Stars | Music & Radio | 21.45× | ||
| 16 | Deutscher Skiverband | Sports | 20.00× | ||
| 17 | Zillertal | Travel & Leisure | 20.00× | ||
| 18 | Nordic skiing | Sports | 20.00× | ||
| 19 | Ischgl | Travel & Leisure | 20.00× | ||
| 20 | Tagesschau | Movies & TV | 4.67× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.16× | |
| Luxury Orientation | PREMIUM | 1.15× | |
| Urban Lifestyle | OPEN | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.67× | |
| Spirituality | BALANCE | 0.72× | |
| Career Orientation | POWER | 0.72× |
Stefan Zweig has an estimated audience of 393,978 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
66.9% of Stefan Zweig fans are female, 33.1% are male, with an average age of 51.5 years.
Stefan Zweig fans show strongest brand affinity for Just in time (business) (118.04×), Atomic Skis (64.05×), and Norman Mailer (251.06×) over the country average.
Stefan Zweig fans in Germany are most concentrated in Bayern (reach ~70K), Nordrhein-Westfalen (reach ~70K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.
Beyond Stefan Zweig itself, the audience over-indexes on Atomic Skis (64.05×), Norman Mailer (251.06×), Salomon (29.17×), and Cambridge Judge Business School (87.37×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Stefan Zweig. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.