Salewa Audience in Germany
Salewa has an estimated audience of 461,242 people in Germany. 38.3% are female, 61.7% are male, average age 37.1. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Vaude, Digital modeling and fabrication, Craghoppers, Bergen, Caving.
The average Salewa fan in Germany is 37.1 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Vaude, Digital modeling and fabrication, Craghoppers, with strongest over-indexing on Vaude (93.03× the country average). Demographically, the Salewa audience skews more male with an average age of 37.1, and over-indexes on personality traits such as Sustainability, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand
Demographics of Salewa fans
| Metric | Value |
|---|---|
| Female | 38.3% |
| Male | 61.7% |
| Average age | 37.1 |
| Estimated audience size | 461,242 |
Audience persona
The typical Salewa fan in Germany is more male, around 37.1 years old, with strong Sustainability tendencies and a notable affinity for Vaude.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 207,343 | 2.8× |
| Baden-Württemberg | 117,696 | 1.87× |
| Nordrhein-Westfalen | 81,652 | 0.81× |
| Hessen | 42,831 | 1.22× |
| Rheinland-Pfalz | 27,745 | 1.2× |
| Niedersachsen | 27,018 | 0.6× |
| Sachsen | 25,380 | 1.12× |
| Berlin | 17,136 | 0.83× |
| Thüringen | 11,634 | 0.99× |
| Brandenburg | 8,877 | 0.62× |
| Schleswig-Holstein | 8,670 | 0.52× |
| Sachsen-Anhalt | 7,371 | 0.62× |
| Hamburg | 6,949 | 0.67× |
| Saarland | 6,898 | 1.22× |
| Mecklenburg-Vorpommern | 4,366 | 0.5× |
| Bremen | 1,649 | 0.42× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Vaude | 93.03× | Fashion & Accessoires |
| Digital modeling and fabrication | 267.8× | |
| Craghoppers | 188.75× | Fashion & Accessoires |
| Bergen | 77.32× | Travel & Leisure |
| Caving | 141.5× | Travel & Leisure |
| Pocono Mountains | 75.47× | Travel & Leisure |
| Margot Robbie | 10.72× | Movies & TV |
| Gal Gadot | 15.03× | Fashion & Accessoires |
| Wild Adventures | 52.27× | Travel & Leisure |
| Nixon (film) | 59.58× | Movies & TV |
| RC Car Action | 59.38× | Kids & Family |
| Zazzle | 78.17× | Fashion & Accessoires |
| Odlo | 27.1× | Sports |
| Arc welding | 35.84× | Home & Garden |
| Arc'teryx | 11.11× | Fashion & Accessoires |
| Haunted attraction (simulated) | 42.35× | Travel & Leisure |
| Got Bag | 10.78× | Fashion & Accessoires |
| Outdoor recreation | 2.11× | Sports |
| Margaret Qualley | 10.72× | Movies & TV |
| Ryan Reynolds | 9.51× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.73 |
| Sports Activity | POWER | 1.63 |
| Luxury Orientation | PREMIUM | 1.55 |
| Family Orientation | CONSERVATISM | 1.51 |
| Early Adopter Mentality | POWER | 1.5 |
| Urban Lifestyle | OPEN | 1.44 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 29.9% |
| Italy | 20.8% |
| Poland | 10.4% |
See Salewa audiences in other countries
More Fashion & Accessoires audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Salewa have in Germany?
Salewa has an estimated audience of 461,242 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Salewa fans?
38.3% of Salewa fans are female, 61.7% are male, with an average age of 37.1 years.
Which brands do Salewa fans like most?
Salewa fans show strongest brand affinity for Vaude (93.03×), Digital modeling and fabrication (267.8×), and Craghoppers (188.75×) over the country average.
Where do Salewa fans live in Germany?
Salewa fans in Germany are most concentrated in Bayern (reach 207,343), Baden-Württemberg (reach 117,696), and Nordrhein-Westfalen (reach 81,652). These three regions account for the largest share of the active audience.
What other brands do Salewa fans also like?
Beyond Salewa itself, the audience over-indexes on Digital modeling and fabrication (267.8×), Craghoppers (188.75×), Bergen (77.32×), and Caving (141.5×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Salewa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.