Vaude Audience in Germany
Vaude has an estimated audience of 1,015,794 people in Germany. 45.3% are female, 54.7% are male, average age 45.5. Top regions: Baden-Württemberg, Bayern, Nordrhein-Westfalen. Top brand affinities: Salewa, Outerwear, Patagonia, Canada Goose, Deuter.
The average Vaude fan in Germany is 45.5 years old, balanced, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Bayern, Nordrhein-Westfalen. Top brand affinities include Salewa, Outerwear, Patagonia, with strongest over-indexing on Salewa (88× the country average). Demographically, the Vaude audience skews balanced with an average age of 45.5, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Outdoor
Demographics of Vaude fans
| Metric | Value |
|---|---|
| Female | 45.3% |
| Male | 54.7% |
| Average age | 45.5 |
| Estimated audience size | 1,015,794 |
Audience persona
The typical Vaude fan in Germany is balanced, around 45.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Salewa.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 299,559 | 2.16× |
| Bayern | 243,597 | 1.49× |
| Nordrhein-Westfalen | 192,383 | 0.87× |
| Niedersachsen | 91,811 | 0.93× |
| Hessen | 80,216 | 1.04× |
| Rheinland-Pfalz | 48,360 | 0.95× |
| Sachsen | 47,786 | 0.96× |
| Berlin | 44,722 | 0.98× |
| Schleswig-Holstein | 30,853 | 0.85× |
| Thüringen | 21,877 | 0.85× |
| Hamburg | 21,481 | 0.94× |
| Brandenburg | 20,963 | 0.67× |
| Sachsen-Anhalt | 15,571 | 0.59× |
| Mecklenburg-Vorpommern | 13,639 | 0.7× |
| Bremen | 10,659 | 1.23× |
| Saarland | 10,056 | 0.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Salewa | 88× | Fashion & Accessoires |
| Outerwear | 11.98× | Fashion & Accessoires |
| Patagonia | 11× | Fashion & Accessoires |
| Canada Goose | 15.22× | Fashion & Accessoires |
| Deuter | 33.25× | Sports |
| Arc'teryx | 14.88× | Fashion & Accessoires |
| Nordic walking | 19.69× | Sports |
| Western Union | 6.84× | Business & Career |
| Skis Rossignol | 25.27× | Sports |
| SportScheck | 10.79× | Shopping |
| Mountain biking | 5.82× | Sports |
| Gore-Tex | 17.92× | Fashion & Accessoires |
| Himalayas | 11.39× | Travel & Leisure |
| Fachhochschule | 8.12× | Business & Career |
| The North Face | 5.92× | Fashion & Accessoires |
| Tagesschau | 1.99× | Movies & TV |
| Intersport | 5.38× | Shopping |
| Under Armour | 5.88× | Fashion & Accessoires |
| Lecker.de | 17.36× | Food & Beverages |
| Jack Wolfskin | 6.16× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.96 |
| Sustainability | BALANCE | 1.89 |
| Sports Activity | POWER | 1.53 |
| Pet Ownership | JOY | 1.39 |
| Healthy Lifestyle | BALANCE | 1.38 |
| Creativity | OPEN | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 60.7% |
| Austria | 5.8% |
| France | 4.6% |
See Vaude audiences in other countries
More Outdoor audiences in Germany
- Revolution Race (3,343,153)
- The North Face (3,007,873)
- Jack Wolfskin (1,944,192)
- The Timberland Company (1,455,625)
- Arc'teryx (1,324,605)
Frequently asked questions
How many fans does Vaude have in Germany?
Vaude has an estimated audience of 1,015,794 people in Germany, concentrated in Baden-Württemberg and Bayern.
What is the gender split and age of Vaude fans?
45.3% of Vaude fans are female, 54.7% are male, with an average age of 45.5 years.
Which brands do Vaude fans like most?
Vaude fans show strongest brand affinity for Salewa (88×), Outerwear (11.98×), and Patagonia (11×) over the country average.
Where do Vaude fans live in Germany?
Vaude fans in Germany are most concentrated in Baden-Württemberg (reach 299,559), Bayern (reach 243,597), and Nordrhein-Westfalen (reach 192,383). These three regions account for the largest share of the active audience.
What other brands do Vaude fans also like?
Beyond Vaude itself, the audience over-indexes on Outerwear (11.98×), Patagonia (11×), Canada Goose (15.22×), and Deuter (33.25×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Vaude. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.