Bergen Audience in Germany
A data profile of the people who buy, follow and care about Bergen in Germany — modelled from more than twelve digital signal sources. Bergen has an estimated audience of 283,530 people in Germany.
The average Bergen fan in Germany is 43.1 years old, balanced, and lives primarily in Bayern.
The audience is concentrated in Bayern, Nordrhein-Westfalen, Niedersachsen.
Top brand affinities include Salewa, myDealZ, Orient Express, with strongest over-indexing on Salewa (77.32× the country average).
Demographically, the Bergen audience skews balanced with an average age of 43.1, and over-indexes on personality traits such as Travelling, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Bergen fan in Germany is balanced, around 43.1 years old, with strong Travelling tendencies and a notable affinity for Salewa.
At a glance
The key figures that characterise the Bergen profile in Germany.
Search interest · 12-month trend
Demographics of Bergen fans
54.1% are female, 45.9% are male, average age 43.1.
Gender split
| Metric | Value |
|---|---|
| Female | 54.1% |
| Male | 45.9% |
| Average age | 43.1 |
| Estimated audience size | 283,530 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 15% | |
| 30-39 | 22% | |
| 40-49 | 27% | |
| 50+ | 25% |
Worldwide distribution
of the worldwide Bergen audience comes from Germany.
| Country | Share |
|---|---|
| Norway | 27.8% |
| United States | 9.3% |
| Germany | 7.7% |
Geography
Where the Bergen audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Mecklenburg-Vorpommern | ~9K | 1.74× | |
| 02 | Niedersachsen | ~50K | 1.70× | |
| 03 | Bayern | ~60K | 1.32× | |
| 04 | Hamburg | ~7K | 1.12× | |
| 05 | Schleswig-Holstein | ~10K | 1.03× | |
| 06 | Bremen | ~2K | 1.01× | |
| 07 | Hessen | ~20K | 0.99× | |
| 08 | Berlin | ~10K | 0.99× | |
| 09 | Nordrhein-Westfalen | ~60K | 0.90× | |
| 10 | Sachsen | ~10K | 0.88× | |
| 11 | Rheinland-Pfalz | ~10K | 0.87× | |
| 12 | Baden-Württemberg | ~30K | 0.83× | |
| 13 | Brandenburg | ~7K | 0.79× | |
| 14 | Saarland | ~3K | 0.77× | |
| 15 | Sachsen-Anhalt | ~5K | 0.75× | |
| 16 | Thüringen | ~5K | 0.72× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Bergen audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Orient Express | Cars & Mobility | 89.15× | ||
| 02 | Salewa | Fashion & Accessoires | 77.32× | ||
| 03 | Fjord | Travel & Leisure | 77.30× | ||
| 04 | myDealZ | Shopping | 47.45× | ||
| 05 | Lofoten | Travel & Leisure | 25.39× | ||
| 06 | Hapag-Lloyd | Travel & Leisure | 20.58× | ||
| 07 | Joey King | Movies & TV | 20.00× | ||
| 08 | Miranda Cosgrove | Movies & TV | 19.12× | ||
| 09 | Austin Butler | Movies & TV | 16.98× | ||
| 10 | Phoenix Reisen | Travel & Leisure | 8.05× | ||
| 11 | Vanessa Mai | Music & Radio | 5.48× | ||
| 12 | TUI Cruises | Travel & Leisure | 4.92× | ||
| 13 | Allgäu | Travel & Leisure | 4.41× | ||
| 14 | Scandinavia | Travel & Leisure | 4.31× | ||
| 15 | Volunteering | Politics & Society | 2.75× | ||
| 16 | Der Tagesspiegel | News | 2.67× | ||
| 17 | Müller (company) | Food & Beverages | 2.34× | ||
| 18 | Ryanair | Travel & Leisure | 1.97× | ||
| 19 | Tagesschau | Movies & TV | 1.87× | ||
| 20 | Nature | Home & Garden | 1.85× |
Personality of the Bergen audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.81× | |
| Risk Appetite | THRILL | 1.56× | |
| Design Affinity | PREMIUM | 1.48× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.74× | |
| Social Media Usage | JOY | 0.78× | |
| Creativity | OPEN | 0.86× |
Frequently asked questions
How many fans does Bergen have in Germany?
Bergen has an estimated audience of 283,530 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Bergen fans?
54.1% of Bergen fans are female, 45.9% are male, with an average age of 43.1 years.
Which brands do Bergen fans like most?
Bergen fans show strongest brand affinity for Salewa (77.32×), myDealZ (47.45×), and Orient Express (89.15×) over the country average.
Where do Bergen fans live in Germany?
Bergen fans in Germany are most concentrated in Bayern (reach ~60K), Nordrhein-Westfalen (reach ~60K), and Niedersachsen (reach ~50K). These three regions account for the largest share of the active audience.
What other brands do Bergen fans also like?
Beyond Bergen itself, the audience over-indexes on myDealZ (47.45×), Orient Express (89.15×), Fjord (77.3×), and Austin Butler (16.98×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More City audiences in Germany
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- Berlin (8,392,974)
See Bergen audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bergen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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