Bergen Audience in Germany
Bergen has an estimated audience of 283,530 people in Germany. 54.1% are female, 45.9% are male, average age 43.1. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Salewa, Orient Express, Lofoten, Hapag-Lloyd, Fjord.
The average Bergen fan in Germany is 43.1 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Salewa, Orient Express, Lofoten, with strongest over-indexing on Salewa (74.18× the country average). Demographically, the Bergen audience skews balanced with an average age of 43.1, and over-indexes on personality traits such as Design Affinity, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Bergen fans
| Metric | Value |
|---|---|
| Female | 54.1% |
| Male | 45.9% |
| Average age | 43.1 |
| Estimated audience size | 283,530 |
Audience persona
The typical Bergen fan in Germany is balanced, around 43.1 years old, with strong Design Affinity tendencies and a notable affinity for Salewa.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 61,336 | 0.99× |
| Bayern | 52,123 | 1.14× |
| Niedersachsen | 36,695 | 1.33× |
| Baden-Württemberg | 35,372 | 0.91× |
| Hessen | 23,525 | 1.09× |
| Berlin | 14,423 | 1.14× |
| Rheinland-Pfalz | 12,761 | 0.9× |
| Sachsen | 12,273 | 0.88× |
| Schleswig-Holstein | 11,193 | 1.1× |
| Hamburg | 7,895 | 1.23× |
| Brandenburg | 7,295 | 0.83× |
| Mecklenburg-Vorpommern | 6,753 | 1.25× |
| Sachsen-Anhalt | 5,464 | 0.74× |
| Thüringen | 5,248 | 0.73× |
| Bremen | 2,564 | 1.06× |
| Saarland | 2,357 | 0.68× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Salewa | 74.18× | Fashion & Accessoires |
| Orient Express | 94.95× | Cars & Mobility |
| Lofoten | 66.47× | Travel & Leisure |
| Hapag-Lloyd | 37.42× | Travel & Leisure |
| Fjord | 54.67× | Travel & Leisure |
| Joey King | 20× | Movies & TV |
| Satire | 6.82× | Literature |
| Allgäu | 8.15× | Travel & Leisure |
| JACK & JONES | 20× | Fashion & Accessoires |
| German television comedy | 7.57× | Movies & TV |
| RTL Television | 3.98× | Movies & TV |
| Miranda Cosgrove | 17.14× | Movies & TV |
| Edvard Grieg | 28.98× | Literature |
| River cruise | 16.05× | Travel & Leisure |
| Greece | 4.39× | Travel & Leisure |
| Ludovico Einaudi | 12.66× | Music & Radio |
| Austin Butler | 8.58× | Movies & TV |
| Princess Cruises | 11.96× | Travel & Leisure |
| Poland | 5.18× | Travel & Leisure |
| Vacations | 2.53× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.58 |
| Travelling | THRILL | 1.56 |
| Need for Security | CONSERVATISM | 1.38 |
| Sports Activity | POWER | 1.37 |
| Patriotism | CONSERVATISM | 1.36 |
| Family Orientation | CONSERVATISM | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| Norway | 28.6% |
| United States | 9.6% |
| Germany | 7.9% |
See Bergen audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Bergen have in Germany?
Bergen has an estimated audience of 283,530 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Bergen fans?
54.1% of Bergen fans are female, 45.9% are male, with an average age of 43.1 years.
Which brands do Bergen fans like most?
Bergen fans show strongest brand affinity for Salewa (74.18×), Orient Express (94.95×), and Lofoten (66.47×) over the country average.
Where do Bergen fans live in Germany?
Bergen fans in Germany are most concentrated in Nordrhein-Westfalen (reach 61,336), Bayern (reach 52,123), and Niedersachsen (reach 36,695). These three regions account for the largest share of the active audience.
What other brands do Bergen fans also like?
Beyond Bergen itself, the audience over-indexes on Orient Express (94.95×), Lofoten (66.47×), Hapag-Lloyd (37.42×), and Fjord (54.67×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bergen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.