Rascasse Audience Intelligence

Revolution Race Target Market in Germany

A data profile of the people who buy, follow and care about Revolution Race in Germany — modelled from more than twelve digital signal sources. Revolution Race has an estimated audience of 3,385,747 people in Germany.

#1among Outdoor in Germany#219among Brand in Germany#97in Fashion & Accessoires

The average Revolution Race fan in Germany is 38.6 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen.

Top brand affinities include Digital photography, Camping, Ski resort, with strongest over-indexing on Digital photography (3.05× the country average).

Demographically, the Revolution Race audience skews balanced with an average age of 38.6, and over-indexes on personality traits such as Travelling, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Revolution Race fan in Germany is balanced, around 38.6 years old, with strong Travelling tendencies and a notable affinity for Digital photography.

Category: Fashion & Accessoires · Type: Brand · Subtype: Outdoor

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Revolution Race profile in Germany.

Audience size
3.4M
in Germany
Gender
50.4%♀
49.6% male
Age
38.6
average years
Country rank
#1827
Brand in Germany
Fig. 01

Search interest · 12-month trend

+13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Revolution Race

50.4% are female, 49.6% are male, average age 38.6.

Fig. 02

Gender split

50.4%
Female
49.6%
Male
Demographic split for Revolution Race audience in Germany
MetricValue
Female50.4%
Male49.6%
Average age38.6
Estimated audience size3,385,747
Fig. 03

Age distribution

Ø 38.6
average years
Age distribution of the Revolution Race audience in Germany
Age bracketShare%
16-1920%
20-2920%
30-3920%
40-4921%
50+18%
Fig. 04

Worldwide distribution

51.3%

of the worldwide Revolution Race audience comes from Germany.

Worldwide audience distribution share by country for Revolution Race
CountryShare
Germany51.3%
Sweden12.7%
Finland6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Revolution Race audience in Germany is strongest.

Fig. 05

Top regions by affinity

Revolution Race customers by region in Germany
#RegionReachAffinity×
01Thüringen~200K2.36×
02Sachsen~300K1.83×
03Sachsen-Anhalt~100K1.34×
04Mecklenburg-Vorpommern~70K1.19×
05Rheinland-Pfalz~200K1.08×
06Niedersachsen~300K1.03×
07Saarland~40K0.99×
08Brandenburg~100K0.97×
09Schleswig-Holstein~100K0.85×
10Hessen~200K0.84×
11Bayern~400K0.81×
12Nordrhein-Westfalen~600K0.80×
13Baden-Württemberg~300K0.69×
14Hamburg~40K0.49×
15Berlin~60K0.42×
16Bremen~10K0.36×
Fig. 06

Affinity by region

Affinity by region — Revolution Race, Germany
0.36×1.00×2.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Revolution Race audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Revolution Race audience
#·InterestCategoryAffinity×
01Sunday BrunchKids & Family4.10×
02Cultural heritagePolitics & Society3.86×
03Road tripTravel & Leisure3.55×
04Crime fictionLiterature3.11×
05Digital photographyBusiness & Career3.05×
06Hiking bootFashion & Accessoires3.05×
07Motorcycle helmetCars & Mobility2.98×
08Ski resortTravel & Leisure2.75×
09ActivismPolitics & Society2.57×
10SkyscannerTravel & Leisure2.51×
11Tour de FranceSports2.45×
12Backpacking (travel)Travel & Leisure2.45×
13OutdoorsTravel & Leisure2.40×
14Extreme sportSports2.34×
15Property finderHome & Garden2.32×
16Alpine skiingSports2.11×
17CampingTravel & Leisure1.94×
18Modern artArts & Culture1.89×
19RyanairTravel & Leisure1.80×
20HobbyHome & Garden1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Revolution Race audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Revolution Race audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.64×
Pet OwnershipJOY1.54×
Risk AppetiteTHRILL1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Revolution Race audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.91×
CreativityOPEN0.98×
Family OrientationCONSERVATISM0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Revolution Race's target market in Germany?

Revolution Race's target market in Germany covers an estimated 3,385,747 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Revolution Race customers?

50.4% of the Revolution Race audience are female, 49.6% are male, with an average age of 38.6 years.

03

Which brands do Revolution Race fans like most?

Revolution Race fans show strongest brand affinity for Digital photography (3.05×), Camping (1.94×), and Ski resort (2.75×) over the country average.

04

Where do Revolution Race fans live in Germany?

Revolution Race fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~600K), Bayern (reach ~400K), and Niedersachsen (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Revolution Race fans also like?

Beyond Revolution Race itself, the audience over-indexes on Camping (1.94×), Ski resort (2.75×), Ryanair (1.8×), and Crime fiction (3.11×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Outdoor audiences in Germany

See Revolution Race audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Revolution Race. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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