Arc'teryx Target Market in Germany
A data profile of the people who buy, follow and care about Arc'teryx in Germany — modelled from more than twelve digital signal sources. Arc'teryx has an estimated audience of 1,352,651 people in Germany.
The average Arc'teryx fan in Germany is 35.7 years old, balanced, and lives primarily in Bayern.
The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.
Top brand affinities include Hiking boot, Ryzon, Norrøna, with strongest over-indexing on Hiking boot (17× the country average).
Demographically, the Arc'teryx audience skews balanced with an average age of 35.7, and over-indexes on personality traits such as Risk Appetite, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Arc'teryx fan in Germany is balanced, around 35.7 years old, with strong Risk Appetite tendencies and a notable affinity for Hiking boot.
At a glance
The key figures that characterise the Arc'teryx profile in Germany.
Search interest · 12-month trend
Customer demographics of Arc'teryx
48.3% are female, 51.7% are male, average age 35.7.
Gender split
| Metric | Value |
|---|---|
| Female | 48.3% |
| Male | 51.7% |
| Average age | 35.7 |
| Estimated audience size | 1,352,651 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 22% | |
| 30-39 | 19% | |
| 40-49 | 18% | |
| 50+ | 13% |
Worldwide distribution
of the worldwide Arc'teryx audience comes from Germany.
| Country | Share |
|---|---|
| China | 23.3% |
| United States | 17.5% |
| Japan | 12.4% |
Geography
Where the Arc'teryx audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~100K | 1.68× | |
| 02 | Bayern | ~300K | 1.53× | |
| 03 | Hamburg | ~40K | 1.48× | |
| 04 | Sachsen | ~70K | 1.10× | |
| 05 | Hessen | ~100K | 1.09× | |
| 06 | Baden-Württemberg | ~200K | 1.06× | |
| 07 | Thüringen | ~30K | 0.93× | |
| 08 | Brandenburg | ~40K | 0.91× | |
| 09 | Nordrhein-Westfalen | ~200K | 0.84× | |
| 10 | Rheinland-Pfalz | ~50K | 0.82× | |
| 11 | Schleswig-Holstein | ~40K | 0.82× | |
| 12 | Niedersachsen | ~100K | 0.80× | |
| 13 | Mecklenburg-Vorpommern | ~20K | 0.79× | |
| 14 | Saarland | ~10K | 0.77× | |
| 15 | Sachsen-Anhalt | ~30K | 0.75× | |
| 16 | Bremen | ~8K | 0.71× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Arc'teryx audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Norrøna | Fashion & Accessoires | 43.70× | ||
| 02 | La Sportiva | Fashion & Accessoires | 30.92× | ||
| 03 | Ryzon | Fashion & Accessoires | 28.94× | ||
| 04 | Burton | Fashion & Accessoires | 28.23× | ||
| 05 | LOWA | Fashion & Accessoires | 25.15× | ||
| 06 | Alex Honnold | Sports | 24.10× | ||
| 07 | ORTOVOX | Fashion & Accessoires | 23.58× | ||
| 08 | Salewa | Fashion & Accessoires | 20.90× | ||
| 09 | Ice climbing | Sports | 20.61× | ||
| 10 | Skis Rossignol | Sports | 20.05× | ||
| 11 | Hiking boot | Fashion & Accessoires | 17.00× | ||
| 12 | Vaude | Fashion & Accessoires | 12.79× | ||
| 13 | Mammut | Fashion & Accessoires | 12.79× | ||
| 14 | Athletic training | Sports | 11.58× | ||
| 15 | Patagonia | Fashion & Accessoires | 11.00× | ||
| 16 | Duck hunting | Sports | 8.88× | ||
| 17 | Bergfreunde | Sports | 7.52× | ||
| 18 | The North Face | Fashion & Accessoires | 7.26× | ||
| 19 | Outdoor enthusiast | Sports | 3.99× | ||
| 20 | Sports | Sports | 1.91× |
Personality of the Arc'teryx audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.72× | |
| Sustainability | BALANCE | 1.54× | |
| Healthy Lifestyle | BALANCE | 1.51× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.75× | |
| Spirituality | BALANCE | 0.76× | |
| Individualism | JOY | 0.80× |
Frequently asked questions
Who is Arc'teryx's target market in Germany?
Arc'teryx's target market in Germany covers an estimated 1,352,651 people, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Arc'teryx customers?
48.3% of the Arc'teryx audience are female, 51.7% are male, with an average age of 35.7 years.
Which brands do Arc'teryx fans like most?
Arc'teryx fans show strongest brand affinity for Hiking boot (17×), Ryzon (28.94×), and Norrøna (43.7×) over the country average.
Where do Arc'teryx fans live in Germany?
Arc'teryx fans in Germany are most concentrated in Bayern (reach ~300K), Nordrhein-Westfalen (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.
What other brands do Arc'teryx fans also like?
Beyond Arc'teryx itself, the audience over-indexes on Ryzon (28.94×), Norrøna (43.7×), La Sportiva (30.92×), and Patagonia (11×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Outdoor audiences in Germany
- Revolution Race (3,385,747)
- The North Face (3,033,825)
- Jack Wolfskin (1,890,900)
- The Timberland Company (1,474,323)
- Vaude (1,002,358)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Arc'teryx. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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