Arc'teryx Audience in Germany
Arc'teryx has an estimated audience of 1,324,604 people in Germany. 48.3% are female, 51.7% are male, average age 35.7. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Hiking boot, Ryzon, La Sportiva, Patagonia, Alex Honnold.
The average Arc'teryx fan in Germany is 35.7 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Hiking boot, Ryzon, La Sportiva, with strongest over-indexing on Hiking boot (17× the country average). Demographically, the Arc'teryx audience skews balanced with an average age of 35.7, and over-indexes on personality traits such as Sustainability, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Outdoor
Demographics of Arc'teryx fans
| Metric | Value |
|---|---|
| Female | 48.3% |
| Male | 51.7% |
| Average age | 35.7 |
| Estimated audience size | 1,324,604 |
Audience persona
The typical Arc'teryx fan in Germany is balanced, around 35.7 years old, with strong Sustainability tendencies and a notable affinity for Hiking boot.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 337,716 | 1.59× |
| Nordrhein-Westfalen | 252,859 | 0.87× |
| Baden-Württemberg | 196,319 | 1.09× |
| Hessen | 113,668 | 1.13× |
| Berlin | 106,470 | 1.8× |
| Niedersachsen | 104,804 | 0.81× |
| Sachsen | 70,825 | 1.09× |
| Rheinland-Pfalz | 53,961 | 0.81× |
| Hamburg | 41,720 | 1.39× |
| Schleswig-Holstein | 38,060 | 0.8× |
| Brandenburg | 37,999 | 0.92× |
| Thüringen | 29,745 | 0.88× |
| Sachsen-Anhalt | 24,504 | 0.71× |
| Mecklenburg-Vorpommern | 19,050 | 0.75× |
| Saarland | 11,386 | 0.7× |
| Bremen | 7,320 | 0.65× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hiking boot | 17× | Fashion & Accessoires |
| Ryzon | 28.94× | Fashion & Accessoires |
| La Sportiva | 30.92× | Fashion & Accessoires |
| Patagonia | 11× | Fashion & Accessoires |
| Alex Honnold | 24.1× | Sports |
| LOWA | 25.15× | Fashion & Accessoires |
| Salewa | 20.9× | Fashion & Accessoires |
| Ice climbing | 20.61× | Sports |
| Icebreaker (clothing) | 25.07× | Fashion & Accessoires |
| Burton | 28.23× | Fashion & Accessoires |
| Vaude | 12.79× | Fashion & Accessoires |
| The North Face | 7.26× | Fashion & Accessoires |
| ORTOVOX | 23.58× | Fashion & Accessoires |
| Bergfreunde | 7.52× | Sports |
| Athletic training | 11.58× | Sports |
| Skis Rossignol | 20.05× | Sports |
| Sports | 1.91× | Sports |
| Outdoor enthusiast | 3.99× | Sports |
| Mammut | 12.79× | Fashion & Accessoires |
| Duck hunting | 8.88× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.61 |
| DIY Mentality | THRILL | 1.59 |
| Early Adopter Mentality | POWER | 1.38 |
| Extroversion | THRILL | 1.37 |
| Sports Activity | POWER | 1.36 |
| Patriotism | CONSERVATISM | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| China | 23.9% |
| United States | 17.7% |
| Japan | 12.6% |
See Arc'teryx audiences in other countries
More Outdoor audiences in Germany
- Revolution Race (3,343,153)
- The North Face (3,007,873)
- Jack Wolfskin (1,944,192)
- The Timberland Company (1,455,625)
- Vaude (1,015,794)
Frequently asked questions
How many fans does Arc'teryx have in Germany?
Arc'teryx has an estimated audience of 1,324,604 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Arc'teryx fans?
48.3% of Arc'teryx fans are female, 51.7% are male, with an average age of 35.7 years.
Which brands do Arc'teryx fans like most?
Arc'teryx fans show strongest brand affinity for Hiking boot (17×), Ryzon (28.94×), and La Sportiva (30.92×) over the country average.
Where do Arc'teryx fans live in Germany?
Arc'teryx fans in Germany are most concentrated in Bayern (reach 337,716), Nordrhein-Westfalen (reach 252,859), and Baden-Württemberg (reach 196,319). These three regions account for the largest share of the active audience.
What other brands do Arc'teryx fans also like?
Beyond Arc'teryx itself, the audience over-indexes on Ryzon (28.94×), La Sportiva (30.92×), Patagonia (11×), and Alex Honnold (24.1×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Arc'teryx. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.